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AndMine’s digital heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad with Global clients including MC Saatchi, MG Cars, Toni&Guy, Commonwealth Bank and now many many more. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine.com, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust technology solutions, strong aesthetic communication and above all commercial strategy. Our number one and primary objective; real world results. To achieve this we defined the 4 Pillars of Digital Success, a model that has been taught at universities, published in various marketing books and refined over hundreds of client projects. While the platform complexity and communications have changed rapidly, the iterative approach to commercialisation still holds true today.  The 4 pillars remain part of the team’s and our client’s macro competitive advantage.

The AndMine team comprises of talented, solution driven experts who maximise online and offline strategies for organisations. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability and measurement for real-world results. Yes, that means lots of aggregation and digital reports to validate our success, but fundamentally it is understanding the subtle trends in market, and how persuasive marketing ensures positive outcomes, before the first swipe or click.

In 2013 we rebranded over a period of 6 months, working with the Australian Government under Enterprise Connect, re-defineing the core beliefs, structure and capabilities. The geeks who built AndMine and won clients on back-end capabilities and statistics, drew in brilliant creative, advertisers and marketers to round out our full-service digital agency. Almost a decade later, we remain at the forefront of online with a team of over 40 across offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but truly If It’s Digital, We Do It™; Over 20+ years we’ve delivered over half a million hours for our clients – We’ve seen and solved everything online, often first in Australia. We aren’t distracted by buzzwords, just commercial outcomes. We get to the point fast, and we don’t waste time.

We understand this is about connecting and exciting people, as much as it is best practice with leading edge technology. And not to put too light a point on it, we are a service organisation above all else. Yes, we love sharing our knowledge and pushing our clients to know more, even if we cut ourselves out of work down the track (there is always more to do). We love even more though, learning what makes our client’s businesses and organisations tick, so we can get the answers and results THEY (YOU) want.

A Brief History of our Branding, typefaces, character development including limited release festive season cartoons. As of 2018 the big and simple change to the now famous digital AMPERSAND (&).

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History

Michael Simonetti
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Natralus Australia
Acquia Certified Site Builder Drupal
SunSense Digital Agency
Royal Freemasons
The Canberra Times
OMS – Order Management System
Unsw Australia
Dinosaur Designs
GooglePlay
Fast.co
Matchbox Homewares
OJAY
Passage To India
Inferflora
High Street Armadale
The University Of Melbourne
Bostik
Federation Square
Ubertas Group
Naturtint
Arc One
Grainshaker
Engine Swim
Australian Government
Macpherson Kelley
Sports Power
DepSkin.com
Adobe Professional
Federation University Australia
Coles
Street Kitchen
French Tables
DUSA, Deakin University Student Association
Elucent
Grow Your Business
Instant RockStar
Carlton Football Club
Paypal
Mecca Brands
MyAccount
Engineers Without Borders
Tek Ocean
BlackMores
McArthur Skincare
Bondi Sands
Parker Lane
Hanover
Vitura Health
Australian Physiotherapy Association
Hairhouse Warehouse
Cooper Mills
The Burger Cheese
VISSF
Peter Mac
Australian Organic Food CO
Watches of Switzerland
Herbert Smith Freehills
Tribe
Beaumont
AC/DC
Banki Haddock Fiora
Ego Pharmaceuticals
Sunday Creek
Fairfax Media
NGS Super
ISO Certified
Craft CMS
ISO CERTIFIED 27001
Macmillan Publishing
One Shift
Vendor Advocacy Australia
Palace Cinemas
21st Century Australia Party
Garmin
TPP
Melbourne Central
James Buyer Advocates
The Age
Positive Poster
SwinBurne University of Technology
The Fortune Institute
Aqium Gel
Ello
Rackspace
Bank of Cyprus
Eway
Gadens
Grays Ecommerce
Focus On Furniture
Etihad Stadium
WTFN
Magento Solution Specialist
Melrose MCT
Marshall White
MAP
Melrose Health
ADP Payroll
Victorian Government
CAN- Common Wealth Bank
POSTER Magazine
ACTUATE IP
Bigcommerce
White Suede
ABC
NMI Insurance
Buy Aussie Now
National Museum of Australia
Cleanfit
Associated Press
Chia
Passage Foods
National Relay Services
Liveoneday
Maxine
LBG Australia and New Zealand
Viktoria & Woods
Metricon
Magento
Moov Head Lice
Mamma Lucia
Dial Before You Dig
Crumpler
Toy World
Drupal
Fit My Car
Appstore
Movember
Oakdale Meat Co
Think & Grow Rich Inc
King Wood Mallesons
The Royal Melbourne Hospital
Catholic Insurance
Smart Company
Cell Therapies
Novvi
Florsheim Shoes
Switzer Media+Publishing
Oracle
Ebay
iPrimus
Taylor Rose
Heat Holders
HGG 
Max’s
NextTech
Jetstar
Microsoft Certified Azure Fundamentals
Atlantic Group of Companies
Schiavello
Bintani Australia
Cronos Australia
Jalna
Tassal
131 Pizza
Madman Entertainment
GPT Group
Wild Rhino Shoes
Windsorsmith
Bulk Nutrients
Plan It Sync It
QV Skincare
Forbes
Brisbane Times
Google
Australian Anthill
Rydges
SMH – The Sydney Morning Herald
Loan Market
Mark Alexander Design
Melbourne Sports and Aquatic Centre – MSAC
Arthur Galan
Green St Juice CO
Melbourne Heart
PranaOn
Uber
Telstra
Celebrate Health
Plants
Shell
News
Boston Consulting Group
RMIT University
Rock Pool Group
Toni&Guy
Kay&Burton
Thomson Geer
Kadac
Tomorrow Stars Basketball
Fresh Cheese Company
CB Richard Ellis
CSquared Executive
Scrum.org
DeeWhy Market
Van Egmond Group
Castran Gilbert
Amino Active
Xavier

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Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

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