Brief: Arthur Galan AG, a leading Australian fashion brand, required a flexible platform to display a seasonal collection of product videos simultaneously and an eCommerce solution (soon to be launched by AndMine).

Solution: AndMine recognised that this was a great opportunity to display not only the contemporary Arthur Galan fashion collection, but also the amazing video work by Steven Chee. Arthur Galan challenged us to deliver a CMS solution that would allow them to seasonally update their collections – be it video or photography based. Additionally, we worked to deliver a two phase approach that would see their brick and mortar stores provide an online offering. Our solution was to create a dual Arthur Galan site utilising both a WordPress platform and Big Commerce. Their current database utilises our Mail&Mine Email Marketing Software to regularly communicate to their customers.

Results:

- A stunning platform to display video content seamlessly over all devices
- Full eDM integration allowing huge time-saving in marketing on double entry and formatting
- Streamlined CMS functionality to update store listings, and content
- Social Media Integration
- An eCommerce store soon to be launched to increase revenue for the AG brand

Client: Metricon (metricon.com.au)

The Brief: Metricon were looking at a competition to 1. increase their social engagement online and 2. publicise the Metricon message of loving where you live.

The Solution: In the digital space we have been noticing the hightened social engagement that exists on photo sharing platforms like Pinterest and Instagram, so we wanted to use image sharing to allow entrants to show us why they loved where they live – right now!

AndMine saw this as an opportunity to create an integrated promotion that funneled existing web users into a competition microsite, and Facebook users into an application that would improve Metricon’s Facebook audience by requiring a like prior to entry.

The Result: 6000+ visitors came to the microsite and Facebook app in the competition period, with a 5% conversion on entries. The Metricon page continued to grow as a result of the promotion (growing by approximately 1000 over the 5 week period).

Entires like Celebrity Post by Pete Evans of #MKR Fame helped seed and season the campaign nationally.