1300-ANDMINE
Financial Education Summit
Client: 21st Century Education
Brief: Optimise digital strategy for the 21st Century Education Financial Education Summit featuring Sir Richard Branson to increase digital presence, social media membership and in turn contribute to driving ticket sales. AndMine were also tasked with socialising the event, so ticket holders could #tag and Facebook the event to drive conversation.
Solution: AndMine took an integrated strategy approach, developing a search, display and social marketing strategy (including graphical design) to improve ad conversions. Onsite, various SEO techniques were utilised to make the site more search friendly and the ticket buying process much friendlier. AndMine’s Web Design team also contributed to offline media design, including ad development for digital display boards at train stations around Melbourne.
A social media aggregator gathered all posts from Facebook and Linked In fan pages and Twitter which was given the hashtag #FESMELB so that anyone attending the event could post to various televisions at the venue (giving updates, asking questions and even networking with each other!).
Results
- Over 7000 attendees for the 2 day event
- #FESMELB became a trending topic in Melbourne
- Facebook Fan Group grew from 0 to over 1200 members over the course of the marketing campaign.
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Testimonials
"The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry ... " - David Cohen, Matchbox.
"We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters ... " - All The Team, La Camera Restaurant.
