This forms part of our BigCommerce Customisation, Big Commerce Case Study Series. For more info on our Customised and BigCommerce Customisation Projects, click the BigCommerce and CaseStudy Tags Above.
Jetstar In-Flight Store – Customised BigCommerce Launch!
Jetstar the ‘value-based’ subsidiary of Qantas Airlines forms a part of the two-tier Qantas policy and carries about 10% of all in-out air passengers in Australia.
They approached &Mine as we are the respected go-to Enterprise partner of BigCommerce in AU and wanted a cost effective solution using the platform for their in-flight wifi (users own devices) and Jetstar iPads. With the BigCommerce eStore engine in place we could also allow passengers to purchase goods based on their booking and flights before and after travelling.
While the store and products were pretty straight forward, the complexity was around passenger ticketing and how to integrate Flight and Passenger details into the eStore products presentation layers and checkout. Most crucially the store needed to present valid flight numbers and authenticate this information in-flight for someone to use the store.
What we needed was the combination of synchronizing data from flight schedule systems and integrating a new module to the BigCommerce API.
The outcome was a fluid and simple in-Flight purchasing experience that leveraged the BigCommerce out of the box solution very closely, as when you over-edit the platform, there is constant changes and maintenance required.
Since the launch, there has been no maintenance required, only some minor tweaks for the visual layout once the eStore was used on-board. Customer feedback from people flying Jetstar has been great and the airline has upped its per-capita commerce with the huge capabilities of BigCommerce out of the box and &Mine’s Module tweaks.
Custom BigCommerce has worked wonders for &Mine in terms of client satisfaction, and we are happy to add Jetstar to our ever-growing list of happy clients.
It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work.