As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

SwinBurne University of Technology
Engine Swim
Fairfax Media
MAP
Think & Grow Rich Inc
Arthur Galan
CAN- Common Wealth Bank
Green St Juice CO
Toni&Guy
Metricon
Maxine
ABC
GPT Group
AC/DC
Grainshaker
Ebay
Ego Pharmaceuticals
Palace Cinemas
Melbourne Central
Australian Anthill
Carlton Football Club
Buy Aussie Now
Hairhouse Warehouse
Appstore
Federation University Australia
RMIT University
21st Century Australia Party
Plants
Australian Physiotherapy Association
Crumpler
Xavier
WTFN
Tomorrow Stars Basketball
Loan Market
Garmin
Peter Mac
Melbourne Heart
Bintani Australia
Australian Government
Forbes
Marshall White
Melbourne Sports and Aquatic Centre – MSAC
Craft CMS
Taylor Rose
Switzer Media+Publishing
Liveoneday
High Street Armadale
Grow Your Business
Brisbane Times
Jalna
Vitura Health
One Shift
Arc One
Google
Wild Rhino Shoes
DUSA, Deakin University Student Association
Vendor Advocacy Australia
Sports Power
Federation Square
Melrose Health
MyAccount
Uber
Naturtint
Heat Holders
Kay&Burton
White Suede
Bank of Cyprus
Engineers Without Borders
Fast.co
Cronos Australia
POSTER Magazine
Celebrate Health
Madman Entertainment
NextTech
Aqium Gel
Ubertas Group
Kadac
GooglePlay
Van Egmond Group
SunSense Digital Agency
Matchbox Homewares
Macpherson Kelley
Bostik
Magento
Banki Haddock Fiora
DepSkin.com
Eway
Atlantic Group of Companies
Oakdale Meat Co
The Canberra Times
Catholic Insurance
ACTUATE IP
The Royal Melbourne Hospital
Australian Organic Food CO
Mecca Brands
Microsoft Certified Azure Fundamentals
Positive Poster
Moov Head Lice
Hanover
CSquared Executive
James Buyer Advocates
Paypal
Herbert Smith Freehills
Associated Press
Beaumont
Ello
LBG Australia and New Zealand
Fresh Cheese Company
Tribe
Focus On Furniture
McArthur Skincare
Smart Company
Scrum.org
Schiavello
Inferflora
Viktoria & Woods
NGS Super
Oracle
ISO Certified
Cell Therapies
Coles
Rock Pool Group
Grays Ecommerce
DeeWhy Market
Macmillan Publishing
Fit My Car
Amino Active
Sunday Creek
Tek Ocean
The Burger Cheese
Plan It Sync It
Thomson Geer
iPrimus
Drupal
Elucent
Magento Solution Specialist
ADP Payroll
Windsorsmith
Novvi
National Museum of Australia
Bigcommerce
BlackMores
Parker Lane
SMH – The Sydney Morning Herald
Mamma Lucia
Movember
King Wood Mallesons
Boston Consulting Group
OMS – Order Management System
NMI Insurance
Acquia Certified Site Builder Drupal
Passage To India
TPP
Adobe Professional
Unsw Australia
Gilbert+Tobin
Royal Freemasons
Natralus Australia
CB Richard Ellis
HGG 
Street Kitchen
Chia
Rydges
Instant RockStar
The Age
French Tables
OJAY
Passage Foods
News
Dial Before You Dig
Toy World
The Fortune Institute
Melrose MCT
131 Pizza
Cleanfit
Victorian Government
Tassal
Watches of Switzerland
Dinosaur Designs
Florsheim Shoes
Max’s
Bulk Nutrients
VISSF
Etihad Stadium
Castran Gilbert
ISO CERTIFIED 27001
Bondi Sands
Gadens
PranaOn
The University Of Melbourne
Jetstar
Rackspace
Shell
National Relay Services
QV Skincare
Telstra
Cooper Mills
Mark Alexander Design

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

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