programmatic advertising

Programmatic advertising is an element of the Digital Marketing & Advertising Services that we offer at AndMine.

What is Programmatic Advertising?

Programmatic advertising is the practice of using software to buy digital real estate as opposed to traditional methods such as manual or human negotiation. Why is it used? The same reason supermarkets are replacing employees at the checkout with self-service machines. Using software instead of salespeople is efficient and it is inexpensive in the long run after initial set-up costs. One notable advantage of programmatic buying of digital space is that, because it uses algorithmic trading, it can cut out the possibility of human error.

Programmatic Advertising &Mine

AndMine are always at the forefront of technology and exploring innovative ways to achieve optimal results through digital. However, when it comes to programmatic advertising, we believe that people are more powerful and can ultimately garner better results. At AndMine, we use programmatic advertising as a comparative benchmark to test and monitor our manual adjustments. Our data shows that we achieve two to ten times greater results for our clients compared to software-only advertising techniques. 

When our team aggressively and manually chase down CPA and CPL events, history shows that we reap exponentially better outcomes. While programmatic media buying can be extremely useful, it adopts a ‘set and forget’ functionality. To clearly illustrate a visual representation of your company’s data, we create a bespoke aggregation dashboard. The dashboard draws information from your campaign using tools such as Google analytics. This allows us to compare platforms, define ROI and action refinements. Our Digital CPA Advertising Cycle has been tried and tested; with over a decade of IP, the proof is in the punch.

Programmatic Advertising AndMine

Programmatic Advertising Can Be Problematic

Programmatic software tools are not nearly as effective as the process of our team continually refining and adjusting your campaign. Relying solely on software to effectively purchase your digital advertising is problematic if you don’t have an experienced team to track data and make adjustments to your campaign. That’s where we can help.

Want to learn more about how you can optimise your company’s online media buying? Get in touch here.

There is more to it than having your Programmatic Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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McArthur Skincare
Uber
High Street Armadale
Kadac
Bigcommerce
MyAccount
Vendor Advocacy Australia
Cronos Australia
Engineers Without Borders
Passage Foods
King Wood Mallesons
Sunday Creek
Eway
GPT Group
One Shift
Dinosaur Designs
WTFN
BlackMores
Ello
Madman Entertainment
Shell
Tribe
Australian Physiotherapy Association
James Buyer Advocates
SwinBurne University of Technology
Passage To India
Carlton Football Club
Ebay
The University Of Melbourne
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ACTUATE IP
Grays Ecommerce
Victorian Government
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Australian Government
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Mecca Brands
Metricon
Palace Cinemas
Unsw Australia
Natralus Australia
Castran Gilbert
Macmillan Publishing
GooglePlay
Van Egmond Group
Ubertas Group
Federation University Australia
National Relay Services
Microsoft Certified Azure Fundamentals
Aqium Gel
iPrimus
MAP
Bulk Nutrients
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Liveoneday
Australian Organic Food CO
The Canberra Times
Melbourne Sports and Aquatic Centre – MSAC
Novvi
21st Century Australia Party
ABC
Florsheim Shoes
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131 Pizza
Hanover
Kay&Burton
VISSF
RMIT University
Viktoria & Woods
Green St Juice CO
ISO Certified
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Maxine
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OMS – Order Management System
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PranaOn
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Atlantic Group of Companies
Marshall White
Grainshaker
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Crumpler
Mark Alexander Design
Australian Anthill
ADP Payroll
Scrum.org
Magento
Paypal
Taylor Rose
Adobe Professional
Oracle
Hairhouse Warehouse
Oakdale Meat Co
Moov Head Lice
The Fortune Institute
Parker Lane
HGG 
Coles
CAN- Common Wealth Bank
Bintani Australia
White Suede
Fresh Cheese Company
Catholic Insurance
French Tables
Banki Haddock Fiora
Boston Consulting Group
Associated Press
Loan Market
Grow Your Business
Sports Power
Elucent
SunSense Digital Agency
Fairfax Media
Cleanfit
NMI Insurance
Celebrate Health
News
Bank of Cyprus
Jalna
The Royal Melbourne Hospital
Beaumont
Windsorsmith
Garmin
NextTech
Peter Mac
Vitura Health
Mamma Lucia
SMH – The Sydney Morning Herald
Rydges
Royal Freemasons
Drupal
Fast.co
POSTER Magazine
Tek Ocean
ISO CERTIFIED 27001
Craft CMS
Buy Aussie Now
Macpherson Kelley
Bostik
National Museum of Australia
Arc One
Xavier
Max’s
Jetstar
Amino Active
Cell Therapies
Instant RockStar
Naturtint
Appstore
DepSkin.com
Melbourne Central
Toy World
Melbourne Heart
Ego Pharmaceuticals
The Age
Dial Before You Dig
Fit My Car
Wild Rhino Shoes
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Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

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