Search Engine Marketing

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven google advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

There is more to it than having your Search Engine Marketing (SEM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Royal Freemasons
CAN- Common Wealth Bank
Liveoneday
Grays Ecommerce
POSTER Magazine
Switzer Media+Publishing
The University Of Melbourne
Arthur Galan
Gadens
Jetstar
Federation University Australia
MyAccount
LBG Australia and New Zealand
Toy World
Unsw Australia
Elucent
Sunday Creek
King Wood Mallesons
Dinosaur Designs
Appstore
Telstra
Rock Pool Group
Drupal
Mark Alexander Design
21st Century Australia Party
SunSense Digital Agency
Shell
Google
Kadac
Watches of Switzerland
The Burger Cheese
Adobe Professional
Movember
Cell Therapies
Hairhouse Warehouse
NGS Super
The Age
Fresh Cheese Company
Dial Before You Dig
Banki Haddock Fiora
Schiavello
Australian Government
Marshall White
Craft CMS
Peter Mac
Melrose MCT
VISSF
Bank of Cyprus
Metricon
Hanover
Aqium Gel
ACTUATE IP
DepSkin.com
TPP
GPT Group
The Canberra Times
Macmillan Publishing
Passage Foods
Passage To India
Fit My Car
Ubertas Group
HGG 
Cronos Australia
131 Pizza
Rydges
Carlton Football Club
SwinBurne University of Technology
Arc One
Novvi
ABC
Victorian Government
Natralus Australia
RMIT University
Plants
Eway
Catholic Insurance
Max’s
Viktoria & Woods
Instant RockStar
Ebay
Taylor Rose
Oakdale Meat Co
Bulk Nutrients
Plan It Sync It
Focus On Furniture
High Street Armadale
BlackMores
Bostik
Grow Your Business
Jalna
Inferflora
Associated Press
Sports Power
Chia
SMH – The Sydney Morning Herald
Magento
WTFN
Castran Gilbert
Etihad Stadium
Moov Head Lice
The Fortune Institute
Acquia Certified Site Builder Drupal
Heat Holders
Windsorsmith
Gilbert+Tobin
Positive Poster
Tomorrow Stars Basketball
Mamma Lucia
Australian Anthill
Xavier
Kay&Burton
Paypal
One Shift
Rackspace
Brisbane Times
James Buyer Advocates
Australian Physiotherapy Association
PranaOn
Maxine
Melrose Health
Cooper Mills
AC/DC
iPrimus
Garmin
Palace Cinemas
French Tables
Melbourne Sports and Aquatic Centre – MSAC
Forbes
Ego Pharmaceuticals
National Relay Services
McArthur Skincare
ISO CERTIFIED 27001
Federation Square
Ello
DeeWhy Market
Cleanfit
The Royal Melbourne Hospital
Thomson Geer
Bondi Sands
Toni&Guy
CSquared Executive
Boston Consulting Group
Tribe
Australian Organic Food CO
Oracle
Melbourne Central
Bintani Australia
OJAY
Think & Grow Rich Inc
Melbourne Heart
Celebrate Health
News
National Museum of Australia
Wild Rhino Shoes
Buy Aussie Now
GooglePlay
QV Skincare
Vitura Health
Vendor Advocacy Australia
Tassal
Smart Company
Fast.co
Microsoft Certified Azure Fundamentals
Grainshaker
DUSA, Deakin University Student Association
Mecca Brands
Van Egmond Group
Florsheim Shoes
Coles
ISO Certified
Uber
Street Kitchen
Macpherson Kelley
MAP
White Suede
Madman Entertainment
Fairfax Media
Loan Market
Crumpler
Amino Active
Tek Ocean
Engineers Without Borders
NMI Insurance
ADP Payroll
Beaumont
Green St Juice CO
Parker Lane
CB Richard Ellis
Magento Solution Specialist
Atlantic Group of Companies
Matchbox Homewares
Herbert Smith Freehills
Naturtint
Engine Swim
Bigcommerce
NextTech
Scrum.org
OMS – Order Management System

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature