social media management

We create SEO calendars and SEO scheduling strategies as part of our overall SEO agency services.

What is SEO Scheduling?

SEO scheduling is the part of the process of intelligently planning SEO efforts around the precise windows in which your digital campaign will be pushed live on various platforms.

These days, no aspect of digital exists in a silo; if a brand is launching a new TV ad campaign, the same campaign should be replicated across the brand’s other digital outlets, including social media and their own website. Today, the first thing people do when they see an interesting ad is Google it. So, in order for a campaign to come together in the most fruitful way, you must be ready for when the search volume for those keywords surges.

Preemptively dominating Google’s results for the keywords associated with your campaign will ensure that everyone impacted by your advertising can be easily funneled online to become potential customers. How can you make sure this happens? By scheduling SEO content to go live prior to your campaign launch.

Other elements of SEO calendar management include focusing on the exact time, date and day of the week that content is published. Depending on the content, platform and audience, these variables can be adjusted for maximum engagement results and best search engine results.  

SEO Scheduling Strategy AndMine  

AndMine’s approach to rolling out digital campaigns centres around optimised scheduling for maximising ROI for our clients. Our publishing calendars are built to ensure every person exposed to your advertising has the potential to convert if they Google the campaign. We do this by ensuring that we win the relevant keywords organically for search and on social media though #hashtags before advertising begins and people take to Google to find out more, causing a category uplift.

Our thorough research takes into account forecasted periodical uplifts in search volume, competitor campaigns and trending content. With this in mind, we accurately and accordingly prepare and create a schedule that details yearly, monthly and daily planned activity for your digital campaign. This schedule becomes the framework upon which the SEO strategy is built, fully synced with entire scope of your marketing efforts, including even offline channels such as print ads.

Optimised Scheduling for Optimised Results

SEO scheduling is not just about planning and publishing posts but also analysing results and adapting the strategy to achieve better results. We manage publishing through our own custom dashboard that provides real time insights and monitors the impact of our scheduling strategy. Our insights reveal when variables like a significant industry shift happen, for example, a competitor launching a campaign with similar keywords. Being on top of monitoring this allows us to respond and readjust the schedule either in terms of content or time of publication so that you can remain competitive in your market.

Need some help with your SEO scheduling and calendar creation? Write to us.

There is more to it than having your SEO Scheduling sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Fit My Car
Green St Juice CO
Acquia Certified Site Builder Drupal
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Oakdale Meat Co
King Wood Mallesons
Grainshaker
The Royal Melbourne Hospital
Street Kitchen
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Tomorrow Stars Basketball
Inferflora
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Windsorsmith
Max’s
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Positive Poster
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Tribe
Google
Castran Gilbert
Arthur Galan
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21st Century Australia Party
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Sunday Creek
Coles
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Australian Anthill
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Appstore
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Jetstar
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Cleanfit
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Chia
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Movember
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ISO Certified
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The Age
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Buy Aussie Now
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GooglePlay
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Ello
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ACTUATE IP
The Canberra Times
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DeeWhy Market
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Plan It Sync It
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ABC
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Melbourne Sports and Aquatic Centre – MSAC
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Think & Grow Rich Inc
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Palace Cinemas
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Loan Market
Kay&Burton
Naturtint
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Focus On Furniture
Australian Organic Food CO
White Suede
Grow Your Business
Mecca Brands
Van Egmond Group
Gadens
Paypal
Australian Physiotherapy Association
Royal Freemasons
Federation University Australia
Federation Square
Garmin
Australian Government
131 Pizza
Matchbox Homewares
The Burger Cheese
Ebay

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

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