Over 300 High Street Armadale Stores are well supported by AndMine’s bespoke CRM and CMS platforms

Client:

High Street Armadale
(http://highstreetarmadale.com.au/)

Brief:

Working with the HSA Commitee Members and Marketing Manager to redesign a self managed website using AndMine’s Custom CMS, to Facilitate a end-to-end marketing platform for 350+ retailer stores including current events & offers.

Solution: AndMine redesigned the entire website & added new functionality to create easy access to store listing information, current events & offers. AndMine provided extensive assistance to the 350+ retailers and the marketing manager to ensure content across the site was up to date and engaging. The new design has a elegant look to reflect the feel of High Street Armadale. AndMine also created a custom EDM template on our Email Marketing Platform, Send&Mine, to align perfectly with the new branding of the website and keep retailers and customers updated with HSA news, store offers and events.

Results:

  • A clean, functional, self managed website that promotes the current events & offers for the retailers.
  • Streamlined CMS functionality to update store listings, and content.
  • A consistent overall look and feel, enhancing High Street Armadale as a digital destination.

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  • Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. - Yvonne Abood, Marketing Manager, Metricon Homes

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