Sanna has been writing since she could hold a pencil but formalised her commitment to writing skills and appreciation of language at Durham University, UK. Passionate about advertising and marketing, she has pursued her career in this direction since graduation.
She has held marketing, content and account management roles in corporate, start-up and agency environments. Her creatives roles have been across a scope of industries including IT, fashion e-commerce, digital lifestyle, publishing and a huge range of clients while working at these agencies.
The process of coupling the power of the written word with engaging visuals, exciting campaigns and innovative ideas and executing strategic digital and social distribution truly excites her. The ability to analyse project success to such a fine degree with emerging digital tools intrigues her and the ability to fine-tune work, improve the final product and grow the business as a result what drives her.