e-store customisation - light feet

This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking for e-store customisation by using BigCommerce as our platform of choice. In this case study, we will look at how we helped our client, Light Feet, create a digitally advanced website to increase sales and take their business global.

A Bit About ‘Light Feet’

Working as podiatrists in the ’90s, Graeme Simpson and Dan Thomas realised that nearly 80% of their patients shared similar foot and ankle problems. The duo were already aware that custom-making insoles for each patient was not cost-effective and many patients could not afford this personalised solution. In 2001, Simpson and Thomas founded Light Feet, a cheaper alternative for their patients and a viable business opportunity.

E-Store Customisation with BigCommerce

Within the first few years of business, Light Feet was already experiencing increasing sales. It became clear to the founders that they could harness their growing brand recognition and take their their products global. And thus, they launched their first e-commerce site. Despite their best digital marketing efforts, their retail model was not growing at the rate they had hoped. Experts in podiatry but not in digital, the duo sought the services of AndMine for e-store customisation and a partnership was forged.

We determined that the two key areas of focus were the creation a fully functional e-store and the sound and effective execution of digital marketing. In line with our methodologies of the four pillars of online success, we assembled teams for the key focus areas. One team developed an e-store with BigCommerce using regular and customised features and the other team worked on marketing strategy to create an online presence and social buzz.

The following features were part of the website building and e-store customisation:

  1. Stockist management and displaying of stockist address on Google Maps.
  2. Stockist search.
  3. Step-by-step custom product filter and recommendations.

The marketing strategy to promote the new website included:

  1. Viral marketing.
  2. Social media marketing for organic traffic.
  3. Content marketing for brand awareness and brand value increment.

Just months later, a fully functional e-store, which boasted unprecedented conversion rates and organic traffic in the niche product category, came to life.

Today, Light Feet serves an international customer base and has established a solid reputation.


Big Commerce e-store


Post Reads: 255
Michael Simonetti
Posted by:

Go on, see if you can challenge us on "E-Store Customisation with BigCommerce: Getting Light Feet’s E-Store Up and Running" - Part of our 125 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Type the text displayed above

  • Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! - Clare Smith, GM – Brand & Marketing Communications at Sensis

andmine analytics
  • #
  • #
  • #
  • #
  • #
  • #
  • #
  • #
  • #
Go on, click above.

Yes, send me &Mine's digital advice and event invites

I am not trying to SELL &Mine something!

Well done, you've taken the first step to game-changing results online. We'll let knowledge and results speak for themselves.
- Yours&Mine.
Please select a platform below to share this article
Please select a platform below to share this article.

Yes, send me &Mine's digital advice and event invites

I am not trying to SELL &Mine something!

Our success is your success.
We know when you love our work, you'll talk about &Mine with beaming reviews. We also know if we suck, it will hurt us, so we let our knowledge and results speak first. Looking forward to helping you grow
- The &Mine Team.