4 Rules to Find Your Niche

28 Nov. 2014 - - Total Reads 3,786

Niche market

It is said that if everyone is your customer then no-one is your customer. If your product offering has been moderated to appeal to everyone then it becomes bland, ordinary and worse – average.

No-one wants average. Don’t try to appeal to the masses to broaden your market. Having a broader market brings it’s own problem – too much competition. If you don’t have a point of difference then you have nothing to offer that people can’t get somewhere else.

If you’re selling dog collars, one Google search will return thousands of results, thousands of competitors. However, if you’re selling dog collars made of carbon fibre, so Butch can’t chew it to pieces, the results are less abundant. That second search is specialised because it sits within a niche market.

So what is your niche and how do you find it? Here are four steps to help find your niche:

  1. Understand the need and desire

    for your offering and then you know how to sell it. You can’t execute a strategy for selling high-end frying pans if you don’t cook as you don’t understand what makes them work. Understanding the need enables you to appreciate the requirements and expectations of your niche.

  2. Have a genuine interest in your niche

    . If you don’t have that interest then providing for it will be impossible to sustain. A good way to identify your true niche is to focus on what you follow personally or as a business. Whether it is on Twitter, Facebook, Pinterest, Instagram, a blog, a website or a Google alert. Use those groups to identify your niche and do your research to see if the perceived need you are working on exists. Facebook and Google+ are full of niche markets groups that can be a great source for research.

  3. Assess the competition but never, EVER, be governed by your competition

    . To be reactive is to abandon all creativity. If you become defined by the masses then you blend in, and again, become average – remember, no-one wants average.

  4. Have a point of difference.

    Finding what your competitors consider unimportant can be the edge that leads to success. A coffee shop may have
    standard coffee and the expected ambiance. BUT, if they have raw and organic sweets this could give them an edge. The edge is the point of difference that ensures continued custom from those who consider raw sweets a vital factor in their choice.

As Seth Godin says “A brand that stands for what all brands stand for, stands for nothing much”. Find your niche and work for that demographic.

Michael Simonetti
Posted by:

Post Reads: 3.8K

Share this

Go on, see if you can challenge us on "4 Rules to Find Your Niche" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Vendor Advocacy Australia
Switzer
Australian organic foods
MAP
Brisbane Times
Wild Rhino Shoes
One Shift
Tek Ocean
Grow Rich
Xavier
Grainshaker
Madman Entertainment
Australian Physiotherapy Association
White Suede
BCG
Digital Agency Panitsync
MyAccount
Engine Swim
Melrose MCT
Rock Pool Group
Melrose Health
Unsw Australia
GooglePlay
Associated Press
Matchbox
Hanover
Fresh Cheese Company
AC/DC
Instant RockStar
Dusa
News
Celebrate health
Acquia Drupal Certification
TPP
Coles
CBRE
Bank of Cyprus
Positive Poster
Eway
Mecca cosmetics
CAN
MSAC
Arc One
Smart Company
Telstra
Australia Goverment
Toy World
Ebay
Paypal
Arthur Galan
Fairfax Media
Sunday creek
High Street Armadale
James Buyer Advocates
DeeWhy Market
Tassal
Movember
Oakdale
ISO Certified
Loan Market
POSTER Magazine
Kay Burton
passage to india
catholic insurance
Max
Oracle
Ego Pharmaceuticals
Tony and Guy
TSB
Victorian Government
Sports Power
Van Egmond Group
SunSense Digital Agency
Liveoneday
Bulk Nutrients
Maxine
Moov Head Lice
Engineers Without Borders
GPT Group
Forbes
Etihad Stadium
Jetstar
Melbourne Central
Marshall White
BlackMores
ADP Payroll
Elucent
The Burger Cheese
Swin
Palace Cinemas
Drupal
Watches of Switzerland
OMS
DepSkin.com
Fortune Institute
Focus On Furniture
Windsorsmith
Viktoria + Woods
Magento
131 Pizza
Professional
vissf
Chia
Magento Solution Specialist
WTFN
Bostik
Microsoft-Certified-Azure-Fundamentals
Bintani
Bigcommerce
Amino Active
OJAY
Hairhouse Warehouse
CSquared Executive
Google
21st Century Education Agency
abc
Cronos Australia
QV Skincare
Dinosaur Designs
Rydges
Novvi
Aqium Gel
Mamma Lucia
Uber
Atlantic Group
Ubertas Group
Schiavello
Grays Ecommerce
Rackspace
Appstore
Green St Juice
Ello
Metricon
Shell
Beaumont
Jalna
Florsheim
Melbourne Heart
McArthur Skincare
Fed Square
University of Melbourne
Royal Freemasons
National Relay Services
Parker Lane
Federation
Natralus Australia
Crumpler
RMIT University
Anthill
LBG Australia and New Zealand
street kitchen
Scrum
Grow Your Business
iPrimus
Castran Gilbert
National Museum of Australia
Garmin
Nmiinsurance
Dial Before You Dig
tribe
The Age
Smh
Heat Holders
Canberra
Macmillan
Bondi Sands

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature