4 Rules to Find Your Niche

28 Nov. 2014 - - Total Reads 5,046

Niche market

It is said that if everyone is your customer then no-one is your customer. If your product offering has been moderated to appeal to everyone then it becomes bland, ordinary and worse – average.

No-one wants average. Don’t try to appeal to the masses to broaden your market. Having a broader market brings it’s own problem – too much competition. If you don’t have a point of difference then you have nothing to offer that people can’t get somewhere else.

If you’re selling dog collars, one Google search will return thousands of results, thousands of competitors. However, if you’re selling dog collars made of carbon fibre, so Butch can’t chew it to pieces, the results are less abundant. That second search is specialised because it sits within a niche market.

So what is your niche and how do you find it? Here are four steps to help find your niche:

  1. Understand the need and desire

    for your offering and then you know how to sell it. You can’t execute a strategy for selling high-end frying pans if you don’t cook as you don’t understand what makes them work. Understanding the need enables you to appreciate the requirements and expectations of your niche.

  2. Have a genuine interest in your niche

    . If you don’t have that interest then providing for it will be impossible to sustain. A good way to identify your true niche is to focus on what you follow personally or as a business. Whether it is on Twitter, Facebook, Pinterest, Instagram, a blog, a website or a Google alert. Use those groups to identify your niche and do your research to see if the perceived need you are working on exists. Facebook and Google+ are full of niche markets groups that can be a great source for research.

  3. Assess the competition but never, EVER, be governed by your competition

    . To be reactive is to abandon all creativity. If you become defined by the masses then you blend in, and again, become average – remember, no-one wants average.

  4. Have a point of difference.

    Finding what your competitors consider unimportant can be the edge that leads to success. A coffee shop may have
    standard coffee and the expected ambiance. BUT, if they have raw and organic sweets this could give them an edge. The edge is the point of difference that ensures continued custom from those who consider raw sweets a vital factor in their choice.

As Seth Godin says “A brand that stands for what all brands stand for, stands for nothing much”. Find your niche and work for that demographic.

Michael Simonetti
Posted by:

Post Reads: 5K

Share this

Go on, see if you can challenge us on "4 Rules to Find Your Niche" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Oakdale Meat Co
Rock Pool Group
Tribe
High Street Armadale
iPrimus
21st Century Australia Party
Passage To India
Melrose MCT
Victorian Government
Rackspace
Beaumont
Dial Before You Dig
RMIT University
Etihad Stadium
Natralus Australia
Rydges
Crumpler
Appstore
Macpherson Kelley
Gadens
Magento
Castran Gilbert
Ello
Engine Swim
Bulk Nutrients
Gilbert+Tobin
POSTER Magazine
Telstra
NMI Insurance
ISO CERTIFIED 27001
Cooper Mills
Grays Ecommerce
Shell
Eway
Movember
Viktoria & Woods
The Fortune Institute
Toy World
CAN- Common Wealth Bank
Vendor Advocacy Australia
Maxine
Mark Alexander Design
Elucent
Arc One
TPP
NGS Super
James Buyer Advocates
The Canberra Times
Metricon
Engineers Without Borders
Atlantic Group of Companies
Microsoft Certified Azure Fundamentals
Fresh Cheese Company
PranaOn
QV Skincare
Australian Organic Food CO
CB Richard Ellis
Oracle
HGG 
Garmin
DeeWhy Market
Grow Your Business
Passage Foods
Green St Juice CO
Amino Active
Acquia Certified Site Builder Drupal
Chia
Florsheim Shoes
Google
Inferflora
Peter Mac
McArthur Skincare
Madman Entertainment
MyAccount
DepSkin.com
Watches of Switzerland
Coles
Paypal
National Relay Services
Carlton Football Club
Federation University Australia
Schiavello
Banki Haddock Fiora
Royal Freemasons
Melbourne Heart
DUSA, Deakin University Student Association
Bigcommerce
Celebrate Health
Drupal
Melbourne Sports and Aquatic Centre – MSAC
National Museum of Australia
Bintani Australia
Grainshaker
Switzer Media+Publishing
ACTUATE IP
Australian Government
Thomson Geer
BlackMores
Bondi Sands
Cell Therapies
131 Pizza
Australian Anthill
Moov Head Lice
Arthur Galan
Loan Market
Federation Square
Melbourne Central
MAP
Buy Aussie Now
Bank of Cyprus
Magento Solution Specialist
Catholic Insurance
News
SwinBurne University of Technology
Hanover
Street Kitchen
Associated Press
AC/DC
Ego Pharmaceuticals
Focus On Furniture
Think & Grow Rich Inc
Marshall White
Plan It Sync It
Taylor Rose
Scrum.org
Craft CMS
The Age
Toni&Guy
The University Of Melbourne
SunSense Digital Agency
Fairfax Media
VISSF
Cleanfit
Naturtint
Heat Holders
Unsw Australia
Ebay
Tassal
Positive Poster
ISO Certified
French Tables
Fast.co
GPT Group
Parker Lane
Tomorrow Stars Basketball
Ubertas Group
Australian Physiotherapy Association
SMH – The Sydney Morning Herald
CSquared Executive
Herbert Smith Freehills
OJAY
Jalna
One Shift
Mecca Brands
Vitura Health
Boston Consulting Group
Forbes
Hairhouse Warehouse
The Royal Melbourne Hospital
NextTech
Max’s
Kay&Burton
The Burger Cheese
Wild Rhino Shoes
Plants
Mamma Lucia
ADP Payroll
Instant RockStar
Macmillan Publishing
Sunday Creek
Adobe Professional
Melrose Health
Novvi
White Suede
Brisbane Times
King Wood Mallesons
OMS – Order Management System
ABC
LBG Australia and New Zealand
Bostik
Kadac
WTFN
Smart Company
Xavier
Matchbox Homewares
Tek Ocean
Liveoneday
Uber
Fit My Car
GooglePlay
Aqium Gel
Windsorsmith
Jetstar
Cronos Australia
Palace Cinemas
Dinosaur Designs
Van Egmond Group
Sports Power

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature