7 Things Clients Should Know When Building A Website

12 Jul. 2013 - - Total Reads 6,762

For Account Managers, Owners, Marketing Managers and Clients – 7 Business Essentials you must know and be aware of when doing anything online and not only when building a website.

In the early days, AndMine started with a humble team of four – two programmers, an intern and myself. At the time, compared to today’s standards, web was still in its infancy. Clients, big and small were trying to come to grips with the new terms and buzzwords being touted by online aficionados. It seemed those buzzwords helped elevate a lot of the cowboy selling and over-hype of online; it was the next big thing that clients had to get into. To me, it was the dot-com bubble revisited on a micro small business and SME scale. I spent a lot of my time talking with clients; demystifying the expectations and explaining the resources required for a reasonable to rich return on investment.

Now AndMine is a team of forty (and growing strong) I see a whole new perspective from my account managers facing the same challenges with clients. Our mindset of under-promise, over deliver is often superseded by a little bit of that plug-and-play ideology that we are used to from technology; or putting the tech basics into the too hard basket.

We aim to manage our client’s expectations and grow their knowledge. But it is becoming increasingly obvious that there is a widening technical gap between our day-to-day toolkit and how to communicate complex ideas in laymen’s terms. It often becomes the common ground of frustration. It is often worse when you try and Google some advice and you are confronted with a guide seemingly written in another language.

So I’ve been thinking a lot lately about laying down some common answers to arm managers, owners and team members alike to cut through the digital jungle.

A word of caution before we proceed, it is often a minefield dealing with IT operators; especially the one-man-bands that tinker with your setups and do stupid things like guess the A-record when trying to migrate email to Gmail. (An A-record is the part of your domain name which points to your website address.) This rookie mistake happened to one of our clients recently by an IT ‘expert’ trying to migrate their email. With frequent similar stories, it seems actual IT experts are as rare as hen’s teeth. Not to point the finger in one direction, digital agencies can be just as irresponsible.

For larger organisation’s, the other things we are noticing are internal IT and Marketing departments still not quite on the same page when it comes to digital fundamentals and opportunities. It’s like they have all the intelligence and will certainly figure it out. But the gap here seems to be IT on one side of the river, marketing on the other and both arguing about how to build the perfect bridge.

The truth is, there is no silver bullet and a lot of fatal traps when considering your digital ecosystem and keeping it well oiled. If you’ve ever experienced the frustration of not knowing who, how and when something will be fixed or improved, you were starring at what I call the “Online Tech Gap”.

Now to write about all the pitfalls my team and I see in detail, it would probably make a good book, it would also date as quickly as it was published. There are a few reoccurring trends that I’ve been talking about since I was at the coal face with clients doing almost everything myself from server setups to website design and software development.

So here they are, keeping them as low tech as possible, the 7 Things to Know When Building A Website or Working With with A Digital Agency – OR – the 7 Business Essentials you must know and be aware of when doing anything online.

Please click the links below to view each of these in detail as each have been expanded upon from the original post.

1. Does my Website or Software Need Maintenance?

2. Why Has or Did Something Break on My Website or Software?

3. Do I Need a SLA, Service Level Agreement for my Website or Software?

4. Setting up Email easily, without Complexity or Frustration

5. What to know when Launching a Website or Online Software?

6. Should I Own and Manage my own Domain Names? – YES!

7. What is Cache Why do I need to know what it is?


While often tedious, I hope these tips have armed you with a new perspective when working on your digital ecosystem. I do want to add, if you are working with a professional and trustworthy agency, many issues will resolve themselves as the relationship grows.

Remember though, most of us put a lot of this knowledge into the too-hard basket, when really much of this is awareness. Even my team members find it difficult to explain some of these basics in a reasonable timeframe if there is no basic understanding on the other end of the phone or email, especially under pressure of a campaign or website launch. This is a huge mistake. With a little bit of insight and tiny bit of learning you can avoid many of the time bombs set by the once confusing properties of the digital landscape.


Michael Simonetti
Posted by:

Post Reads: 6.8K

Share this

Go on, see if you can challenge us on "7 Things Clients Should Know When Building A Website" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Toy World
James Buyer Advocates
Watches of Switzerland
French Tables
Catholic Insurance
Mamma Lucia
Royal Freemasons
Fairfax Media
Peter Mac
The University Of Melbourne
QV Skincare
Federation University Australia
Fresh Cheese Company
The Canberra Times
Street Kitchen
Vitura Health
SwinBurne University of Technology
Bulk Nutrients
Positive Poster
The Burger Cheese
Arthur Galan
Tek Ocean
Australian Physiotherapy Association
Matchbox Homewares
Mecca Brands
Madman Entertainment
Smart Company
Etihad Stadium
Federation Square
Marshall White
Wild Rhino Shoes
Microsoft Certified Azure Fundamentals
Castran Gilbert
Parker Lane
The Fortune Institute
Buy Aussie Now
Aqium Gel
Victorian Government
High Street Armadale
Cell Therapies
Ubertas Group
SunSense Digital Agency
National Museum of Australia
POSTER Magazine
Bank of Cyprus
The Royal Melbourne Hospital
Van Egmond Group
White Suede
Atlantic Group of Companies
CSquared Executive
Macmillan Publishing
OMS – Order Management System
Melrose MCT
King Wood Mallesons
Celebrate Health
NMI Insurance
Florsheim Shoes
Viktoria & Woods
Cooper Mills
Bintani Australia
Grays Ecommerce
ISO Certified
Grow Your Business
Melrose Health
Oakdale Meat Co
Associated Press
Instant RockStar
Arc One
DUSA, Deakin University Student Association
Melbourne Sports and Aquatic Centre – MSAC
Thomson Geer
Bondi Sands
McArthur Skincare
CAN- Common Wealth Bank
Unsw Australia
GPT Group
DeeWhy Market
Magento Solution Specialist
Palace Cinemas
Rock Pool Group
The Age
Loan Market
Hairhouse Warehouse
Adobe Professional
Natralus Australia
Sunday Creek
Dial Before You Dig
Mark Alexander Design
Engineers Without Borders
Focus On Furniture
Sports Power
Acquia Certified Site Builder Drupal
Heat Holders
Think & Grow Rich Inc
131 Pizza
Passage To India
CB Richard Ellis
One Shift
Tomorrow Stars Basketball
Australian Anthill
RMIT University
Herbert Smith Freehills
Plan It Sync It
Ego Pharmaceuticals
Passage Foods
Melbourne Central
Engine Swim
Green St Juice CO
21st Century Australia Party
ADP Payroll
Boston Consulting Group
Switzer Media+Publishing
National Relay Services
Vendor Advocacy Australia
Amino Active
Australian Organic Food CO
Dinosaur Designs
Australian Government
Craft CMS
Melbourne Heart
Cronos Australia
Brisbane Times
Moov Head Lice
SMH – The Sydney Morning Herald
LBG Australia and New Zealand
Carlton Football Club


I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials