7 Things Clients Should Know When Building A Website

12 Jul. 2013 - - Total Reads 5,105

For Account Managers, Owners, Marketing Managers and Clients – 7 Business Essentials you must know and be aware of when doing anything online and not only when building a website.

In the early days, AndMine started with a humble team of four – two programmers, an intern and myself. At the time, compared to today’s standards, web was still in its infancy. Clients, big and small were trying to come to grips with the new terms and buzzwords being touted by online aficionados. It seemed those buzzwords helped elevate a lot of the cowboy selling and over-hype of online; it was the next big thing that clients had to get into. To me, it was the dot-com bubble revisited on a micro small business and SME scale. I spent a lot of my time talking with clients; demystifying the expectations and explaining the resources required for a reasonable to rich return on investment.

Now AndMine is a team of forty (and growing strong) I see a whole new perspective from my account managers facing the same challenges with clients. Our mindset of under-promise, over deliver is often superseded by a little bit of that plug-and-play ideology that we are used to from technology; or putting the tech basics into the too hard basket.

We aim to manage our client’s expectations and grow their knowledge. But it is becoming increasingly obvious that there is a widening technical gap between our day-to-day toolkit and how to communicate complex ideas in laymen’s terms. It often becomes the common ground of frustration. It is often worse when you try and Google some advice and you are confronted with a guide seemingly written in another language.

So I’ve been thinking a lot lately about laying down some common answers to arm managers, owners and team members alike to cut through the digital jungle.

A word of caution before we proceed, it is often a minefield dealing with IT operators; especially the one-man-bands that tinker with your setups and do stupid things like guess the A-record when trying to migrate email to Gmail. (An A-record is the part of your domain name which points to your website address.) This rookie mistake happened to one of our clients recently by an IT ‘expert’ trying to migrate their email. With frequent similar stories, it seems actual IT experts are as rare as hen’s teeth. Not to point the finger in one direction, digital agencies can be just as irresponsible.

For larger organisation’s, the other things we are noticing are internal IT and Marketing departments still not quite on the same page when it comes to digital fundamentals and opportunities. It’s like they have all the intelligence and will certainly figure it out. But the gap here seems to be IT on one side of the river, marketing on the other and both arguing about how to build the perfect bridge.

The truth is, there is no silver bullet and a lot of fatal traps when considering your digital ecosystem and keeping it well oiled. If you’ve ever experienced the frustration of not knowing who, how and when something will be fixed or improved, you were starring at what I call the “Online Tech Gap”.

Now to write about all the pitfalls my team and I see in detail, it would probably make a good book, it would also date as quickly as it was published. There are a few reoccurring trends that I’ve been talking about since I was at the coal face with clients doing almost everything myself from server setups to website design and software development.

So here they are, keeping them as low tech as possible, the 7 Things to Know When Building A Website or Working With with A Digital Agency – OR – the 7 Business Essentials you must know and be aware of when doing anything online.

Please click the links below to view each of these in detail as each have been expanded upon from the original post.

1. Does my Website or Software Need Maintenance?

2. Why Has or Did Something Break on My Website or Software?

3. Do I Need a SLA, Service Level Agreement for my Website or Software?

4. Setting up Email easily, without Complexity or Frustration

5. What to know when Launching a Website or Online Software?

6. Should I Own and Manage my own Domain Names? – YES!

7. What is Cache Why do I need to know what it is?

 

While often tedious, I hope these tips have armed you with a new perspective when working on your digital ecosystem. I do want to add, if you are working with a professional and trustworthy agency, many issues will resolve themselves as the relationship grows.

Remember though, most of us put a lot of this knowledge into the too-hard basket, when really much of this is awareness. Even my team members find it difficult to explain some of these basics in a reasonable timeframe if there is no basic understanding on the other end of the phone or email, especially under pressure of a campaign or website launch. This is a huge mistake. With a little bit of insight and tiny bit of learning you can avoid many of the time bombs set by the once confusing properties of the digital landscape.

 

Michael Simonetti
Posted by:

Post Reads: 5.1K

Share this

Go on, see if you can challenge us on "7 Things Clients Should Know When Building A Website" - Part of our 169 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Watches of Switzerland
Engineers Without Borders
Smart Company
Swin
Unsw Australia
Matchbox
Jetstar
WTFN
McArthur Skincare
Google
GPT Group
Melbourne Heart
21st Century Education Agency
GooglePlay
CBRE
Federation
LBG Australia and New Zealand
Jalna
Beaumont
Grow Your Business
Viktoria + Woods
Switzer
Eway
Rock Pool Group
National Relay Services
Ello
Melrose MCT
Bintani
Madman Entertainment
Dinosaur Designs
Fed Square
Digital Agency Panitsync
Arthur Galan
QV Skincare
Drupal
Movember
Etihad Stadium
Florsheim
Fairfax Media
Royal Freemasons
CAN
DeeWhy Market
Elucent
Dial Before You Dig
passage to india
Canberra
MSAC
Macmillan
Crumpler
Dusa
Brisbane Times
TSB
MAP
DepSkin.com
Sports Power
Oakdale
Melbourne Central
Green St Juice
Natralus Australia
Hairhouse Warehouse
Xavier
Australia Goverment
Telstra
street kitchen
The Burger Cheese
Celebrate health
Chia
Toy World
ADP Payroll
TPP
Mamma Lucia
Grow Rich
Rydges
Aqium Gel
Fresh Cheese Company
National Museum of Australia
CSquared Executive
Melrose Health
Tassal
Bondi Sands
Bigcommerce
White Suede
Bank of Cyprus
Instant RockStar
Anthill
Heat Holders
Sunday creek
Focus On Furniture
Bulk Nutrients
Marshall White
Nmiinsurance
OMS
Forbes
Magento Solution Specialist
One Shift
ISO Certified
Shell
Schiavello
Engine Swim
Moov Head Lice
Victorian Government
Bostik
abc
Parker Lane
The Age
James Buyer Advocates
Liveoneday
AC/DC
Rackspace
Metricon
MyAccount
Microsoft-Certified-Azure-Fundamentals
Kay Burton
Coles
RMIT University
News
POSTER Magazine
tribe
Garmin
Tek Ocean
BCG
Loan Market
High Street Armadale
Appstore
Positive Poster
Hanover
Amino Active
Castran Gilbert
Professional
Fortune Institute
Scrum
Oracle
Ego Pharmaceuticals
Associated Press
Vendor Advocacy Australia
131 Pizza
Paypal
Smh
Acquia Drupal Certification
Arc One
Tony and Guy
vissf
Palace Cinemas
Atlantic Group
Magento
Ebay
Grays Ecommerce
iPrimus
BlackMores
Windsorsmith
Cronos Australia
OJAY
Uber
SunSense Digital Agency
Maxine
University of Melbourne
Australian organic foods
Van Egmond Group
Max
Novvi
Ubertas Group
Australian Physiotherapy Association

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature