How Google AMP (Mobile Pages) Work to Optimise Conversion Rates?

23 May. 2016 - - Total Reads 8,597

mobile apps

A major part of digital marketing strategy is directed towards Conversion Rate Optimisation (CRO). Online marketers have been digging into ways to harness the potential of using Google’s new AMP recommendations (Google Accelerated Mobile pages) – since their introduction in February this year. This post details some of the ways we and other digital natives are using Google’s AMP Pages to Optimise Conversion Rates.

Since its launch, the Accelerated Mobile Pages project has created great hype in the Search Engine space. Google are streaming traffic to users via Accelerated Mobile Pages and right now the competition for grabbing that traffic is low. At the same time, there is a lot of confusion among online businesses and webmaster alike on how to implement AMP. Despite its apparent benefits for mobile users to access news and content, many have faced challenges nailing down the benefit AMP pages promise for their online presence.

With the ever increasing number of mobile users – the web needed to be more welcoming to these users whose mobile framework and screen resolution prefer not to chew up out a lot of data to load heavy webpages.

Google Accelerated Mobile Pages answered this by slashing all cosmetics from webpages and replacing them with Accelerated Mobile Pages HTMLs. This reduced the size. To make the page load faster, AMP CDN further caches valid AMP pages for near instantaneous access. Result 85% faster page loads for mobile users. Considering an average mobile user abandons websites if it takes greater than 3 seconds to load (three seconds ).

Google AMP and SEO – Blogging Areas

Google AMP pages are specially for websites that serve content to readers like news or content marketers. Besides news site, if you have a SEO/CRO working hard on your site, then creating AMP page version for it is highly beneficial. Note: Since Accelerated Mobile Pages do not allow form submissions or any complex functions for example that eCommerce pages require – this is not meant for such areas of your site. So an obvious recommendation is a content area like your blogging section.

AMP Improved Rankings

And considering the anticipation that Google might term Accelerated Mobile Pages versions as Fast as it termed responsive web pages “Mobile Friendly”, it will gain better rankings too.

Connecting users back from the lean AMP pages

There are areas in your current blog / article posts that can be used to place relevant in-house ads, feature related products or article links that take users back to non Accelerated Mobile Pages on your domain. Since the relevancy of the user is better through the AMP pathway for mobile, this has high potential for increasing conversion rates on your site.

Reducing Paywalls and Subscriptions on AMP Pages

This will prove beneficial for businesses that are content and sales driven. Businesses that adopt Accelerated Mobile Pages could help to drive mobile abandonment rates down and increase conversions. For some content publisher one of their revenue model is being able use paywalls and subscriptions for generating revenue. The neat and clutter free Accelerated Mobile Pages should boost users interest in their content and increase the rate of subscriptions.

The AMP is an evolving method and is definitely a place where mobile traffic will be directed. The opportunity is now to take advantage of the low competition and knowledge around Accelerated Mobile Pages.

Michael Simonetti
Posted by:

Post Reads: 8.6K

Share this

Go on, see if you can challenge us on "How Google AMP (Mobile Pages) Work to Optimise Conversion Rates?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Cronos Australia
MAP
Green St Juice
TSB
vissf
Oakdale
Celebrate health
Natralus Australia
Schiavello
Melrose MCT
Viktoria + Woods
Nmiinsurance
CAN
Bulk Nutrients
Canberra
Grow Rich
Parker Lane
LBG Australia and New Zealand
tribe
Professional
GooglePlay
Wild Rhino Shoes
iPrimus
WTFN
RMIT University
Australian organic foods
Melrose Health
Heat Holders
Crumpler
Anthill
BCG
CBRE
Vendor Advocacy Australia
Ebay
Marshall White
CSquared Executive
Arthur Galan
TPP
Focus On Furniture
Bigcommerce
MSAC
Buy Aussie Now
BlackMores
Smh
Rackspace
Engineers Without Borders
Rydges
Sunday creek
Fortune Institute
Dusa
Chia
Passage Foods
Naturtint
Madman Entertainment
ADP Payroll
Swin
Tony and Guy
ISO Certified
Tassal
Arc One
Federation
Melbourne Heart
Smart Company
Tek Ocean
Associated Press
Sports Power
Digital Agency Panitsync
131 Pizza
Moov Head Lice
Liveoneday
Bondi Sands
Microsoft-Certified-Azure-Fundamentals
Magento
Fast.co
Florsheim
Hairhouse Warehouse
Google
Fed Square
Unsw Australia
Coles
Castran Gilbert
Acquia Drupal Certification
street kitchen
Elucent
Positive Poster
The Burger Cheese
Amino Active
GPT Group
Appstore
Garmin
Mecca cosmetics
Bostik
Bank of Cyprus
Engine Swim
Scrum
Uber
Metricon
Australian Physiotherapy Association
James Buyer Advocates
Paypal
Windsorsmith
Victorian Government
National Museum of Australia
MyAccount
Macmillan
catholic insurance
Ego Pharmaceuticals
OMS
Ello
Palace Cinemas
White Suede
Kadac
Beaumont
Royal Freemasons
Maxine
Rock Pool Group
High Street Armadale
Jetstar
Grow Your Business
DeeWhy Market
Aqium Gel
University of Melbourne
Kay Burton
Novvi
Loan Market
Jalna
McArthur Skincare
One Shift
Xavier
Atlantic Group
Brisbane Times
Grainshaker
Telstra
Fairfax Media
The Age
Bintani
Oracle
Matchbox
OJAY
National Relay Services
News
Hanover
abc
DepSkin.com
Shell
Etihad Stadium
Toy World
Instant RockStar
Grays Ecommerce
Australia Goverment
Magento Solution Specialist
SunSense Digital Agency
Dial Before You Dig
Van Egmond Group
Ubertas Group
passage to india
Max
Mamma Lucia
Fresh Cheese Company
Movember
Melbourne Central
POSTER Magazine
Eway
Watches of Switzerland
Forbes
QV Skincare
Dinosaur Designs
21st Century Education Agency
AC/DC
Switzer
Drupal

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

More Testimonials
AndMine-Google-Partner-Signature