How Google AMP (Mobile Pages) Work to Optimise Conversion Rates?

23 May. 2016 - - Total Reads 9,721

mobile apps

A major part of digital marketing strategy is directed towards Conversion Rate Optimisation (CRO). Online marketers have been digging into ways to harness the potential of using Google’s new AMP recommendations (Google Accelerated Mobile pages) – since their introduction in February this year. This post details some of the ways we and other digital natives are using Google’s AMP Pages to Optimise Conversion Rates.

Since its launch, the Accelerated Mobile Pages project has created great hype in the Search Engine space. Google are streaming traffic to users via Accelerated Mobile Pages and right now the competition for grabbing that traffic is low. At the same time, there is a lot of confusion among online businesses and webmaster alike on how to implement AMP. Despite its apparent benefits for mobile users to access news and content, many have faced challenges nailing down the benefit AMP pages promise for their online presence.

With the ever increasing number of mobile users – the web needed to be more welcoming to these users whose mobile framework and screen resolution prefer not to chew up out a lot of data to load heavy webpages.

Google Accelerated Mobile Pages answered this by slashing all cosmetics from webpages and replacing them with Accelerated Mobile Pages HTMLs. This reduced the size. To make the page load faster, AMP CDN further caches valid AMP pages for near instantaneous access. Result 85% faster page loads for mobile users. Considering an average mobile user abandons websites if it takes greater than 3 seconds to load (three seconds ).

Google AMP and SEO – Blogging Areas

Google AMP pages are specially for websites that serve content to readers like news or content marketers. Besides news site, if you have a SEO/CRO working hard on your site, then creating AMP page version for it is highly beneficial. Note: Since Accelerated Mobile Pages do not allow form submissions or any complex functions for example that eCommerce pages require – this is not meant for such areas of your site. So an obvious recommendation is a content area like your blogging section.

AMP Improved Rankings

And considering the anticipation that Google might term Accelerated Mobile Pages versions as Fast as it termed responsive web pages “Mobile Friendly”, it will gain better rankings too.

Connecting users back from the lean AMP pages

There are areas in your current blog / article posts that can be used to place relevant in-house ads, feature related products or article links that take users back to non Accelerated Mobile Pages on your domain. Since the relevancy of the user is better through the AMP pathway for mobile, this has high potential for increasing conversion rates on your site.

Reducing Paywalls and Subscriptions on AMP Pages

This will prove beneficial for businesses that are content and sales driven. Businesses that adopt Accelerated Mobile Pages could help to drive mobile abandonment rates down and increase conversions. For some content publisher one of their revenue model is being able use paywalls and subscriptions for generating revenue. The neat and clutter free Accelerated Mobile Pages should boost users interest in their content and increase the rate of subscriptions.

The AMP is an evolving method and is definitely a place where mobile traffic will be directed. The opportunity is now to take advantage of the low competition and knowledge around Accelerated Mobile Pages.

Michael Simonetti
Posted by:

Post Reads: 9.7K

Share this

Go on, see if you can challenge us on "How Google AMP (Mobile Pages) Work to Optimise Conversion Rates?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Elucent
Boston Consulting Group
Celebrate Health
Cell Therapies
Bank of Cyprus
LBG Australia and New Zealand
Plants
Dial Before You Dig
Aqium Gel
Jetstar
Palace Cinemas
Movember
Ello
Unsw Australia
Castran Gilbert
Magento
Telstra
VISSF
ADP Payroll
Buy Aussie Now
Fast.co
Bigcommerce
Sports Power
Loan Market
Atlantic Group of Companies
Shell
ISO Certified
James Buyer Advocates
Federation Square
iPrimus
Royal Freemasons
GooglePlay
QV Skincare
Heat Holders
Peter Mac
GPT Group
Adobe Professional
POSTER Magazine
Rydges
Australian Government
Uber
High Street Armadale
OMS – Order Management System
Tek Ocean
Garmin
Google
TPP
Scrum.org
Moov Head Lice
Maxine
Toy World
DepSkin.com
SwinBurne University of Technology
Coles
Hanover
Carlton Football Club
Liveoneday
Bintani Australia
BlackMores
Cronos Australia
Viktoria & Woods
Grays Ecommerce
DUSA, Deakin University Student Association
Ebay
Dinosaur Designs
Xavier
Ubertas Group
Associated Press
The University Of Melbourne
Forbes
Naturtint
Street Kitchen
Mecca Brands
Bulk Nutrients
Tassal
Federation University Australia
Eway
Parker Lane
Rackspace
Grow Your Business
MAP
White Suede
The Fortune Institute
Rock Pool Group
Australian Physiotherapy Association
Novvi
Florsheim Shoes
Passage Foods
Max’s
OJAY
Van Egmond Group
Plan It Sync It
One Shift
NextTech
Magento Solution Specialist
Jalna
Windsorsmith
Etihad Stadium
CAN- Common Wealth Bank
Switzer Media+Publishing
ABC
Amino Active
The Royal Melbourne Hospital
RMIT University
Brisbane Times
Tomorrow Stars Basketball
Oracle
Watches of Switzerland
SMH – The Sydney Morning Herald
Smart Company
Beaumont
News
Catholic Insurance
Focus On Furniture
Grainshaker
Metricon
21st Century Australia Party
Positive Poster
National Relay Services
CB Richard Ellis
Crumpler
Arthur Galan
Paypal
Matchbox Homewares
Hairhouse Warehouse
Think & Grow Rich Inc
Toni&Guy
The Age
Australian Organic Food CO
Fairfax Media
Engine Swim
Engineers Without Borders
Tribe
Schiavello
Drupal
Ego Pharmaceuticals
Craft CMS
NMI Insurance
Kay&Burton
Cleanfit
SunSense Digital Agency
Australian Anthill
Kadac
Bostik
Victorian Government
Fresh Cheese Company
Melrose MCT
DeeWhy Market
Green St Juice CO
CSquared Executive
Vendor Advocacy Australia
Melbourne Heart
Melbourne Sports and Aquatic Centre – MSAC
Madman Entertainment
Passage To India
Mamma Lucia
Sunday Creek
Arc One
Microsoft Certified Azure Fundamentals
Marshall White
Instant RockStar
Wild Rhino Shoes
Macmillan Publishing
Acquia Certified Site Builder Drupal
McArthur Skincare
Natralus Australia
131 Pizza
PranaOn
MyAccount
Melrose Health
National Museum of Australia
Oakdale Meat Co
Appstore
The Burger Cheese
AC/DC
Bondi Sands
Melbourne Central
The Canberra Times
WTFN
Chia

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature