Mobile application development is often misconstrued for an easy win in the digital space. The fact is, mobile apps, web apps or cross platform apps are all great if they engage your audience and provide something beyond the capabilities of a website. All of this takes a lot of smart work in the back end from planning on how to align with an overall brand strategy to functional implementation.
Working on the SunSense brand we developed an app to tick all of these boxes for their yearlong campaign showing the effects of sun-exposure “Are you a victim of daylight robbery?”. As well as consider the end-user and how they can engage with something that is easy, practical and allows a viral mechanic to improve the reach of the app. Some of the background working screens are below as an example to what goes into this planning in the back end. (Note: this was not the first revision of the specification). See the working app and another of our website launches at www.sunsense.com.au – A project this size, concept to launched application including everything in-between was around 4 Months.
Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing ManagerMore Testimonials