Design and development for Baidu SEO

The onsite SEO strategies you need to use for Chinese search engines are mostly similar to the ones for the likes of Google albeit with some subtle but vital differences.  Some of these different SEO practices arise from the refusal of Chinese search engines to properly rank content in other languages while others arise from their inability to infer the motive behind the user’s search and placement of more importance on keywords instead. These are just a few examples which highlight the different SEO methods one needs to use for greater web presence in China. Let us discuss some of the major onsite SEO practices present in this Baidu SEO Guide that you need to employ in more detail.

Baidu SEO Guide for Unique content

Use of aggregated content is strongly discouraged if you want a higher rank with Baidu, which does not list sites with aggregated contents. Penalizations are on offer for those who use duplicate content, so it is necessary that you prepare genuinely unique contents that are near about 300 words in length. If you ever necessitate the use of duplicate contents for practical reasons make sure to use  Baidu’s canonical tags to distinguish purposeful duplication. Moreover, since Baidu does not support hreflang tags, the usage of different language versions of the site with little differences (like the English US and English UK versions) might pass as duplication.

Contents in Simplified Chinese are a key to Baidu SEO

Baidu has never said it will not rank sites in languages other than Chinese but it does give precedence to sites with contents in Chinese language. If you own a China centric site, make sure to develop contents in plain and simple Chinese. Since meanings can get lost in translation it is important that you hire a native Chinese language speaker to develop/translate your content. Never use translational tools like Google translate for your contents. Update your contents regularly because search engines provides high precedence to sites that refresh their contents. Having contents in Chinese will also increase the rate of your site’s opening via the results page in search engines and a higher click through rate will eventually help you with better ranking.

Keywords, keywords and keywords

With each upgrade in its algorithm, Google is moving further away from keywords being the measuring stick in the search rankings it provides. However, keywords mean a lot to Baidu and are one of its most important ranking factors. The dependence of Baidu on keywords is to the point that even black hat practices like Keyword stuffing will win you an elevated place in the rankings.

Therefore ensure that your contents are heavy on keywords that you are targeting for with the header, meta description, page description and page title containing the selected keyword. Include keywords in alternative tags and texts for your images, and in titles and slugs.

Make use of tools like Baidu Feng Yun bang, Baidu Keyword Research Tool and Baidu Index to get insights into recent trends on the internet and keyword relevancy. See the Baidu SEO guide for more insight into the parameters Baidu uses for rankings.

Apply for rich snippet features in Baidu Search

Like Google, Baidu also supports rich snippets on its SERP. The matter of fact is, Baidu’s snippet are richer than that of most search engines and can be used to generate instant attention of the visitors. To add snippets to your search results you can submit the requests with structured data submission tool of the Baidu Webmaster Tools and Open Platform. Although snippets are not a direct metric for ranking, they add appeal to the search results, helping in a higher click through rate, which eventually contributes to better ranking.

 

For the most useful dos and don’ts in developing your China focused digital strategies for 2017 and beyond, you can find the articles of this series of posts here:

Michael Simonetti
Posted by:

Post Reads: 7.2K

Share this

Go on, see if you can challenge us on "Chinese aka Baidu SEO: Onsite SEO guidelines" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Engineers Without Borders
White Suede
Appstore
Bostik
Jetstar
Royal Freemasons
SunSense Digital Agency
Heat Holders
Fresh Cheese Company
Tek Ocean
RMIT University
131 Pizza
Vendor Advocacy Australia
Viktoria & Woods
DepSkin.com
Thomson Geer
Florsheim Shoes
Van Egmond Group
Australian Anthill
Naturtint
Unsw Australia
Moov Head Lice
Uber
Toy World
Banki Haddock Fiora
Passage To India
Mecca Brands
Windsorsmith
Gadens
Fit My Car
ISO Certified
ACTUATE IP
Federation University Australia
Madman Entertainment
Peter Mac
NextTech
DUSA, Deakin University Student Association
POSTER Magazine
Ubertas Group
The Royal Melbourne Hospital
Vitura Health
GPT Group
Plan It Sync It
Think & Grow Rich Inc
Wild Rhino Shoes
Liveoneday
Focus On Furniture
BlackMores
OJAY
Victorian Government
Acquia Certified Site Builder Drupal
Switzer Media+Publishing
Kadac
Beaumont
Palace Cinemas
Parker Lane
Tribe
Melbourne Central
Macpherson Kelley
High Street Armadale
Australian Government
Plants
Oracle
Crumpler
James Buyer Advocates
Federation Square
Metricon
Instant RockStar
Sports Power
Brisbane Times
GooglePlay
AC/DC
HGG 
Buy Aussie Now
Melrose Health
Etihad Stadium
News
Cronos Australia
Jalna
CB Richard Ellis
Maxine
Tomorrow Stars Basketball
Max’s
Google
LBG Australia and New Zealand
Macmillan Publishing
Mark Alexander Design
Australian Organic Food CO
Carlton Football Club
ISO CERTIFIED 27001
Bondi Sands
MAP
CSquared Executive
Amino Active
Catholic Insurance
NGS Super
Boston Consulting Group
Shell
Grays Ecommerce
Drupal
Castran Gilbert
Coles
OMS – Order Management System
One Shift
Schiavello
Fast.co
Cell Therapies
Novvi
Melrose MCT
Taylor Rose
Sunday Creek
Gilbert+Tobin
Ello
Adobe Professional
Kay&Burton
Cleanfit
The University Of Melbourne
The Age
MyAccount
Fairfax Media
Watches of Switzerland
Engine Swim
Arthur Galan
Garmin
Telstra
Green St Juice CO
Positive Poster
The Fortune Institute
Matchbox Homewares
Mamma Lucia
SMH – The Sydney Morning Herald
Paypal
21st Century Australia Party
Magento
Bigcommerce
Bulk Nutrients
Natralus Australia
Melbourne Sports and Aquatic Centre – MSAC
Microsoft Certified Azure Fundamentals
WTFN
Oakdale Meat Co
National Relay Services
ADP Payroll
The Burger Cheese
National Museum of Australia
Eway
Hanover
French Tables
Cooper Mills
Rackspace
NMI Insurance
Grainshaker
CAN- Common Wealth Bank
Dial Before You Dig
Scrum.org
Xavier
Magento Solution Specialist
Passage Foods
Tassal
Rydges
Ego Pharmaceuticals
Craft CMS
Ebay
Hairhouse Warehouse
PranaOn
The Canberra Times
TPP
Marshall White
Elucent
Bintani Australia
Loan Market
DeeWhy Market
Grow Your Business
Australian Physiotherapy Association
Associated Press
Aqium Gel
Street Kitchen
Herbert Smith Freehills
Rock Pool Group
VISSF
Inferflora
SwinBurne University of Technology
McArthur Skincare
Movember
QV Skincare
Celebrate Health
Atlantic Group of Companies
Dinosaur Designs
Bank of Cyprus
Forbes
Toni&Guy
King Wood Mallesons
Melbourne Heart
iPrimus
ABC
Smart Company
Chia
Arc One

Testimonials

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials
AndMine-Google-Partner-Signature