Chinese aka Baidu SEO: Latest Chinese Search Engine Optimization Guide

27 Jun. 2017 - - Total Reads 14,074

Design and development for Baidu SEO

China is one of the fastest growing consumer markets in the world and the rise in spending prowess of an average Chinese makes it one of the most happening global marketplaces. Moreover, an increasingly high number of Chinese tourists go on visit each year with an average Chinese staying longer and spending more than visitors from any other countries.

Australia is a very popular holiday destination for the Chinese with nearly a quarter (22%) of the country’s total tourism revenues contributed by the Chinese tourists. Moreover, there is a huge community of Chinese students and expats in Australia with a potential to advertise their good experiences in the country back home to a market of more than a billion. Given the huge opportunities of business offered by the Chinese consumers, who possess a marked taste and affinity for western brands and services, it is important that service providers effectively reach out to them and market themselves by shaping their online strategies as per the taste of the Chinese audience and in compliance with local laws.

Chinese Search Engines: Who is who

China is a tricky market for any business. The potentials of commerce with the average customer is huge but given the government’s stringent measures in censoring online content it is not easy to reach out to the Chinese online customers via means that are effective elsewhere. Popular websites like Google, Facebook, Twitter, YouTube etc. are outright banned in China and one has to resort to local versions of these popular sites in order to connect with the Chinese people. The end to end monitoring of online sites and contents by the authority means that hosting and SEO practices must also be in accordance with local practices. One must understand and make use of Chinese online platforms that host millions of customers and because Baidu is the search engine of choice for the Chinese, you must understand the best Baidu SEO practices.

Baidu, 360 Search and Sogou are the largest search engines in China. Most of the optimization practices that work for global search engines like Google work with Baidu SEO as well but because of the relative primitiveness of Baidu and the compulsion to adhere to local laws, there are some differences in ways a business must optimize its online product in China. Inability to crawl deeply layered sites, refusal to properly rank sites hosted outside of China and a necessity to use China exclusive domains are among the few things in contrast to regular SEO practices elsewhere. Popular social media platforms like Facebook, Twitter, Snapchat etc. are banned in China and one has to use local platforms like Tencent QQ, WeChat, and Sina Weibo among others to connect with the huge Chinese consumer market and create a buzzword and a referral chain built around their products.

Ingredients for Chinese SEO

Therefore, one has to align their strategies based on the complications and limitations and in accordance with the taste and cultural practices of the Chinese denizens. When the market (other than outgoing tourists) is having a hard time reaching out to the rest of the world and there are barriers for businesses to reach out to them in the traditional/practiced norms then it is up to the businesses themselves to find ways around the existing difficulties and modify their modus operandi to connect to a growing market of spendthrifts.

With our experience in preparing and executing successful growth driven digital marketing strategies for businesses in Australia to help them capitalize on the Chinese visitors, we are confident that the following series of posts will provide your business with the most useful dos and don’ts in developing your China centric digital strategies for 2017 and beyond:

Michael Simonetti
Posted by:

Post Reads: 14.1K

Share this

Go on, see if you can challenge us on "Chinese aka Baidu SEO: Latest Chinese Search Engine Optimization Guide" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Bintani Australia
Heat Holders
Tomorrow Stars Basketball
Arc One
Toni&Guy
Catholic Insurance
POSTER Magazine
Hairhouse Warehouse
Tassal
ADP Payroll
DUSA, Deakin University Student Association
Crumpler
Passage To India
Microsoft Certified Azure Fundamentals
Grow Your Business
Sports Power
DeeWhy Market
Jalna
Schiavello
Eway
Instant RockStar
LBG Australia and New Zealand
Rock Pool Group
Fairfax Media
Macmillan Publishing
Telstra
Cronos Australia
Watches of Switzerland
Parker Lane
Plan It Sync It
The University Of Melbourne
VISSF
Marshall White
Magento Solution Specialist
OMS – Order Management System
Engineers Without Borders
Beaumont
Federation Square
Melrose Health
Focus On Furniture
Tribe
Ego Pharmaceuticals
Google
Liveoneday
Van Egmond Group
Positive Poster
Windsorsmith
CB Richard Ellis
National Museum of Australia
RMIT University
Wild Rhino Shoes
Naturtint
The Fortune Institute
Toy World
Uber
Green St Juice CO
Appstore
Bulk Nutrients
Max’s
TPP
High Street Armadale
Aqium Gel
Vendor Advocacy Australia
Grainshaker
Magento
Adobe Professional
Tek Ocean
Rackspace
Forbes
Florsheim Shoes
Ello
Moov Head Lice
Victorian Government
ISO Certified
Jetstar
Etihad Stadium
SunSense Digital Agency
Elucent
GPT Group
Bostik
Buy Aussie Now
The Burger Cheese
QV Skincare
DepSkin.com
Xavier
News
Brisbane Times
Coles
Kay&Burton
Bank of Cyprus
Melrose MCT
McArthur Skincare
Bondi Sands
Think & Grow Rich Inc
Palace Cinemas
Australian Government
Associated Press
Fast.co
ABC
Grays Ecommerce
Unsw Australia
Street Kitchen
WTFN
Melbourne Sports and Aquatic Centre – MSAC
Australian Organic Food CO
Boston Consulting Group
SwinBurne University of Technology
Dial Before You Dig
One Shift
Carlton Football Club
Drupal
White Suede
Paypal
Garmin
Acquia Certified Site Builder Drupal
Chia
iPrimus
The Canberra Times
Novvi
Fresh Cheese Company
Oracle
21st Century Australia Party
Celebrate Health
Loan Market
Australian Physiotherapy Association
SMH – The Sydney Morning Herald
AC/DC
Viktoria & Woods
Ubertas Group
BlackMores
CSquared Executive
OJAY
Engine Swim
Peter Mac
Matchbox Homewares
NMI Insurance
Rydges
Federation University Australia
Kadac
Ebay
CAN- Common Wealth Bank
Cell Therapies
Smart Company
Craft CMS
MyAccount
Scrum.org
Natralus Australia
Dinosaur Designs
Melbourne Heart
Mamma Lucia
Bigcommerce
Shell
Switzer Media+Publishing
Maxine
Oakdale Meat Co
Castran Gilbert
Mecca Brands
Metricon
Passage Foods
Sunday Creek
Melbourne Central
Royal Freemasons
Amino Active
National Relay Services
Atlantic Group of Companies
The Age
Australian Anthill
MAP
Hanover
131 Pizza
Movember
James Buyer Advocates
Madman Entertainment
Arthur Galan
GooglePlay

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature