Chinese aka Baidu SEO: Latest Chinese Search Engine Optimization Guide

27 Jun. 2017 - - Total Reads 16,107

Design and development for Baidu SEO

China is one of the fastest growing consumer markets in the world and the rise in spending prowess of an average Chinese makes it one of the most happening global marketplaces. Moreover, an increasingly high number of Chinese tourists go on visit each year with an average Chinese staying longer and spending more than visitors from any other countries.

Australia is a very popular holiday destination for the Chinese with nearly a quarter (22%) of the country’s total tourism revenues contributed by the Chinese tourists. Moreover, there is a huge community of Chinese students and expats in Australia with a potential to advertise their good experiences in the country back home to a market of more than a billion. Given the huge opportunities of business offered by the Chinese consumers, who possess a marked taste and affinity for western brands and services, it is important that service providers effectively reach out to them and market themselves by shaping their online strategies as per the taste of the Chinese audience and in compliance with local laws.

Chinese Search Engines: Who is who

China is a tricky market for any business. The potentials of commerce with the average customer is huge but given the government’s stringent measures in censoring online content it is not easy to reach out to the Chinese online customers via means that are effective elsewhere. Popular websites like Google, Facebook, Twitter, YouTube etc. are outright banned in China and one has to resort to local versions of these popular sites in order to connect with the Chinese people. The end to end monitoring of online sites and contents by the authority means that hosting and SEO practices must also be in accordance with local practices. One must understand and make use of Chinese online platforms that host millions of customers and because Baidu is the search engine of choice for the Chinese, you must understand the best Baidu SEO practices.

Baidu, 360 Search and Sogou are the largest search engines in China. Most of the optimization practices that work for global search engines like Google work with Baidu SEO as well but because of the relative primitiveness of Baidu and the compulsion to adhere to local laws, there are some differences in ways a business must optimize its online product in China. Inability to crawl deeply layered sites, refusal to properly rank sites hosted outside of China and a necessity to use China exclusive domains are among the few things in contrast to regular SEO practices elsewhere. Popular social media platforms like Facebook, Twitter, Snapchat etc. are banned in China and one has to use local platforms like Tencent QQ, WeChat, and Sina Weibo among others to connect with the huge Chinese consumer market and create a buzzword and a referral chain built around their products.

Ingredients for Chinese SEO

Therefore, one has to align their strategies based on the complications and limitations and in accordance with the taste and cultural practices of the Chinese denizens. When the market (other than outgoing tourists) is having a hard time reaching out to the rest of the world and there are barriers for businesses to reach out to them in the traditional/practiced norms then it is up to the businesses themselves to find ways around the existing difficulties and modify their modus operandi to connect to a growing market of spendthrifts.

With our experience in preparing and executing successful growth driven digital marketing strategies for businesses in Australia to help them capitalize on the Chinese visitors, we are confident that the following series of posts will provide your business with the most useful dos and don’ts in developing your China centric digital strategies for 2017 and beyond:

Michael Simonetti
Posted by:

Post Reads: 16.1K

Share this

Go on, see if you can challenge us on "Chinese aka Baidu SEO: Latest Chinese Search Engine Optimization Guide" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Ello
Melrose MCT
GPT Group
Liveoneday
Melbourne Sports and Aquatic Centre – MSAC
The Canberra Times
Arc One
Schiavello
The University Of Melbourne
Cleanfit
RMIT University
Kay&Burton
Uber
Madman Entertainment
Jalna
ISO Certified
21st Century Australia Party
Viktoria & Woods
Bulk Nutrients
DepSkin.com
Plan It Sync It
Shell
Xavier
Bintani Australia
DeeWhy Market
Melrose Health
White Suede
TPP
Catholic Insurance
Buy Aussie Now
Matchbox Homewares
Magento
Australian Physiotherapy Association
Naturtint
High Street Armadale
Passage To India
Marshall White
Instant RockStar
Mamma Lucia
Engine Swim
Garmin
Google
ADP Payroll
Oakdale Meat Co
Fast.co
Street Kitchen
Tek Ocean
Wild Rhino Shoes
Ego Pharmaceuticals
Tomorrow Stars Basketball
Carlton Football Club
Dial Before You Dig
Celebrate Health
Fresh Cheese Company
Magento Solution Specialist
NextTech
Hairhouse Warehouse
Maxine
Fairfax Media
Think & Grow Rich Inc
Macmillan Publishing
Elucent
Tassal
Castran Gilbert
Novvi
Florsheim Shoes
Acquia Certified Site Builder Drupal
SunSense Digital Agency
Crumpler
MAP
Eway
Smart Company
Vendor Advocacy Australia
ABC
Max’s
Tribe
James Buyer Advocates
Moov Head Lice
Cronos Australia
CAN- Common Wealth Bank
Bigcommerce
Royal Freemasons
Focus On Furniture
131 Pizza
VISSF
Engineers Without Borders
Unsw Australia
Aqium Gel
Loan Market
Plants
Grow Your Business
Grays Ecommerce
Cell Therapies
Windsorsmith
OMS – Order Management System
CB Richard Ellis
The Age
Sports Power
Mecca Brands
PranaOn
Craft CMS
OJAY
Federation University Australia
Melbourne Central
Dinosaur Designs
Jetstar
National Museum of Australia
Rydges
Kadac
Arthur Galan
Van Egmond Group
SMH – The Sydney Morning Herald
Passage Foods
POSTER Magazine
Atlantic Group of Companies
Microsoft Certified Azure Fundamentals
Ebay
iPrimus
Toy World
Chia
Parker Lane
Switzer Media+Publishing
Associated Press
Movember
Melbourne Heart
SwinBurne University of Technology
CSquared Executive
Rock Pool Group
Oracle
One Shift
Australian Organic Food CO
LBG Australia and New Zealand
Natralus Australia
NMI Insurance
Adobe Professional
The Burger Cheese
Etihad Stadium
Hanover
Coles
GooglePlay
The Fortune Institute
Brisbane Times
Scrum.org
Federation Square
Bondi Sands
Watches of Switzerland
Victorian Government
Telstra
Paypal
MyAccount
Ubertas Group
BlackMores
Palace Cinemas
National Relay Services
Beaumont
Australian Anthill
Amino Active
Appstore
Heat Holders
Toni&Guy
Forbes
Peter Mac
Positive Poster
Grainshaker
DUSA, Deakin University Student Association
Sunday Creek
Metricon
McArthur Skincare
WTFN
QV Skincare
Australian Government
Green St Juice CO
Bostik
Rackspace
Drupal
Boston Consulting Group
Bank of Cyprus
AC/DC
News

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature