Ojay BigCommerce e-store

This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking to digitalise their sales platform by creating a custom BigCommerce e-store.

In this case study, we will look at how we helped our client, Ojay, create a fully customised website to reflect their brand.

A Bit About ‘Ojay’

Ojay is a well-known Australian fashion brand that has expanded into global markets to reach millions of customers since launching in 1976. Ojay exclusively uses high-quality, European fabrics and designs unique fashion styles.

Development and Customisation of BigCommerce E-Store

The e-store we created for Ojay was made on BigCommerce, which has ‘custom build’ options that cater to the client’s specific website requirements. Websites built on BigCommerce are functionally superior and achieve high engagement and conversion rates, helping to increase sales. Some key highlights of using BigCommerce and customisations we did for Ojay’s e-commerce website include:

  1. Design of a fully customised template.
  2. End-to-end mobile support.
  3. AdWords integration on the website.
  4. Fully responsive site.
  5. Advanced SEO tools
  6. Blog for content marketing.
  7. WYSIWYG template editor.

We fully harnessed the inherent features and functionalities provided by BigCommerce and customised the e-store to not only reflect the brand value but also to increase customer reach. By expanding their audience and engaging them through the improved website, Ojay have benefitted from greatly improved conversion rates.

Following the success of the website development, we went on to help Ojay with customised email marketing campaigns and social media efforts.

We have worked with Ojay to maximise their digital presence through designing a functional and beautiful website, managing their social media accounts and propelling their email marketing campaigns. Since then, their sales and brand value have increased dramatically. We continue to work with Ojay through new challenges that emerge and present them with new, forward-thinking solutions.

 

OjayShop

 

 

Michael Simonetti
Posted by:

Post Reads: 5.5K

Share this

Go on, see if you can challenge us on "Customising BigCommerce: Fashioning the Ojay E-Store" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

ISO Certified
Uber
Marshall White
Naturtint
Cronos Australia
Chia
Australian Physiotherapy Association
National Museum of Australia
The University Of Melbourne
Australian Organic Food CO
SunSense Digital Agency
CB Richard Ellis
TPP
NextTech
Rackspace
White Suede
Buy Aussie Now
Hairhouse Warehouse
WTFN
Heat Holders
Mamma Lucia
Brisbane Times
James Buyer Advocates
National Relay Services
Instant RockStar
Matchbox Homewares
Coles
Green St Juice CO
Novvi
ACTUATE IP
Catholic Insurance
Bank of Cyprus
Tribe
Think & Grow Rich Inc
Engine Swim
Positive Poster
Appstore
131 Pizza
OMS – Order Management System
Google
DUSA, Deakin University Student Association
Loan Market
The Royal Melbourne Hospital
Atlantic Group of Companies
Maxine
Adobe Professional
ABC
Moov Head Lice
21st Century Australia Party
Mecca Brands
Celebrate Health
Australian Anthill
Parker Lane
SwinBurne University of Technology
The Fortune Institute
Etihad Stadium
Bigcommerce
Switzer Media+Publishing
RMIT University
High Street Armadale
Paypal
Dial Before You Dig
Hanover
BlackMores
Amino Active
Castran Gilbert
Madman Entertainment
POSTER Magazine
CSquared Executive
Tassal
Rock Pool Group
Movember
Boston Consulting Group
Peter Mac
Schiavello
Jalna
Shell
Scrum.org
Fast.co
Aqium Gel
Associated Press
Melbourne Sports and Aquatic Centre – MSAC
The Age
Xavier
Ubertas Group
Dinosaur Designs
Liveoneday
iPrimus
Palace Cinemas
Smart Company
Plants
Ebay
Bulk Nutrients
Metricon
The Burger Cheese
Craft CMS
Beaumont
Tomorrow Stars Basketball
McArthur Skincare
Garmin
Arthur Galan
Macmillan Publishing
Toy World
Bondi Sands
Forbes
Ello
MAP
Microsoft Certified Azure Fundamentals
Acquia Certified Site Builder Drupal
Kay&Burton
Bostik
Passage To India
LBG Australia and New Zealand
Cleanfit
Oracle
CAN- Common Wealth Bank
Grow Your Business
Unsw Australia
Victorian Government
Royal Freemasons
VISSF
Arc One
Federation Square
DeeWhy Market
OJAY
GooglePlay
PranaOn
DepSkin.com
SMH – The Sydney Morning Herald
Eway
Tek Ocean
News
Magento Solution Specialist
QV Skincare
Sports Power
Carlton Football Club
Plan It Sync It
Toni&Guy
Watches of Switzerland
Windsorsmith
Australian Government
Grainshaker
Fresh Cheese Company
Focus On Furniture
Rydges
Melbourne Central
Crumpler
Melrose MCT
ADP Payroll
Jetstar
NMI Insurance
Elucent
AC/DC
Vendor Advocacy Australia
Wild Rhino Shoes
Melbourne Heart
Engineers Without Borders
Florsheim Shoes
Melrose Health
One Shift
Cell Therapies
MyAccount
The Canberra Times
GPT Group
Federation University Australia
Oakdale Meat Co
Magento
Grays Ecommerce
Sunday Creek
Passage Foods
Natralus Australia
Van Egmond Group
Street Kitchen
Ego Pharmaceuticals
Kadac
Bintani Australia
Telstra
Max’s
Viktoria & Woods
Fairfax Media
Drupal

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

More Testimonials
AndMine-Google-Partner-Signature