Ojay BigCommerce e-store

This article forms part of our ‘Customising BigCommerce’ case study series. We continually impress our clients who are looking to digitalise their sales platform by creating a custom BigCommerce e-store.

In this case study, we will look at how we helped our client, Ojay, create a fully customised website to reflect their brand.

A Bit About ‘Ojay’

Ojay is a well-known Australian fashion brand that has expanded into global markets to reach millions of customers since launching in 1976. Ojay exclusively uses high-quality, European fabrics and designs unique fashion styles.

Development and Customisation of BigCommerce E-Store

The e-store we created for Ojay was made on BigCommerce, which has ‘custom build’ options that cater to the client’s specific website requirements. Websites built on BigCommerce are functionally superior and achieve high engagement and conversion rates, helping to increase sales. Some key highlights of using BigCommerce and customisations we did for Ojay’s e-commerce website include:

  1. Design of a fully customised template.
  2. End-to-end mobile support.
  3. AdWords integration on the website.
  4. Fully responsive site.
  5. Advanced SEO tools
  6. Blog for content marketing.
  7. WYSIWYG template editor.

We fully harnessed the inherent features and functionalities provided by BigCommerce and customised the e-store to not only reflect the brand value but also to increase customer reach. By expanding their audience and engaging them through the improved website, Ojay have benefitted from greatly improved conversion rates.

Following the success of the website development, we went on to help Ojay with customised email marketing campaigns and social media efforts.

We have worked with Ojay to maximise their digital presence through designing a functional and beautiful website, managing their social media accounts and propelling their email marketing campaigns. Since then, their sales and brand value have increased dramatically. We continue to work with Ojay through new challenges that emerge and present them with new, forward-thinking solutions.





Go on, see if you can challenge us on "Customising BigCommerce: Fashioning the Ojay E-Store" - Part of our 157 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. - Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials

&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

We'd love to keep you in the know - please fill out the form below.

  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

Please select a platform below to share this post.