What is a Good-Sized Business Referral Group?

13 Dec. 2012 - - Total Reads 3,664

Although it is important to build up a database of contacts and to grow your business referral group, it is not necessarily the bigger the better when it comes to your referral group.

Briefly meeting someone and exchanging business cards, or connecting through online platforms such as LinkedIn, doesn’t really build trust, nor does it guarantee any real commitment to share business referrals.

A business referral group works best when the people in it make an effort to meet on a regular basis and to get to know each other and each other’s business. These are the crucial starting points for building up trust and ensuring that group members are committed to generating referrals and new business opportunities for each other.

3 Simple Steps for forming a Good Business Referral Group:

  1. Start or join a group with like-minded individuals whose businesses are relevant to yours and look to build mutually beneficial business relationships.
  2. Meet with the people in your group on a regular basis, get to know them and allow them to get to know you.
  3. Make an effort to generate business leads for the people in your group and this will encourage them to do the same.

With these steps in mind, the bigger the group, the more difficult it can actually become to give and receive good referrals. By forming a smaller group of people you know, trust and actually like, you can work together far better.

So having a large network is not necessarily the key to a successful business referral group and the focus should be on the quality of individuals over quantity.

Contact us for tips and advice on Business Referral Groups and Networks. 

Michael Simonetti
Posted by:

Post Reads: 3.7K

Share this

Go on, see if you can challenge us on "What is a Good-Sized Business Referral Group?" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Maxine
Engine Swim
Madman Entertainment
Bank of Cyprus
Oracle
Dinosaur Designs
Hanover
WTFN
Max
Natralus Australia
Forbes
Tony and Guy
Unsw Australia
Chia
Kay Burton
Drupal
AC/DC
Liveoneday
Canberra
Tek Ocean
Smart Company
vissf
ISO Certified
The Age
Microsoft-Certified-Azure-Fundamentals
POSTER Magazine
Amino Active
Brisbane Times
Matchbox
University of Melbourne
Bulk Nutrients
Telstra
Uber
Melrose MCT
Grays Ecommerce
Smh
The Burger Cheese
Loan Market
MyAccount
Vendor Advocacy Australia
Melbourne Heart
TPP
Movember
National Relay Services
Melrose Health
RMIT University
Shell
Hairhouse Warehouse
Digital Agency Panitsync
Grow Your Business
Magento Solution Specialist
Watches of Switzerland
Palace Cinemas
Viktoria + Woods
BlackMores
High Street Armadale
SunSense Digital Agency
White Suede
National Museum of Australia
abc
Ego Pharmaceuticals
Ebay
Novvi
Fed Square
Coles
Switzer
Fresh Cheese Company
Arc One
McArthur Skincare
James Buyer Advocates
Atlantic Group
Australia Goverment
Jetstar
Appstore
iPrimus
Aqium Gel
Metricon
Acquia Drupal Certification
GPT Group
LBG Australia and New Zealand
ADP Payroll
Australian Physiotherapy Association
Ubertas Group
One Shift
Macmillan
21st Century Education Agency
Instant RockStar
Fortune Institute
Magento
CBRE
Melbourne Central
Nmiinsurance
GooglePlay
Scrum
Professional
Dial Before You Dig
Anthill
tribe
OMS
CSquared Executive
Van Egmond Group
Marshall White
News
Etihad Stadium
Jalna
Moov Head Lice
Bigcommerce
Rackspace
Castran Gilbert
Focus On Furniture
CAN
Associated Press
Engineers Without Borders
Swin
MAP
131 Pizza
Fairfax Media
Ello
Green St Juice
Arthur Galan
Bondi Sands
Eway
BCG
Paypal
Cronos Australia
DepSkin.com
DeeWhy Market
TSB
Toy World
Rock Pool Group
OJAY
Google
Rydges
Royal Freemasons
Victorian Government
Mamma Lucia
Positive Poster
Dusa
Grow Rich
Schiavello
Sports Power
Parker Lane
Tassal
QV Skincare
MSAC
Elucent
Crumpler
Bintani

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature