What is a Good-Sized Business Referral Group?

13 Dec. 2012 - - Total Reads 4,332

Although it is important to build up a database of contacts and to grow your business referral group, it is not necessarily the bigger the better when it comes to your referral group.

Briefly meeting someone and exchanging business cards, or connecting through online platforms such as LinkedIn, doesn’t really build trust, nor does it guarantee any real commitment to share business referrals.

A business referral group works best when the people in it make an effort to meet on a regular basis and to get to know each other and each other’s business. These are the crucial starting points for building up trust and ensuring that group members are committed to generating referrals and new business opportunities for each other.

3 Simple Steps for forming a Good Business Referral Group:

  1. Start or join a group with like-minded individuals whose businesses are relevant to yours and look to build mutually beneficial business relationships.
  2. Meet with the people in your group on a regular basis, get to know them and allow them to get to know you.
  3. Make an effort to generate business leads for the people in your group and this will encourage them to do the same.

With these steps in mind, the bigger the group, the more difficult it can actually become to give and receive good referrals. By forming a smaller group of people you know, trust and actually like, you can work together far better.

So having a large network is not necessarily the key to a successful business referral group and the focus should be on the quality of individuals over quantity.

Contact us for tips and advice on Business Referral Groups and Networks. 

Michael Simonetti
Posted by:

Post Reads: 4.3K

Share this

Go on, see if you can challenge us on "What is a Good-Sized Business Referral Group?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Boston Consulting Group
Tek Ocean
Liveoneday
Oakdale Meat Co
SunSense Digital Agency
Chia
Aqium Gel
Crumpler
Bostik
CSquared Executive
Grow Your Business
Beaumont
Smart Company
Elucent
Bintani Australia
Fast.co
Celebrate Health
Coles
Australian Physiotherapy Association
Van Egmond Group
Brisbane Times
Royal Freemasons
Instant RockStar
iPrimus
OMS – Order Management System
ABC
MyAccount
21st Century Australia Party
Tribe
Rackspace
Metricon
RMIT University
Arthur Galan
James Buyer Advocates
POSTER Magazine
Marshall White
One Shift
Buy Aussie Now
Bulk Nutrients
News
Max’s
Oracle
LBG Australia and New Zealand
Moov Head Lice
Google
Cronos Australia
Engine Swim
OJAY
Green St Juice CO
Castran Gilbert
Amino Active
WTFN
Melrose Health
Switzer Media+Publishing
Tomorrow Stars Basketball
Telstra
High Street Armadale
NMI Insurance
Plan It Sync It
Acquia Certified Site Builder Drupal
Magento
Rock Pool Group
GPT Group
Schiavello
Naturtint
Hanover
Toy World
Palace Cinemas
Craft CMS
Australian Organic Food CO
Macmillan Publishing
Australian Anthill
National Museum of Australia
Kay&Burton
Magento Solution Specialist
Watches of Switzerland
Wild Rhino Shoes
Melbourne Central
Rydges
Melrose MCT
Madman Entertainment
Mamma Lucia
Loan Market
Jalna
DUSA, Deakin University Student Association
Ego Pharmaceuticals
SwinBurne University of Technology
Xavier
Ello
Ubertas Group
Passage Foods
Catholic Insurance
GooglePlay
McArthur Skincare
Eway
Bank of Cyprus
White Suede
Federation Square
DeeWhy Market
The Age
Shell
Fairfax Media
Adobe Professional
Scrum.org
ISO Certified
Novvi
Viktoria & Woods
Street Kitchen
Carlton Football Club
Drupal
The University Of Melbourne
Grainshaker
CAN- Common Wealth Bank
Unsw Australia
Federation University Australia
Engineers Without Borders
The Burger Cheese
Think & Grow Rich Inc
Melbourne Sports and Aquatic Centre – MSAC
VISSF
Parker Lane
Matchbox Homewares
Focus On Furniture
Toni&Guy
Tassal
Positive Poster
Uber
Forbes
Jetstar
Victorian Government
The Canberra Times
Kadac
DepSkin.com
Passage To India
Movember
Windsorsmith
Natralus Australia
Mecca Brands
Paypal
Etihad Stadium
The Fortune Institute
Melbourne Heart
TPP
Heat Holders
BlackMores
Australian Government
Vendor Advocacy Australia
Bondi Sands
Sports Power
Sunday Creek
QV Skincare
AC/DC
Dial Before You Dig
National Relay Services
Florsheim Shoes
Maxine
Associated Press
Appstore
Atlantic Group of Companies
131 Pizza
SMH – The Sydney Morning Herald
ADP Payroll
Arc One
Hairhouse Warehouse
Microsoft Certified Azure Fundamentals
Dinosaur Designs
Ebay
Fresh Cheese Company
Garmin
MAP
Bigcommerce
CB Richard Ellis
Grays Ecommerce

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

More Testimonials
AndMine-Google-Partner-Signature