What is a Good-Sized Business Referral Group?

13 Dec. 2012 - - Total Reads 4,975

Although it is important to build up a database of contacts and to grow your business referral group, it is not necessarily the bigger the better when it comes to your referral group.

Briefly meeting someone and exchanging business cards, or connecting through online platforms such as LinkedIn, doesn’t really build trust, nor does it guarantee any real commitment to share business referrals.

A business referral group works best when the people in it make an effort to meet on a regular basis and to get to know each other and each other’s business. These are the crucial starting points for building up trust and ensuring that group members are committed to generating referrals and new business opportunities for each other.

3 Simple Steps for forming a Good Business Referral Group:

  1. Start or join a group with like-minded individuals whose businesses are relevant to yours and look to build mutually beneficial business relationships.
  2. Meet with the people in your group on a regular basis, get to know them and allow them to get to know you.
  3. Make an effort to generate business leads for the people in your group and this will encourage them to do the same.

With these steps in mind, the bigger the group, the more difficult it can actually become to give and receive good referrals. By forming a smaller group of people you know, trust and actually like, you can work together far better.

So having a large network is not necessarily the key to a successful business referral group and the focus should be on the quality of individuals over quantity.

Contact us for tips and advice on Business Referral Groups and Networks. 

Michael Simonetti
Posted by:

Post Reads: 5K

Share this

Go on, see if you can challenge us on "What is a Good-Sized Business Referral Group?" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Boston Consulting Group
MyAccount
SwinBurne University of Technology
Castran Gilbert
VISSF
Naturtint
Aqium Gel
Drupal
Jalna
Hanover
Magento Solution Specialist
Paypal
Hairhouse Warehouse
Unsw Australia
Toy World
BlackMores
Tribe
SMH – The Sydney Morning Herald
Plants
Microsoft Certified Azure Fundamentals
Street Kitchen
Natralus Australia
OMS – Order Management System
Mamma Lucia
SunSense Digital Agency
Catholic Insurance
Bintani Australia
Van Egmond Group
Cell Therapies
Sports Power
Uber
ADP Payroll
POSTER Magazine
ACTUATE IP
Focus On Furniture
Liveoneday
Craft CMS
RMIT University
Fresh Cheese Company
Dinosaur Designs
Fairfax Media
Passage Foods
Coles
Elucent
Oakdale Meat Co
Max’s
CAN- Common Wealth Bank
Watches of Switzerland
Grays Ecommerce
TPP
High Street Armadale
Windsorsmith
Melbourne Heart
Acquia Certified Site Builder Drupal
Bostik
Jetstar
NextTech
Buy Aussie Now
21st Century Australia Party
Mark Alexander Design
Engine Swim
Smart Company
Vitura Health
Kadac
Ello
CSquared Executive
Fast.co
ISO Certified
National Museum of Australia
Instant RockStar
Atlantic Group of Companies
Melbourne Sports and Aquatic Centre – MSAC
Dial Before You Dig
Ego Pharmaceuticals
Metricon
Amino Active
GooglePlay
Ebay
James Buyer Advocates
Oracle
The Burger Cheese
MAP
Rydges
Victorian Government
Appstore
DUSA, Deakin University Student Association
131 Pizza
Moov Head Lice
Federation Square
Carlton Football Club
Schiavello
The Royal Melbourne Hospital
Rock Pool Group
Google
Peter Mac
Brisbane Times
Beaumont
DepSkin.com
Rackspace
Marshall White
Grainshaker
ABC
Australian Government
Matchbox Homewares
CB Richard Ellis
Sunday Creek
Crumpler
Wild Rhino Shoes
Kay&Burton
The University Of Melbourne
Forbes
Toni&Guy
The Canberra Times
Green St Juice CO
Scrum.org
Grow Your Business
French Tables
News
Adobe Professional
WTFN
iPrimus
Federation University Australia
Ubertas Group
Positive Poster
Madman Entertainment
DeeWhy Market
Novvi
White Suede
Australian Anthill
Arthur Galan
Engineers Without Borders
QV Skincare
PranaOn
Etihad Stadium
Florsheim Shoes
Vendor Advocacy Australia
Viktoria & Woods
Australian Physiotherapy Association
Eway
McArthur Skincare
Chia
Tomorrow Stars Basketball
Xavier
Bigcommerce
The Age
OJAY
Melrose Health
Celebrate Health
Plan It Sync It
Bank of Cyprus
The Fortune Institute
Passage To India
Loan Market
Melbourne Central
Garmin
GPT Group
AC/DC
Switzer Media+Publishing
LBG Australia and New Zealand
Australian Organic Food CO
Melrose MCT
Tassal
Magento
One Shift
Heat Holders
Bulk Nutrients
Cleanfit
Tek Ocean
Telstra
Royal Freemasons
NMI Insurance
Shell
Cronos Australia
Bondi Sands
Macmillan Publishing
Arc One
National Relay Services
Associated Press
Maxine
Palace Cinemas
Think & Grow Rich Inc
Movember
Mecca Brands
Parker Lane

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature
AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.