CBA’s Better Business Insights Report Will Change Your Business Forever

23 Dec. 2013 - - Total Reads 12,142

white hat seo

They say work smarter not harder, but people rarely give you the secrets to make that happen. Even when they do it is more hard work and learning which you are often left to figure out yourself. There is so much noise in marketing and staying ahead of the day-to-day it is often difficult to free up the time even when the next big thing is right in front of you. This is one of those things that won’t only make a huge difference, it takes very little time to benefit from.

Hands down, this is the most astonishing change for businesses we’ve seen since the launch of Google Analytics. The Commonwealth Bank have released a free tool called “Better Business Insights Report” for anyone using their merchant facilities, that is from card purchases online or in a traditional store, that can tell you more about your business and customers than you will believe at first glance…

For those of you who know us, especially those who work with us, know we are big on stats. From leads to conversion goals and providing real world insights to our clients, we are one of the leaders the space. &Mine clearly see CBA’s new merchant data as game changing. Imagine that you could know, at anytime, where your customers live, how old they are and if they’ve come back, one, two or many times? or if they have not been returning. CBA’s Better Business Insights Report (BBIR) does this and more.

We’ve been looking at Web Traffic and Social Data and providing insights to our clients for years. How to improve market share, where to advertise, what is really working (what isn’t). This new CBA customer data allows us to give so much better advice, it is the equivalent of spending tens of thousands on market research. Only it’s free and available anytime you want to log in.

I know what you may be thinking, more data is one thing, it all sounds positive but you’re busy and this seems like even more work and learning. Are the Better Business Insights worthwhile adding verses the other advice i’m yet to action for my business this year. If you are asking questions like these, this is where &Mine and CBA can help take full advantage of BBIR and translate insights into actions and positively effect the outcomes of your business.

The key with all ‘Big Data’ reports is not being overwhelmed or controlled by them. Rather picking out and developing the right intelligent indicators which paint a clearer picture of your business. With further insights we can tell you where you business has been and how it is tracking currently in the marketplace. Most importantly where the obvious low hanging fruit is to generate fast, responsive results as well as map out future growth in areas you haven’t properly explored as they haven’t been obvious priorities. Over the coming months and years, we will see Big Data impact more and more businesses. Those that get across it early will have easy wins across their business and begin to understand the importance of having reliable and effective insights improve their long term business goals. We are certainly pushing every client we have towards having well rounded, agile Big Data become cornerstones of their enterprises. Especially as most data sources are becoming more reliable, relevant and industry specific. We are even seeing digital data, like Facebook & Google’s analytics converging towards more traditional information like BBIRs.

The tip of the iceberg is in the images below starting with some of the Merchant Data from the Better Business Insights Report, followed by some of complimentary online data compiled by &Mine’s. Please note, reports below are cross client snapshots or demonstration data.

For more information sign up to our newsletter for case studies and seminars working closely with CBA, coming soon.

If you have or need merchant facilities contact the CBA merchant or business teams to find out more about their ground-breaking “Better Business Insights Report”.

Call us for a meet up with the team at &Mine for a coffee and we’ll show you how to turn data into insights and work smarter on your business.

CBA, Who and Where Are My Customers ?

Commonwealth Bank Better Business Insights Report

From CBA’s BBIR Sample report

&Mine, Who and Where Are My Customers ?


Website Visits

Revenue Website

Which of my customers are spending, which are leaving?

Funnels and Traffic Flow

Who are my new customers on Social Media ?

Michael Simonetti
Posted by:

Post Reads: 12.1K

Share this

Go on, see if you can challenge us on "CBA’s Better Business Insights Report Will Change Your Business Forever" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

National Museum of Australia
Passage Foods
Celebrate Health
Etihad Stadium
Magento Solution Specialist
The Burger Cheese
Parker Lane
Buy Aussie Now
Australian Anthill
Federation University Australia
CSquared Executive
Craft CMS
SwinBurne University of Technology
Matchbox Homewares
Focus On Furniture
Sports Power
Marshall White
Fresh Cheese Company
Carlton Football Club
Aqium Gel
Melrose Health
Toy World
Amino Active
Florsheim Shoes
Arc One
OMS – Order Management System
Oakdale Meat Co
Cronos Australia
Passage To India
CB Richard Ellis
Boston Consulting Group
Van Egmond Group
McArthur Skincare
Rock Pool Group
Vendor Advocacy Australia
Adobe Professional
Smart Company
Microsoft Certified Azure Fundamentals
Grays Ecommerce
Green St Juice CO
Bulk Nutrients
Federation Square
Melbourne Sports and Aquatic Centre – MSAC
ISO Certified
Ego Pharmaceuticals
Engineers Without Borders
Street Kitchen
Instant RockStar
Mamma Lucia
Royal Freemasons
Mecca Brands
Tek Ocean
The Age
Plan It Sync It
Australian Physiotherapy Association
RMIT University
Tomorrow Stars Basketball
QV Skincare
DUSA, Deakin University Student Association
Catholic Insurance
The Canberra Times
Associated Press
DeeWhy Market
Macmillan Publishing
Bondi Sands
Arthur Galan
LBG Australia and New Zealand
131 Pizza
Australian Organic Food CO
SunSense Digital Agency
National Relay Services
Melrose MCT
Wild Rhino Shoes
Melbourne Heart
GPT Group
21st Century Australia Party
Bank of Cyprus
Switzer Media+Publishing
Acquia Certified Site Builder Drupal
Unsw Australia
Loan Market
Peter Mac
Moov Head Lice
Madman Entertainment
Melbourne Central
The University Of Melbourne
Bintani Australia
Think & Grow Rich Inc
Fairfax Media
Cell Therapies
Atlantic Group of Companies
Watches of Switzerland
Ubertas Group
Australian Government
Viktoria & Woods
Engine Swim
Hairhouse Warehouse
Sunday Creek
Victorian Government
SMH – The Sydney Morning Herald
Dial Before You Dig
Positive Poster
CAN- Common Wealth Bank
Brisbane Times
James Buyer Advocates
Palace Cinemas
POSTER Magazine
One Shift
ADP Payroll
NMI Insurance
Natralus Australia
The Fortune Institute
Castran Gilbert
Dinosaur Designs
Heat Holders
White Suede
High Street Armadale
Grow Your Business


The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials