SolvEasy: Content to drive eCommerce

SolvEasy Antifungal Guide

Driving Sales With Quality Content

In the vast, clinical space that is the pharmaceutical and skin care industry, our client Ego Pharmaceuticals wanted to provide consumers with something more than an eCommerce site for one of their brands, SolvEasy. How can a company distinguish themselves from the many brands out there? It goes without saying, pharmaceutical companies tend to have a low level of trust amongst consumers (think used-car salesmen, real estate agents; you get the idea). Ego’s vision was to create an educational resource, which would help consumers navigate a fairly ‘un-sexy’ topic; fungal conditions, like Tinea and Jock Itch.

To bring the vision to life, we developed a separate website for SolvEasy’s Antifungal Guide. The purpose of the website is to be a valuable source of information on antifungal conditions, specifically for their treatment and prevention. It’s something that people may not want to ask about when they visit a pharmacy, so by providing this bank of information, consumers can privately and easily surf the myriad of quality, trusted information provided by Ego.

We designed the website so that it is easily identifiable as a branch of Ego Pharmaceuticals, yet maintains its distinguishing SolvEasy traits. We developed the site through WordPress, so the client could easily update content and make changes after the launch. It is aligned with the existing eCommerce store and products are linked throughout articles, so that consumers can simply continue on a path to purchase upon reviewing the information available.

SolvEasy eCommerce

Content Drives eCommerce

We’re ‘big picture’ thinkers, so following the design and launch of the Antifungal Guide, we formed an ongoing SEO strategy and digital advertising strategy to help drive both paid and organic traffic to the website. It’s a combination of all these elements that keep Ego’s digital ecosystem thriving.

The design and development for this site was all completed in house, just like all of our other services. If you’re looking to expand your digital presence and establish a website that brings an educational piece to your commercial product, get in touch with us.

Go on, see if you can challenge us on "SolvEasy: Content to drive eCommerce" - Part of our 154 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

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Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. - Illona Vak, C Squared Executive

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
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    Digital Agency in Sydney.
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    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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