Content Marketing & SEO Best Practice – Quick Guide

24 Jun. 2015 - - Total Reads 4,399

Content SEO

Plenty of our clients opt to do their own SEO writing and content marketing, we encourage this as there is no-one more passionate about your service or product than you!

An important note: We are heroes against Black and Grey Hat Optimisation, as these can provide short term wins, but also massive losses down the track. There is an enormous amount of content and best practice available from Google, as they want people doing SEO the right way…  SEO best practice is tapping into the White Hat Optimisation Google champion and reward.

This post is provided as a quick reference guide when producing SEO content marketing inline with an approved SEO keyword strategy. We strongly recommend this forms part of a wider keyword and content strategies as well as functionally programmed SEO, pre-built into your website by AndMine of course…

Ok – these recommendations are platform independent and fall under pure White Hat SEO Best Practice 

Please note: more detailed keyword and SEO strategies are recommended where feasible as well as detailed monitoring software and insight reporting, you cannot simply Google to see where your keywords land and that is enough of a picture when Google are constantly running multiple algorithms and improving them against Black and Grey hat strategies all the time  ; Please contact us at AndMine for more information.

Body Copy, Paragraph Text,

  1. Where possible, content should be short and to the point (300-400 words).
  2. Use non-technical language where practicable (with clarity and brevity).
  3. Use a primary SEO keyword in the first paragraph.
  4. Use other (secondary) SEO keywords throughout the page.
  5. One SEO keyword should only be written once per hundred words or so words (no less).
  6. Use SEO keyword synonyms to avoid keyword stuffing and making the content pleasant to read.
  7. Keep the content unique, interesting and streamlined. Plagiarising will lead to negative rankings.
  8. If you are new to SEO, don’t try and win the most competitive SEO Keywords in the space, tackle unique keywords others are not yet competitive on, sure they have less traffic, but you will also be more likely to win that traffic however small.

Page Titles, Headings and Sub-Headings

  1. Use sub-headings font sizes, bold text, italics, underlines and other formatting tools to provide important information that can queue the reader and search engines. These should be built into your backend by a technical SEO specialist.
  2. If possible develop a clear title hierarchy and use headings or font sizes matched to your SEO backend.
  3. SEO Titles should be of single keyword (short tail keyword) or keyword phrase (long tail keyword).
  4. If possible combine multiple SEO keywords (or the industry term ‘Long-Tail-Keywords’) into smarter titles. For example, ‘Canary Yellow Lace Dress by Adidas’ has 4 short and 1 long keyword all built into the single title.
  5. Expand your keyword ideas and SEO title using concepts from (this is a killer article too;)
    https://www.andmine.com/blog/how-to-title-a-blog-post-for-seo-wins/

Note: If you are using a specific CMS platform there are tons of good best practice plugins you can also use (free and paid) to further enhance your SEO knowledge and keep you on the training wheels to success.

Images and Video

  1. Where possible Name, Describe and add <Alt> text in a similar style to SEO Titles (above)
  2. Always re-name the file with keywords in a similar style to Titles (above).
  3. When describing the image or video on a third party platform eg. YouTube, always follow the Body Copy tips above.

Offsite Content

Follow the rules as above for offsite content (for sites or social networks that are not owned like Facebook, YouTube or someone else’s blog, website or feed). Always request or add a URL link back to your website if anyone is writing content about your product or services. Ensure that the Link (the clickable text) and URL is embedded with one of your SEO keywords where possible.

Finally, pace yourself, but post consistently, regularly and often in as many places you can online. Make sure you are being critical of the results you are getting in SEO, which means either tapping into a third party tool (which provide by far the best data level insights for SEO growth) or watching Google Analytics closely for traffic spikes to articles and posts you are winning on.

If you’d like more ideas on where to post, please contact us to discuss a top level or more detailed SEO Content Marketing Strategy.

Good Luck!

Michael Simonetti
Posted by:

Post Reads: 4.4K

Share this

Go on, see if you can challenge us on "Content Marketing & SEO Best Practice – Quick Guide" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Dinosaur Designs
Carlton Football Club
Bintani Australia
Acquia Certified Site Builder Drupal
Scrum.org
WTFN
Tribe
News
SMH – The Sydney Morning Herald
Amino Active
DepSkin.com
Moov Head Lice
Google
Forbes
Melbourne Heart
Engineers Without Borders
VISSF
White Suede
Kadac
Loan Market
Paypal
Catholic Insurance
Schiavello
Wild Rhino Shoes
Bostik
Garmin
Magento Solution Specialist
High Street Armadale
Oracle
ABC
Madman Entertainment
RMIT University
Etihad Stadium
Grays Ecommerce
Crumpler
Castran Gilbert
Tassal
Fairfax Media
Green St Juice CO
Telstra
Grow Your Business
Coles
Grainshaker
Hairhouse Warehouse
Microsoft Certified Azure Fundamentals
LBG Australia and New Zealand
Palace Cinemas
Cell Therapies
Peter Mac
The Burger Cheese
MAP
Bank of Cyprus
Buy Aussie Now
Toni&Guy
Cronos Australia
131 Pizza
NextTech
PranaOn
Kay&Burton
Ubertas Group
Bulk Nutrients
Smart Company
Metricon
Macmillan Publishing
James Buyer Advocates
Arc One
CB Richard Ellis
GooglePlay
Vendor Advocacy Australia
Eway
Australian Government
Bigcommerce
National Relay Services
Sports Power
OMS – Order Management System
Celebrate Health
Ebay
Street Kitchen
Naturtint
Rock Pool Group
Switzer Media+Publishing
Novvi
Van Egmond Group
Ego Pharmaceuticals
CSquared Executive
Cleanfit
Jetstar
Rackspace
Melrose MCT
Appstore
Positive Poster
GPT Group
Fresh Cheese Company
Focus On Furniture
NMI Insurance
DeeWhy Market
Heat Holders
Ello
SunSense Digital Agency
Passage To India
Uber
Viktoria & Woods
Engine Swim
The Fortune Institute
Australian Anthill
Brisbane Times
Tek Ocean
Sunday Creek
Beaumont
Florsheim Shoes
Matchbox Homewares
Bondi Sands
Fast.co
AC/DC
Instant RockStar
POSTER Magazine
TPP
Magento
The University Of Melbourne
Hanover
Chia
Parker Lane
Oakdale Meat Co
DUSA, Deakin University Student Association
CAN- Common Wealth Bank
Marshall White
The Canberra Times
Plan It Sync It
Xavier
Toy World
Liveoneday
BlackMores
Watches of Switzerland
Movember
Melrose Health
The Age
Plants
Atlantic Group of Companies
OJAY
SwinBurne University of Technology
Mecca Brands
Arthur Galan
Rydges
Mamma Lucia
QV Skincare
Australian Physiotherapy Association
Aqium Gel
Federation Square
National Museum of Australia
Drupal
Federation University Australia
ISO Certified
Craft CMS
Shell
Think & Grow Rich Inc
Tomorrow Stars Basketball
Jalna
Windsorsmith
Natralus Australia
Boston Consulting Group
Dial Before You Dig
Elucent
McArthur Skincare
21st Century Australia Party
ADP Payroll
One Shift
iPrimus
Australian Organic Food CO
Adobe Professional
Max’s
Melbourne Central
Maxine
MyAccount
Unsw Australia
Royal Freemasons
Associated Press
Victorian Government
Passage Foods
Melbourne Sports and Aquatic Centre – MSAC

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature