Plenty of our clients opt to do their own SEO writing and content marketing, we encourage this as there is no-one more passionate about your service or product than you!
An important note: We are heroes against Black and Grey Hat Optimisation, as these can provide short term wins, but also massive losses down the track. There is an enormous amount of content and best practice available from Google, as they want people doing SEO the right way… SEO best practice is tapping into the White Hat Optimisation Google champion and reward.
This post is provided as a quick reference guide when producing SEO content marketing inline with an approved SEO keyword strategy. We strongly recommend this forms part of a wider keyword and content strategies as well as functionally programmed SEO, pre-built into your website by AndMine of course…
Please note: more detailed keyword and SEO strategies are recommended where feasible as well as detailed monitoring software and insight reporting, you cannot simply Google to see where your keywords land and that is enough of a picture when Google are constantly running multiple algorithms and improving them against Black and Grey hat strategies all the time ; Please contact us at AndMine for more information.
Note: If you are using a specific CMS platform there are tons of good best practice plugins you can also use (free and paid) to further enhance your SEO knowledge and keep you on the training wheels to success.
Follow the rules as above for offsite content (for sites or social networks that are not owned like Facebook, YouTube or someone else’s blog, website or feed). Always request or add a URL link back to your website if anyone is writing content about your product or services. Ensure that the Link (the clickable text) and URL is embedded with one of your SEO keywords where possible.
Finally, pace yourself, but post consistently, regularly and often in as many places you can online. Make sure you are being critical of the results you are getting in SEO, which means either tapping into a third party tool (which provide by far the best data level insights for SEO growth) or watching Google Analytics closely for traffic spikes to articles and posts you are winning on.
If you’d like more ideas on where to post, please contact us to discuss a top level or more detailed SEO Content Marketing Strategy.
Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at SensisMore Testimonials