Content Marketing & SEO Best Practice – Quick Guide

24 Jun. 2015 - - Total Reads 4,563

Content SEO

Plenty of our clients opt to do their own SEO writing and content marketing, we encourage this as there is no-one more passionate about your service or product than you!

An important note: We are heroes against Black and Grey Hat Optimisation, as these can provide short term wins, but also massive losses down the track. There is an enormous amount of content and best practice available from Google, as they want people doing SEO the right way…  SEO best practice is tapping into the White Hat Optimisation Google champion and reward.

This post is provided as a quick reference guide when producing SEO content marketing inline with an approved SEO keyword strategy. We strongly recommend this forms part of a wider keyword and content strategies as well as functionally programmed SEO, pre-built into your website by AndMine of course…

Ok – these recommendations are platform independent and fall under pure White Hat SEO Best Practice 

Please note: more detailed keyword and SEO strategies are recommended where feasible as well as detailed monitoring software and insight reporting, you cannot simply Google to see where your keywords land and that is enough of a picture when Google are constantly running multiple algorithms and improving them against Black and Grey hat strategies all the time  ; Please contact us at AndMine for more information.

Body Copy, Paragraph Text,

  1. Where possible, content should be short and to the point (300-400 words).
  2. Use non-technical language where practicable (with clarity and brevity).
  3. Use a primary SEO keyword in the first paragraph.
  4. Use other (secondary) SEO keywords throughout the page.
  5. One SEO keyword should only be written once per hundred words or so words (no less).
  6. Use SEO keyword synonyms to avoid keyword stuffing and making the content pleasant to read.
  7. Keep the content unique, interesting and streamlined. Plagiarising will lead to negative rankings.
  8. If you are new to SEO, don’t try and win the most competitive SEO Keywords in the space, tackle unique keywords others are not yet competitive on, sure they have less traffic, but you will also be more likely to win that traffic however small.

Page Titles, Headings and Sub-Headings

  1. Use sub-headings font sizes, bold text, italics, underlines and other formatting tools to provide important information that can queue the reader and search engines. These should be built into your backend by a technical SEO specialist.
  2. If possible develop a clear title hierarchy and use headings or font sizes matched to your SEO backend.
  3. SEO Titles should be of single keyword (short tail keyword) or keyword phrase (long tail keyword).
  4. If possible combine multiple SEO keywords (or the industry term ‘Long-Tail-Keywords’) into smarter titles. For example, ‘Canary Yellow Lace Dress by Adidas’ has 4 short and 1 long keyword all built into the single title.
  5. Expand your keyword ideas and SEO title using concepts from (this is a killer article too;)
    https://www.andmine.com/blog/how-to-title-a-blog-post-for-seo-wins/

Note: If you are using a specific CMS platform there are tons of good best practice plugins you can also use (free and paid) to further enhance your SEO knowledge and keep you on the training wheels to success.

Images and Video

  1. Where possible Name, Describe and add <Alt> text in a similar style to SEO Titles (above)
  2. Always re-name the file with keywords in a similar style to Titles (above).
  3. When describing the image or video on a third party platform eg. YouTube, always follow the Body Copy tips above.

Offsite Content

Follow the rules as above for offsite content (for sites or social networks that are not owned like Facebook, YouTube or someone else’s blog, website or feed). Always request or add a URL link back to your website if anyone is writing content about your product or services. Ensure that the Link (the clickable text) and URL is embedded with one of your SEO keywords where possible.

Finally, pace yourself, but post consistently, regularly and often in as many places you can online. Make sure you are being critical of the results you are getting in SEO, which means either tapping into a third party tool (which provide by far the best data level insights for SEO growth) or watching Google Analytics closely for traffic spikes to articles and posts you are winning on.

If you’d like more ideas on where to post, please contact us to discuss a top level or more detailed SEO Content Marketing Strategy.

Good Luck!

Michael Simonetti
Posted by:

Post Reads: 4.6K

Share this

Go on, see if you can challenge us on "Content Marketing & SEO Best Practice – Quick Guide" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Garmin
Positive Poster
Ego Pharmaceuticals
Passage Foods
Engine Swim
Bigcommerce
Sunday Creek
Movember
Dinosaur Designs
Oakdale Meat Co
Craft CMS
Peter Mac
SunSense Digital Agency
Xavier
Mecca Brands
Chia
Adobe Professional
Arthur Galan
LBG Australia and New Zealand
OJAY
Focus On Furniture
Fresh Cheese Company
Rydges
Scrum.org
Liveoneday
CSquared Executive
Wild Rhino Shoes
Maxine
National Museum of Australia
NMI Insurance
Loan Market
Federation Square
Bulk Nutrients
Hanover
Vendor Advocacy Australia
Google
ISO Certified
Carlton Football Club
BlackMores
Plan It Sync It
The University Of Melbourne
Bondi Sands
MAP
Max’s
Melbourne Sports and Aquatic Centre – MSAC
Tribe
Rackspace
Acquia Certified Site Builder Drupal
Castran Gilbert
Ebay
Van Egmond Group
Green St Juice CO
Victorian Government
VISSF
DeeWhy Market
Passage To India
Ello
Shell
Fairfax Media
Novvi
131 Pizza
Crumpler
Arc One
QV Skincare
Magento Solution Specialist
Bostik
Fast.co
Melbourne Heart
Smart Company
Beaumont
DepSkin.com
Uber
Coles
POSTER Magazine
Forbes
McArthur Skincare
RMIT University
GooglePlay
Rock Pool Group
Parker Lane
Unsw Australia
Bank of Cyprus
Boston Consulting Group
Marshall White
The Age
Toy World
Tassal
Cronos Australia
Kay&Burton
Hairhouse Warehouse
Australian Physiotherapy Association
Drupal
SMH – The Sydney Morning Herald
The Burger Cheese
Engineers Without Borders
21st Century Australia Party
PranaOn
Natralus Australia
Melbourne Central
Atlantic Group of Companies
White Suede
Magento
James Buyer Advocates
Melrose MCT
Heat Holders
Toni&Guy
Mamma Lucia
SwinBurne University of Technology
OMS – Order Management System
Cell Therapies
Etihad Stadium
Switzer Media+Publishing
ABC
Catholic Insurance
Street Kitchen
Plants
Royal Freemasons
Eway
Viktoria & Woods
Grow Your Business
Telstra
iPrimus
Celebrate Health
The Canberra Times
Amino Active
Naturtint
Buy Aussie Now
DUSA, Deakin University Student Association
CAN- Common Wealth Bank
High Street Armadale
ADP Payroll
CB Richard Ellis
Florsheim Shoes
Appstore
Paypal
News
TPP
Jetstar
One Shift
Federation University Australia
Instant RockStar
Australian Anthill
Watches of Switzerland
National Relay Services
WTFN
Ubertas Group
Sports Power
Dial Before You Dig
Grays Ecommerce
Associated Press
Tomorrow Stars Basketball
Oracle
Microsoft Certified Azure Fundamentals
MyAccount
Madman Entertainment
Melrose Health
NextTech
The Fortune Institute
Tek Ocean
Palace Cinemas
Aqium Gel
Cleanfit
Moov Head Lice
Think & Grow Rich Inc
Grainshaker
Matchbox Homewares
Bintani Australia
Australian Government
Macmillan Publishing
Kadac
Jalna
Elucent
Metricon
The Royal Melbourne Hospital
Brisbane Times
Windsorsmith
AC/DC
Australian Organic Food CO
GPT Group
Schiavello

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature