Customising BigCommerce: From Olympic To Market Gold for Engine Swim

16 Feb. 2017 - - Total Reads 5,062

Customising BigCommerce for Engine Swim

This article forms part of our Customising BigCommerce case study series and looks at how we successfully launched Engine Swim‘s new e-Store on a custom BigCommerce platform.

Customising BigCommerce: Engine Swim Launch

&Mine recently collaborated with Engine Swim and BigCommerce to produce another solid rollout of the leading e-Store platform. &Mine is an enterprise partner of BigCommerce and it is one of our preferred platforms to build on.

Engine Swim is one of the global leaders in the swimwear manufacturing industry. The company was founded by dual Olympian Toby Haenen and headed by triple Olympic gold medallist Andrew Lauterstein. Engine Swim’s scientifically designed and meticulously engineered swim gear is used by swimming and surfing enthusiasts and professionals in Australasia and beyond, many of whom have gone on to win multiple global championships including the Olympics. Today, Swim Engine products represent authenticity and quality in pools and on beaches.

e-Store Development

When &Mine joined hands with Swim Engine, our task was clear: promote the brand to an even larger audience, increase brand value and ensure customer satisfaction on a new e-Store platform. The choice was obvious: BigCommerce.

The e-Store was developed by customising BigCommerce, part of the extensive SaaS partner network that &Mine runs. The platform is often recommended to clients due to its robust nature, simple back-end interface and out-of-the box customisations using the BigCommerce API. There are also hundreds of standard features available on Big Commerce, deployed using their new Stencil Template Interface to generate a classic e-Commerce look that reflects ‘brand uniqueness’.

With an improved Content Management System (CMS) and user-friendly navigation, the Swim Engine e-Store is rich in functionality. Today, it serves the ever growing number of customers and helps in increasing brand value.

Harnessing Best-Practice Digital Marketing on BigCommerce and Connected Platforms

The primary cause for the success of the Engine Swim’s e-Store rests in the proper and full utilisation of digital marketing techniques and tools integrated into BigCommerce. Following &Mine’s mantras for digital success, the e-Store is easily marketed, cost-efficiently with paid targeted advertising and uses social media to increase organic traffic. Niche marketing techniques and on-platform analysis help in funnelling properous resources and providing better conversion ratio per dollar spent over time. Moreover, Engine’s own viral marketing helped generate the buzz around the brand and its business. Our core philosophy is to use the BigCommerce platform for what it does best – sell product and deliver a Cost Per Acquisition (CPA) that provides a clear profit per unit sold.

Not only was the e-Store a huge success on launch, it continues to reap the benefits of a growing customer base. With improved digital pathways, the e-Store has garnered strong organic traffic results, reflected in the Google presence for both category and brand keywords. Our Engine Swim listing has quickly developed sub-links on page 1 of Google results.

Engine Swim Big commerce Google Page 1

The combination of a strategic platform choice in BigCommerce, a development backbone from our internal software teams, strategic marketing and analytical prowess has turned the Swim Engine e-Store into a benchmark launch. No business succeeds today without savvy digital strategy; Swim Engine is the latest in a string of launches at &Mine, showcasing and setting the standard on how to launch e-Commerce. 

customising bigcommerce

customising bigcommerce

Michael Simonetti
Posted by:

Post Reads: 5.1K

Share this

Go on, see if you can challenge us on "Customising BigCommerce: From Olympic To Market Gold for Engine Swim" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Watches of Switzerland
Plants
Kadac
Sports Power
Melbourne Heart
NMI Insurance
Novvi
Bostik
Heat Holders
Mamma Lucia
Bank of Cyprus
Aqium Gel
Grow Your Business
Peter Mac
Matchbox Homewares
CAN- Common Wealth Bank
CB Richard Ellis
Fast.co
Atlantic Group of Companies
Viktoria & Woods
Ubertas Group
Garmin
Craft CMS
The University Of Melbourne
Jetstar
Tribe
Federation Square
Paypal
Catholic Insurance
Melrose MCT
Vendor Advocacy Australia
DepSkin.com
Grainshaker
Acquia Certified Site Builder Drupal
Drupal
Associated Press
Melbourne Sports and Aquatic Centre – MSAC
Passage To India
iPrimus
Rock Pool Group
Arthur Galan
Scrum.org
Plan It Sync It
RMIT University
Parker Lane
Adobe Professional
Cleanfit
Switzer Media+Publishing
High Street Armadale
Naturtint
Unsw Australia
Tek Ocean
OJAY
Focus On Furniture
Oakdale Meat Co
Chia
The Fortune Institute
Carlton Football Club
TPP
Ego Pharmaceuticals
Elucent
Florsheim Shoes
Liveoneday
Appstore
Eway
The Royal Melbourne Hospital
Ello
Engineers Without Borders
OMS – Order Management System
Bigcommerce
Shell
QV Skincare
PranaOn
Australian Organic Food CO
McArthur Skincare
Think & Grow Rich Inc
Positive Poster
Dial Before You Dig
Buy Aussie Now
Xavier
Etihad Stadium
Fairfax Media
Natralus Australia
Macmillan Publishing
Rackspace
National Museum of Australia
James Buyer Advocates
Bondi Sands
ABC
Cell Therapies
Australian Anthill
Castran Gilbert
Beaumont
SMH – The Sydney Morning Herald
Loan Market
The Burger Cheese
Grays Ecommerce
Dinosaur Designs
Coles
Schiavello
Palace Cinemas
Telstra
Hanover
Passage Foods
Kay&Burton
21st Century Australia Party
Microsoft Certified Azure Fundamentals
GPT Group
Instant RockStar
Crumpler
Street Kitchen
Sunday Creek
Bulk Nutrients
BlackMores
POSTER Magazine
Moov Head Lice
VISSF
Movember
Australian Physiotherapy Association
MAP
Melbourne Central
Federation University Australia
Metricon
Arc One
WTFN
Rydges
Uber
Maxine
Tomorrow Stars Basketball
Tassal
Google
Van Egmond Group
ADP Payroll
Victorian Government
Max’s
Bintani Australia
Celebrate Health
CSquared Executive
Toy World
Brisbane Times
The Canberra Times
Fresh Cheese Company
131 Pizza
SunSense Digital Agency
Royal Freemasons
National Relay Services
One Shift
DeeWhy Market
Green St Juice CO
Magento
Windsorsmith
Madman Entertainment
Wild Rhino Shoes
Smart Company
News
DUSA, Deakin University Student Association
Cronos Australia
SwinBurne University of Technology
Marshall White
Melrose Health
Magento Solution Specialist
Boston Consulting Group
Hairhouse Warehouse
Jalna
NextTech
MyAccount
Oracle
White Suede
ISO Certified
Engine Swim
Mecca Brands
GooglePlay
Forbes
Amino Active
AC/DC
Toni&Guy
Australian Government
Ebay
LBG Australia and New Zealand
The Age

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature