Customising BigCommerce: From Olympic To Market Gold for Engine Swim

16 Feb. 2017 - - Total Reads 5,654

Customising BigCommerce for Engine Swim

This article forms part of our Customising BigCommerce case study series and looks at how we successfully launched Engine Swim‘s new e-Store on a custom BigCommerce platform.

Customising BigCommerce: Engine Swim Launch

&Mine recently collaborated with Engine Swim and BigCommerce to produce another solid rollout of the leading e-Store platform. &Mine is an enterprise partner of BigCommerce and it is one of our preferred platforms to build on.

Engine Swim is one of the global leaders in the swimwear manufacturing industry. The company was founded by dual Olympian Toby Haenen and headed by triple Olympic gold medallist Andrew Lauterstein. Engine Swim’s scientifically designed and meticulously engineered swim gear is used by swimming and surfing enthusiasts and professionals in Australasia and beyond, many of whom have gone on to win multiple global championships including the Olympics. Today, Swim Engine products represent authenticity and quality in pools and on beaches.

e-Store Development

When &Mine joined hands with Swim Engine, our task was clear: promote the brand to an even larger audience, increase brand value and ensure customer satisfaction on a new e-Store platform. The choice was obvious: BigCommerce.

The e-Store was developed by customising BigCommerce, part of the extensive SaaS partner network that &Mine runs. The platform is often recommended to clients due to its robust nature, simple back-end interface and out-of-the box customisations using the BigCommerce API. There are also hundreds of standard features available on Big Commerce, deployed using their new Stencil Template Interface to generate a classic e-Commerce look that reflects ‘brand uniqueness’.

With an improved Content Management System (CMS) and user-friendly navigation, the Swim Engine e-Store is rich in functionality. Today, it serves the ever growing number of customers and helps in increasing brand value.

Harnessing Best-Practice Digital Marketing on BigCommerce and Connected Platforms

The primary cause for the success of the Engine Swim’s e-Store rests in the proper and full utilisation of digital marketing techniques and tools integrated into BigCommerce. Following &Mine’s mantras for digital success, the e-Store is easily marketed, cost-efficiently with paid targeted advertising and uses social media to increase organic traffic. Niche marketing techniques and on-platform analysis help in funnelling properous resources and providing better conversion ratio per dollar spent over time. Moreover, Engine’s own viral marketing helped generate the buzz around the brand and its business. Our core philosophy is to use the BigCommerce platform for what it does best – sell product and deliver a Cost Per Acquisition (CPA) that provides a clear profit per unit sold.

Not only was the e-Store a huge success on launch, it continues to reap the benefits of a growing customer base. With improved digital pathways, the e-Store has garnered strong organic traffic results, reflected in the Google presence for both category and brand keywords. Our Engine Swim listing has quickly developed sub-links on page 1 of Google results.

Engine Swim Big commerce Google Page 1

The combination of a strategic platform choice in BigCommerce, a development backbone from our internal software teams, strategic marketing and analytical prowess has turned the Swim Engine e-Store into a benchmark launch. No business succeeds today without savvy digital strategy; Swim Engine is the latest in a string of launches at &Mine, showcasing and setting the standard on how to launch e-Commerce. 

customising bigcommerce

customising bigcommerce

Michael Simonetti
Posted by:

Post Reads: 5.7K

Share this

Go on, see if you can challenge us on "Customising BigCommerce: From Olympic To Market Gold for Engine Swim" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Castran Gilbert
French Tables
Scrum.org
Bondi Sands
Focus On Furniture
Novvi
Tek Ocean
Buy Aussie Now
TPP
Taylor Rose
Ello
Wild Rhino Shoes
The Fortune Institute
Florsheim Shoes
Bank of Cyprus
McArthur Skincare
Vendor Advocacy Australia
Elucent
Melbourne Heart
Australian Physiotherapy Association
Hairhouse Warehouse
Naturtint
Rock Pool Group
Adobe Professional
Sports Power
iPrimus
Ebay
Oracle
Drupal
Rydges
Mecca Brands
OJAY
OMS – Order Management System
DeeWhy Market
Craft CMS
BlackMores
King Wood Mallesons
Rackspace
Gilbert+Tobin
Macmillan Publishing
Xavier
ABC
Fresh Cheese Company
Appstore
Dial Before You Dig
Bigcommerce
Gadens
SwinBurne University of Technology
WTFN
NextTech
Vitura Health
Natralus Australia
LBG Australia and New Zealand
Ego Pharmaceuticals
Microsoft Certified Azure Fundamentals
Aqium Gel
Crumpler
Grainshaker
Cell Therapies
The Canberra Times
Boston Consulting Group
Unsw Australia
News
James Buyer Advocates
Australian Organic Food CO
MyAccount
Google
Federation University Australia
Magento Solution Specialist
Chia
One Shift
Heat Holders
Madman Entertainment
Tomorrow Stars Basketball
Beaumont
Loan Market
Tassal
CB Richard Ellis
Magento
131 Pizza
Forbes
Paypal
The University Of Melbourne
Thomson Geer
Banki Haddock Fiora
PranaOn
Federation Square
HGG 
Windsorsmith
Passage To India
Schiavello
Peter Mac
Victorian Government
Brisbane Times
CSquared Executive
Plan It Sync It
Bintani Australia
RMIT University
ADP Payroll
Bulk Nutrients
Toy World
Telstra
Ubertas Group
VISSF
Oakdale Meat Co
Melrose MCT
Passage Foods
Hanover
GPT Group
Inferflora
Shell
AC/DC
ISO Certified
Marshall White
GooglePlay
High Street Armadale
Herbert Smith Freehills
Moov Head Lice
Kay&Burton
Sunday Creek
Viktoria & Woods
Catholic Insurance
Melbourne Sports and Aquatic Centre – MSAC
Uber
Palace Cinemas
Acquia Certified Site Builder Drupal
The Royal Melbourne Hospital
Movember
Dinosaur Designs
Engineers Without Borders
Royal Freemasons
Carlton Football Club
ISO CERTIFIED 27001
Instant RockStar
The Age
Van Egmond Group
21st Century Australia Party
Jetstar
POSTER Magazine
MAP
CAN- Common Wealth Bank
Grays Ecommerce
Fast.co
Celebrate Health
Etihad Stadium
Australian Anthill
Metricon
Watches of Switzerland
Coles
Cleanfit
Toni&Guy
NGS Super
SMH – The Sydney Morning Herald
SunSense Digital Agency
DUSA, Deakin University Student Association
Think & Grow Rich Inc
QV Skincare
Associated Press
Atlantic Group of Companies
Cooper Mills
Arthur Galan
Garmin
Arc One
Fit My Car
Parker Lane
Matchbox Homewares
Macpherson Kelley
Street Kitchen
Mamma Lucia
Jalna
Maxine
Australian Government
Cronos Australia
Engine Swim
Fairfax Media
Tribe
ACTUATE IP
Smart Company
Switzer Media+Publishing
Liveoneday
National Museum of Australia
Grow Your Business
Melrose Health
Mark Alexander Design
National Relay Services
Kadac
NMI Insurance
Green St Juice CO
Melbourne Central
Plants
White Suede
Positive Poster
Max’s
DepSkin.com
Eway
Amino Active
Bostik
The Burger Cheese

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature