Customising BigCommerce: From Olympic To Market Gold for Engine Swim

16 Feb. 2017 - - Total Reads 3,201

Customising BigCommerce for Engine Swim

This article forms part of our Customising BigCommerce case study series and looks at how we successfully launched Engine Swim‘s new e-Store on a custom BigCommerce platform.

Customising BigCommerce: Engine Swim Launch

&Mine recently collaborated with Engine Swim and BigCommerce to produce another solid rollout of the leading e-Store platform. &Mine is an enterprise partner of BigCommerce and it is one of our preferred platforms to build on.

Engine Swim is one of the global leaders in the swimwear manufacturing industry. The company was founded by dual Olympian Toby Haenen and headed by triple Olympic gold medallist Andrew Lauterstein. Engine Swim’s scientifically designed and meticulously engineered swim gear is used by swimming and surfing enthusiasts and professionals in Australasia and beyond, many of whom have gone on to win multiple global championships including the Olympics. Today, Swim Engine products represent authenticity and quality in pools and on beaches.

e-Store Development

When &Mine joined hands with Swim Engine, our task was clear: promote the brand to an even larger audience, increase brand value and ensure customer satisfaction on a new e-Store platform. The choice was obvious: BigCommerce.

The e-Store was developed by customising BigCommerce, part of the extensive SaaS partner network that &Mine runs. The platform is often recommended to clients due to its robust nature, simple back-end interface and out-of-the box customisations using the BigCommerce API. There are also hundreds of standard features available on Big Commerce, deployed using their new Stencil Template Interface to generate a classic e-Commerce look that reflects ‘brand uniqueness’.

With an improved Content Management System (CMS) and user-friendly navigation, the Swim Engine e-Store is rich in functionality. Today, it serves the ever growing number of customers and helps in increasing brand value.

Harnessing Best-Practice Digital Marketing on BigCommerce and Connected Platforms

The primary cause for the success of the Engine Swim’s e-Store rests in the proper and full utilisation of digital marketing techniques and tools integrated into BigCommerce. Following &Mine’s mantras for digital success, the e-Store is easily marketed, cost-efficiently with paid targeted advertising and uses social media to increase organic traffic. Niche marketing techniques and on-platform analysis help in funnelling properous resources and providing better conversion ratio per dollar spent over time. Moreover, Engine’s own viral marketing helped generate the buzz around the brand and its business. Our core philosophy is to use the BigCommerce platform for what it does best – sell product and deliver a Cost Per Acquisition (CPA) that provides a clear profit per unit sold.

Not only was the e-Store a huge success on launch, it continues to reap the benefits of a growing customer base. With improved digital pathways, the e-Store has garnered strong organic traffic results, reflected in the Google presence for both category and brand keywords. Our Engine Swim listing has quickly developed sub-links on page 1 of Google results.

Engine Swim Big commerce Google Page 1

The combination of a strategic platform choice in BigCommerce, a development backbone from our internal software teams, strategic marketing and analytical prowess has turned the Swim Engine e-Store into a benchmark launch. No business succeeds today without savvy digital strategy; Swim Engine is the latest in a string of launches at &Mine, showcasing and setting the standard on how to launch e-Commerce. 

customising bigcommerce

 

customising bigcommerce

Michael Simonetti
Posted by:

Post Reads: 3.2K

Share this

Go on, see if you can challenge us on "Customising BigCommerce: From Olympic To Market Gold for Engine Swim" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Oracle
Cronos Australia
Bintani
Fed Square
RMIT University
Kay Burton
Marshall White
OMS
Ubertas Group
The Age
Magento Solution Specialist
Max
AC/DC
Melbourne Central
Vendor Advocacy Australia
Metricon
Rock Pool Group
CSquared Executive
Focus On Furniture
BlackMores
Bulk Nutrients
Fairfax Media
One Shift
Dusa
LBG Australia and New Zealand
OJAY
Anthill
Maxine
Dial Before You Dig
National Museum of Australia
Magento
Novvi
James Buyer Advocates
Appstore
Tony and Guy
MyAccount
Hanover
Ello
DepSkin.com
Ego Pharmaceuticals
White Suede
Rackspace
Nmiinsurance
McArthur Skincare
POSTER Magazine
Melrose Health
Engineers Without Borders
Dinosaur Designs
Digital Agency Panitsync
Van Egmond Group
Fresh Cheese Company
Grays Ecommerce
Ebay
Chia
Bondi Sands
BCG
TPP
Sports Power
Microsoft-Certified-Azure-Fundamentals
Uber
abc
TSB
tribe
News
Toy World
GooglePlay
CBRE
University of Melbourne
Green St Juice
DeeWhy Market
Bigcommerce
Tek Ocean
Rydges
Melbourne Heart
Arthur Galan
National Relay Services
Crumpler
Forbes
Associated Press
Drupal
Google
21st Century Education Agency
Scrum
Professional
Atlantic Group
Swin
Fortune Institute
Castran Gilbert
Loan Market
Switzer
High Street Armadale
Elucent
Aqium Gel
Grow Your Business
Arc One
Liveoneday
Jalna
MAP
Palace Cinemas
Watches of Switzerland
CAN
Amino Active
ADP Payroll
WTFN
Jetstar
131 Pizza
Telstra
QV Skincare
Shell
Unsw Australia
The Burger Cheese
Hairhouse Warehouse
Etihad Stadium
ISO Certified
Parker Lane
Smart Company
Australian Physiotherapy Association
Schiavello
Grow Rich
Brisbane Times
Tassal
Melrose MCT
Paypal
Mamma Lucia
Australia Goverment
Victorian Government
Movember
MSAC
Engine Swim
Instant RockStar
Canberra
iPrimus
SunSense Digital Agency
Natralus Australia
Coles
Viktoria + Woods
Matchbox
vissf
Royal Freemasons
Bank of Cyprus
Madman Entertainment
Smh
GPT Group
Positive Poster
Macmillan
Eway
Moov Head Lice
Acquia Drupal Certification

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature