Customising BigCommerce: From Olympic To Market Gold for Engine Swim

16 Feb. 2017 - - Total Reads 3,656

Customising BigCommerce for Engine Swim

This article forms part of our Customising BigCommerce case study series and looks at how we successfully launched Engine Swim‘s new e-Store on a custom BigCommerce platform.

Customising BigCommerce: Engine Swim Launch

&Mine recently collaborated with Engine Swim and BigCommerce to produce another solid rollout of the leading e-Store platform. &Mine is an enterprise partner of BigCommerce and it is one of our preferred platforms to build on.

Engine Swim is one of the global leaders in the swimwear manufacturing industry. The company was founded by dual Olympian Toby Haenen and headed by triple Olympic gold medallist Andrew Lauterstein. Engine Swim’s scientifically designed and meticulously engineered swim gear is used by swimming and surfing enthusiasts and professionals in Australasia and beyond, many of whom have gone on to win multiple global championships including the Olympics. Today, Swim Engine products represent authenticity and quality in pools and on beaches.

e-Store Development

When &Mine joined hands with Swim Engine, our task was clear: promote the brand to an even larger audience, increase brand value and ensure customer satisfaction on a new e-Store platform. The choice was obvious: BigCommerce.

The e-Store was developed by customising BigCommerce, part of the extensive SaaS partner network that &Mine runs. The platform is often recommended to clients due to its robust nature, simple back-end interface and out-of-the box customisations using the BigCommerce API. There are also hundreds of standard features available on Big Commerce, deployed using their new Stencil Template Interface to generate a classic e-Commerce look that reflects ‘brand uniqueness’.

With an improved Content Management System (CMS) and user-friendly navigation, the Swim Engine e-Store is rich in functionality. Today, it serves the ever growing number of customers and helps in increasing brand value.

Harnessing Best-Practice Digital Marketing on BigCommerce and Connected Platforms

The primary cause for the success of the Engine Swim’s e-Store rests in the proper and full utilisation of digital marketing techniques and tools integrated into BigCommerce. Following &Mine’s mantras for digital success, the e-Store is easily marketed, cost-efficiently with paid targeted advertising and uses social media to increase organic traffic. Niche marketing techniques and on-platform analysis help in funnelling properous resources and providing better conversion ratio per dollar spent over time. Moreover, Engine’s own viral marketing helped generate the buzz around the brand and its business. Our core philosophy is to use the BigCommerce platform for what it does best – sell product and deliver a Cost Per Acquisition (CPA) that provides a clear profit per unit sold.

Not only was the e-Store a huge success on launch, it continues to reap the benefits of a growing customer base. With improved digital pathways, the e-Store has garnered strong organic traffic results, reflected in the Google presence for both category and brand keywords. Our Engine Swim listing has quickly developed sub-links on page 1 of Google results.

Engine Swim Big commerce Google Page 1

The combination of a strategic platform choice in BigCommerce, a development backbone from our internal software teams, strategic marketing and analytical prowess has turned the Swim Engine e-Store into a benchmark launch. No business succeeds today without savvy digital strategy; Swim Engine is the latest in a string of launches at &Mine, showcasing and setting the standard on how to launch e-Commerce. 

customising bigcommerce

 

customising bigcommerce

Michael Simonetti
Posted by:

Post Reads: 3.7K

Share this

Go on, see if you can challenge us on "Customising BigCommerce: From Olympic To Market Gold for Engine Swim" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

University of Melbourne
Australia Goverment
Hairhouse Warehouse
Eway
BCG
Royal Freemasons
Tek Ocean
Tony and Guy
Hanover
Loan Market
The Age
21st Century Education Agency
Forbes
ISO Certified
Fairfax Media
POSTER Magazine
LBG Australia and New Zealand
Grow Rich
National Museum of Australia
Google
MyAccount
Heat Holders
Schiavello
Moov Head Lice
SunSense Digital Agency
CBRE
tribe
Toy World
Associated Press
Parker Lane
Bondi Sands
Drupal
QV Skincare
White Suede
Aqium Gel
GooglePlay
National Relay Services
High Street Armadale
Uber
Crumpler
GPT Group
Melrose MCT
MSAC
The Burger Cheese
Melbourne Heart
Coles
Acquia Drupal Certification
McArthur Skincare
DeeWhy Market
131 Pizza
Ebay
Xavier
Novvi
Ello
Chia
Microsoft-Certified-Azure-Fundamentals
Viktoria + Woods
street kitchen
Amino Active
Appstore
Focus On Furniture
Arc One
Positive Poster
Atlantic Group
Kay Burton
passage to india
Mamma Lucia
Victorian Government
Shell
Professional
Engineers Without Borders
Telstra
Smart Company
Cronos Australia
Dusa
Australian Physiotherapy Association
Australian organic foods
Garmin
One Shift
Liveoneday
Beaumont
Canberra
Federation
Fortune Institute
Sunday creek
Grays Ecommerce
Rackspace
Nmiinsurance
Scrum
James Buyer Advocates
Matchbox
Tassal
Grow Your Business
Oracle
Bank of Cyprus
Engine Swim
Digital Agency Panitsync
Sports Power
Bintani
Bigcommerce
vissf
News
Switzer
Oakdale
Macmillan
MAP
Rydges
Swin
DepSkin.com
Melbourne Central
Movember
Fresh Cheese Company
OMS
Rock Pool Group
Smh
Paypal
Metricon
Instant RockStar
Brisbane Times
WTFN
CAN
Anthill
Etihad Stadium
Castran Gilbert
Natralus Australia
Jalna
TSB
Vendor Advocacy Australia
Marshall White
Fed Square
Ego Pharmaceuticals
AC/DC
Ubertas Group
Magento Solution Specialist
Van Egmond Group
Maxine
Elucent
Jetstar
Magento
Windsorsmith
Melrose Health
TPP
BlackMores
Green St Juice
Florsheim
Unsw Australia
OJAY
Palace Cinemas
Watches of Switzerland
Madman Entertainment
abc
Max
CSquared Executive
Celebrate health
RMIT University
Bostik
Dial Before You Dig
Arthur Galan
Dinosaur Designs
Bulk Nutrients
iPrimus
ADP Payroll

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature