Mum – A Day in the Digital Life

Moms (or Mums) are now highly connected online in this Digital Life. We’ve been watching them closely since they became the fastest growing group on Facebook early last year. Now new stats highlight the intense use of Social Media Platforms including domination across Pinterest, their love of Blogging, Twitter and most importantly, the massive influence they have online to offline. Go Mum!


  1. Irvan Said :
    "I subscribed to your emalis because you create thought provoking content and this post is as always excellent. What has always been running through my mind each time I read stuff from you guys is: can all this be applied to simple content sites? I know on an ecomerce level what you write has depth but what about a simple site about goldfish? Is it possible to increase CTR? Thanks again for a great informative post."
    • Michael Said :
      "Hi Irvan, Of course, that is the point of digital algorithms, to connect us to content we are searching for. How relevant it is varies to how well the search engines connect us to this content, but more importantly, how well we construct it to match to people's needs. If it is well matched, you will know as bounce rate will be low."
  2. Martin Taylor Said :
    "Now that's what we call Super Mom :)"

Trusted by

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. - Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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