Digital Marketing Trends 2015 – Must Knows

23 Dec. 2014 - - Total Reads 7,589

Backlink

Digital marketing landscape is changing rapidly and you need someone who has hands on experience, keeps up with emerging trends and strikes the right chemistry with your business.

Did you know that Australia now ranks 3rd in digital ad spending? Among others, mobile advertising is big โ€“ so big that it outperforms both magazine and outdoor advertising sectors in Australia.

We look at some major digital trends, in no particular order, that you must know about to succeed in 2015 and beyond.

A)     Multi-Channel

Users are no longer attached to single device. They are on always on and always connected mode. We’ve all seen the shopper on their phone at grocery or in a retail store taking a photo of a product or looking another price up. A shopper may browse on mobile device one day and complete their purchase the next, say from an iPad at home (probably while watching TV). On the other hand, the purchase intent are driven by several factors, including online reviews and social media influence. Standard advertising that randomly targets through a single channel is no longer cost effective. Reaching consumers at different stages of their journey and providing multiple paths to purchase is the way to multiply your brand’s success. Get into session based tracking across Channels including Mobile, Desktop, Social and Traditional, as depending on single channel is out.

B)      Big Data

Data is expanding exponentially, with user generated content being at the heart of it all. Worldwide, close to 2 billion photos are uploaded each day. There are over 1500 points of data on the average online user gathered from platforms like Google Search, eCommerce Platforms and Social Media Activity. Luckily it is now easier to track and make sense of the data for business now than it was few years ago. We have better idea of platforms that users choose. Real-time automated tracking of your consumer communication is now in-built into core platforms and third party tools for greater depth. For millennials and future generations, personalisation over privacy is looking like the trend, supported entirely by big-data strategy; your job as a service or product provider is to leverage data and build trust into the pre-purchase communications.

C)      SEM + SEO + Social 

The 3 S’s. Search is no longer about 10 blue results on a page. Social is no longer about posting updates. As search (and social) engines get more intelligent, there are increasingly more results now than traditional / organic SEO results. There are paid ads, knowledge graphs, local search, product results, social signals and much more as Google (and others) keep improving their algorithms to become more human. As multiple factors affect a userโ€™s query, it becomes complex yet essential to provide relevancy to your customers and make your brand(s) stand out in Search. A combination of well tested SEM and SEO for ROI is the only way to ensure your keeping up with the latest in advertising. This is complicated further by the content marketing mix, now effectively SEO (organic search traffic) combined with a smart social strategy, they work hand in hand. This is not like traditional channels evolving like Radio, Print and TV where a simple cost meant a simple reach and you can pay later to get involved without missing too much. The ability to track every click to a conversion means you now need to have a good to excellent understanding of conversion optimisation inside your business, or you won’t keep up with the competitiveness of new digital marketing.

D)     Mobile

Mobile strategy is a necessity for business of all sizes. Mobile and tablet are taking over desktop traffic for every industry. On mobile devices, games and social media get most user time and engagement, followed closely by first lands on your website which are increasingly from mobile devices. Apps are booming with more and more users preferring mobile apps to mobile web. While the barrier to apps is downloading them, location awareness and personalisation provides big advantages, not to mention the trust once users are integrated into them. The trick with a mobile app is not to be swept up in the fluffy excitement of the space, and know whether you need a mobile app or just stick to mobile web. Either way you don’t have to look but across the room to see someone on a mobile device, pretty much in every setting. So if you don’t have a strong mobile strategy, once again you’ll be falling well behind the competition, but worse, your not meeting you clients and customers expectations. Scary Mobile Fact, Worldwide, Kim Kardasian’s app is generating over 800k per day in in-app purchases (IAP) where you can buy things like virtual photoshoots and handbags to show off (its a brave new world our kids will grow up in)… Clash of Clans – generates over $2.5 Million dollars a day… Unbelievable… see the table below for the US based iOS data alone (not worldwide and not Android / Google Play)… check out more regions from http://thinkgaming.com/app-sales-data/

Top 10 – Daily Revenue from iOS Games USA, IAP and New Users

via http://thinkgaming.com/app-sales-data/

Screen Shot 2014-12-23 at 11.08.27 am

Michael Simonetti
Posted by:

Post Reads: 7.6K

Share this

Go on, see if you can challenge us on "Digital Marketing Trends 2015 – Must Knows" - Part of our 169 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

MAP
Swin
Bintani
street kitchen
Uber
Fresh Cheese Company
Beaumont
Jalna
Palace Cinemas
Movember
Elucent
Arthur Galan
Van Egmond Group
Novvi
Liveoneday
Smh
GooglePlay
Anthill
Ello
Melbourne Heart
Windsorsmith
High Street Armadale
Vendor Advocacy Australia
Dinosaur Designs
Instant RockStar
Digital Agency Panitsync
Eway
Arc One
Melrose Health
Forbes
Paypal
tribe
Switzer
Victorian Government
Macmillan
Moov Head Lice
Tony and Guy
Unsw Australia
Chia
Telstra
Bostik
Bondi Sands
Federation
Appstore
Fairfax Media
Kay Burton
Associated Press
James Buyer Advocates
Viktoria + Woods
GPT Group
National Relay Services
Rydges
LBG Australia and New Zealand
Rackspace
Shell
Florsheim
Ebay
News
abc
Parker Lane
Natralus Australia
CAN
Madman Entertainment
Fortune Institute
University of Melbourne
Grays Ecommerce
Smart Company
Dusa
Grow Your Business
CSquared Executive
Matchbox
Fed Square
Positive Poster
Mamma Lucia
Melrose MCT
Melbourne Central
Engineers Without Borders
Brisbane Times
Watches of Switzerland
SunSense Digital Agency
Amino Active
Canberra
Drupal
WTFN
Microsoft-Certified-Azure-Fundamentals
Xavier
Magento Solution Specialist
Bulk Nutrients
Magento
National Museum of Australia
The Burger Cheese
Schiavello
POSTER Magazine
Cronos Australia
Castran Gilbert
Etihad Stadium
Coles
Garmin
Scrum
CBRE
Dial Before You Dig
131 Pizza
Tassal
BCG
Rock Pool Group
RMIT University
The Age
Australia Goverment
AC/DC
iPrimus
Australian Physiotherapy Association
Engine Swim
Bigcommerce
Green St Juice
Max
Acquia Drupal Certification
Hanover
Bank of Cyprus
QV Skincare
Australian organic foods
Atlantic Group
MyAccount
OJAY
OMS
Maxine
Oracle
Grow Rich
Hairhouse Warehouse
Focus On Furniture
Marshall White
Celebrate health
vissf
ISO Certified
One Shift
Oakdale
Ubertas Group
Tek Ocean
21st Century Education Agency
Toy World
Crumpler
Metricon
BlackMores
Ego Pharmaceuticals
McArthur Skincare
TSB
Sunday creek
DeeWhy Market
Loan Market
Heat Holders
MSAC
Google
Sports Power
White Suede
Aqium Gel
Nmiinsurance
TPP
Jetstar
Professional
passage to india
DepSkin.com
ADP Payroll
Royal Freemasons

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature