Digital Marketing Trends 2015 – Must Knows

23 Dec. 2014 - - Total Reads 8,814


Digital marketing landscape is changing rapidly and you need someone who has hands on experience, keeps up with emerging trends and strikes the right chemistry with your business.

Did you know that Australia now ranks 3rd in digital ad spending? Among others, mobile advertising is big – so big that it outperforms both magazine and outdoor advertising sectors in Australia.

We look at some major digital trends, in no particular order, that you must know about to succeed in 2015 and beyond.

A)     Multi-Channel

Users are no longer attached to single device. They are on always on and always connected mode. We’ve all seen the shopper on their phone at grocery or in a retail store taking a photo of a product or looking another price up. A shopper may browse on mobile device one day and complete their purchase the next, say from an iPad at home (probably while watching TV). On the other hand, the purchase intent are driven by several factors, including online reviews and social media influence. Standard advertising that randomly targets through a single channel is no longer cost effective. Reaching consumers at different stages of their journey and providing multiple paths to purchase is the way to multiply your brand’s success. Get into session based tracking across Channels including Mobile, Desktop, Social and Traditional, as depending on single channel is out.

B)      Big Data

Data is expanding exponentially, with user generated content being at the heart of it all. Worldwide, close to 2 billion photos are uploaded each day. There are over 1500 points of data on the average online user gathered from platforms like Google Search, eCommerce Platforms and Social Media Activity. Luckily it is now easier to track and make sense of the data for business now than it was few years ago. We have better idea of platforms that users choose. Real-time automated tracking of your consumer communication is now in-built into core platforms and third party tools for greater depth. For millennials and future generations, personalisation over privacy is looking like the trend, supported entirely by big-data strategy; your job as a service or product provider is to leverage data and build trust into the pre-purchase communications.

C)      SEM + SEO + Social 

The 3 S’s. Search is no longer about 10 blue results on a page. Social is no longer about posting updates. As search (and social) engines get more intelligent, there are increasingly more results now than traditional / organic SEO results. There are paid ads, knowledge graphs, local search, product results, social signals and much more as Google (and others) keep improving their algorithms to become more human. As multiple factors affect a user’s query, it becomes complex yet essential to provide relevancy to your customers and make your brand(s) stand out in Search. A combination of well tested SEM and SEO for ROI is the only way to ensure your keeping up with the latest in advertising. This is complicated further by the content marketing mix, now effectively SEO (organic search traffic) combined with a smart social strategy, they work hand in hand. This is not like traditional channels evolving like Radio, Print and TV where a simple cost meant a simple reach and you can pay later to get involved without missing too much. The ability to track every click to a conversion means you now need to have a good to excellent understanding of conversion optimisation inside your business, or you won’t keep up with the competitiveness of new digital marketing.

D)     Mobile

Mobile strategy is a necessity for business of all sizes. Mobile and tablet are taking over desktop traffic for every industry. On mobile devices, games and social media get most user time and engagement, followed closely by first lands on your website which are increasingly from mobile devices. Apps are booming with more and more users preferring mobile apps to mobile web. While the barrier to apps is downloading them, location awareness and personalisation provides big advantages, not to mention the trust once users are integrated into them. The trick with a mobile app is not to be swept up in the fluffy excitement of the space, and know whether you need a mobile app or just stick to mobile web. Either way you don’t have to look but across the room to see someone on a mobile device, pretty much in every setting. So if you don’t have a strong mobile strategy, once again you’ll be falling well behind the competition, but worse, your not meeting you clients and customers expectations. Scary Mobile Fact, Worldwide, Kim Kardasian’s app is generating over 800k per day in in-app purchases (IAP) where you can buy things like virtual photoshoots and handbags to show off (its a brave new world our kids will grow up in)… Clash of Clans – generates over $2.5 Million dollars a day… Unbelievable… see the table below for the US based iOS data alone (not worldwide and not Android / Google Play)… check out more regions from

Top 10 – Daily Revenue from iOS Games USA, IAP and New Users


Screen Shot 2014-12-23 at 11.08.27 am

Michael Simonetti
Posted by:

Post Reads: 8.8K

Share this

Go on, see if you can challenge us on "Digital Marketing Trends 2015 – Must Knows" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

SwinBurne University of Technology
Arthur Galan
DeeWhy Market
SMH – The Sydney Morning Herald
NMI Insurance
Melrose Health
SunSense Digital Agency
Madman Entertainment
The Burger Cheese
Mark Alexander Design
The Canberra Times
Boston Consulting Group
Tomorrow Stars Basketball
Cronos Australia
Australian Anthill
Loan Market
Think & Grow Rich Inc
Vitura Health
GPT Group
Buy Aussie Now
Melbourne Sports and Aquatic Centre – MSAC
Van Egmond Group
Atlantic Group of Companies
Viktoria & Woods
National Relay Services
Tek Ocean
RMIT University
James Buyer Advocates
Ego Pharmaceuticals
Bulk Nutrients
Catholic Insurance
Bintani Australia
Green St Juice CO
High Street Armadale
Wild Rhino Shoes
Focus On Furniture
OMS – Order Management System
Hairhouse Warehouse
ISO Certified
CB Richard Ellis
Aqium Gel
Melbourne Heart
Celebrate Health
Dinosaur Designs
LBG Australia and New Zealand
Brisbane Times
Grow Your Business
Heat Holders
Sports Power
Royal Freemasons
Mecca Brands
Mamma Lucia
DUSA, Deakin University Student Association
Engineers Without Borders
Australian Government
Plan It Sync It
Peter Mac
Federation University Australia
ADP Payroll
Cell Therapies
Amino Active
Passage Foods
POSTER Magazine
131 Pizza
Microsoft Certified Azure Fundamentals
Instant RockStar
Bondi Sands
Australian Physiotherapy Association
Toy World
The University Of Melbourne
Arc One
Palace Cinemas
21st Century Australia Party
Street Kitchen
QV Skincare
White Suede
Natralus Australia
Carlton Football Club
Acquia Certified Site Builder Drupal
Fresh Cheese Company
The Royal Melbourne Hospital
Watches of Switzerland
Florsheim Shoes
Craft CMS
CAN- Common Wealth Bank
Melrose MCT
McArthur Skincare
The Fortune Institute
Australian Organic Food CO
Fairfax Media
National Museum of Australia
Bank of Cyprus
Matchbox Homewares
Switzer Media+Publishing
Associated Press
Marshall White
Parker Lane
Dial Before You Dig
Passage To India
Etihad Stadium
Oakdale Meat Co
Unsw Australia
Adobe Professional
Melbourne Central
Smart Company
Victorian Government
Positive Poster
Vendor Advocacy Australia
CSquared Executive
French Tables
Ubertas Group
Castran Gilbert
Engine Swim
Grays Ecommerce
One Shift
Magento Solution Specialist
The Age
Moov Head Lice
Rock Pool Group
Federation Square
Sunday Creek
Macmillan Publishing


The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.