eCommerce and Website Optimisation – dFence ePOD – Case Study

24 Jul. 2019 - - Total Reads 2,331

Epod Dfence Website design

Dfence is a Melbourne based startup that focuses on safety. Their main product Dfence Epod is a home safety pod that contains residential emergency supplies. The team behind Dfence had a common goal: to help save lives through innovation. If there is an emergency and you have an Epod in your home, you are no longer a helpless victim.

With the Epod kit you can take action to save your own life and your loved ones.

The challenge the client brought to us was to showcase their product, the EPod kit, which happened to be enclosed inside a case. Although the pod is designed with aesthetics, portability and functionality in mind, it was hard for the customers to fully understand the product. The &Mine‘s team put our heads together and decided to create a moving 3D image of the Epod kit.

The 3D image allows the user to click on the case and see what was inside. Once opened, users can click on each individual item and the information about the product pops up. With the intuitive 3D design, users can easily see and interact with the items inside the Epod box. This feature simplifies the purchase journey for users.

 

We simplified the check out process to make an enjoyable and easy website experience which contributed to the conversion rate optimisation.

Our approach aligns with a digital inventory system. We configured a system where product stock is synchronised with orders. With this client the customised eCommerce website was different from many other eCommerce platforms, in this case we are selling a single product. Conversion rate optimisation was achieved through a custom functionality affiliate program that also helped drive data and results. We also improved the functionality around discount deal in terms of volume discount. Once we optimised the website, we then set up Google Merchant to enable Google Shopping Ads.

In this case study we improved their online user experience as well as the back end structure and strategy.

 

eCommerce and Website Optimisation – dFence ePOD – Case Study is only a part of digital. Nothing online sits in a silo anymore. To avoid costly mistakes AndMine’s gives direct and honest answers before we quote. Our in house team delivers all our digital agency services with speed and quality. Basically, If it is digital, we do it. Go on, test us.

Sara Pardo
Posted by:

Post Reads: 2.3K

Share this

Go on, see if you can challenge us on "eCommerce and Website Optimisation – dFence ePOD – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Appstore
Chia
Heat Holders
Max
Bintani
Matchbox
Google
ISO Certified
Sunday creek
Florsheim
WTFN
Uber
catholic insurance
Bondi Sands
21st Century Education Agency
Cronos Australia
Drupal
Focus On Furniture
Nmiinsurance
Scrum
Toy World
POSTER Magazine
Shell
Australian organic foods
Grainshaker
Canberra
Royal Freemasons
Bulk Nutrients
James Buyer Advocates
Australian Physiotherapy Association
abc
Celebrate health
iPrimus
Melbourne Heart
Watches of Switzerland
Acquia Drupal Certification
GPT Group
Parker Lane
Garmin
OMS
Wild Rhino Shoes
Windsorsmith
Crumpler
Fairfax Media
Positive Poster
ADP Payroll
GooglePlay
Melrose Health
RMIT University
Tassal
Ubertas Group
Grow Rich
CBRE
Oakdale
OJAY
Switzer
Rydges
Anthill
Forbes
Rock Pool Group
Melbourne Central
Jalna
MSAC
White Suede
Associated Press
Mamma Lucia
QV Skincare
Eway
Coles
Moov Head Lice
Castran Gilbert
News
National Relay Services
MAP
Oracle
Novvi
Paypal
Digital Agency Panitsync
Brisbane Times
Swin
The Burger Cheese
TSB
High Street Armadale
Loan Market
One Shift
vissf
Ego Pharmaceuticals
Hairhouse Warehouse
MyAccount
University of Melbourne
Engine Swim
Maxine
Hanover
Kay Burton
Beaumont
DeeWhy Market
Sports Power
Smh
Marshall White
Dial Before You Dig
Fortune Institute
Ello
Grow Your Business
Amino Active
street kitchen
Victorian Government
Aqium Gel
SunSense Digital Agency
Atlantic Group
Tek Ocean
Rackspace
Movember
Fed Square
Palace Cinemas
Xavier
Federation
Magento
Dusa
Grays Ecommerce
Australia Goverment
Fresh Cheese Company
BlackMores
Bank of Cyprus
Bostik
McArthur Skincare
Arthur Galan
Smart Company
The Age
BCG
131 Pizza
Telstra
Engineers Without Borders
Jetstar
Etihad Stadium
Vendor Advocacy Australia
Green St Juice
DepSkin.com
AC/DC
Microsoft-Certified-Azure-Fundamentals
passage to india
Magento Solution Specialist
Van Egmond Group
TPP
Schiavello
tribe
Madman Entertainment
LBG Australia and New Zealand
Metricon
Liveoneday
Natralus Australia
Macmillan
Dinosaur Designs
CSquared Executive
Arc One
Unsw Australia
Bigcommerce
Melrose MCT
Instant RockStar
National Museum of Australia
Viktoria + Woods
Elucent
Tony and Guy
CAN
Ebay
Mecca cosmetics
Professional

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

More Testimonials
AndMine-Google-Partner-Signature