eCommerce and Website Optimisation – dFence ePOD – Case Study

24 Jul. 2019 - - Total Reads 1,832

Epod Dfence Website design

Dfence is a Melbourne based startup that focuses on safety. Their main product Dfence Epod is a home safety pod that contains residential emergency supplies. The team behind Dfence had a common goal: to help save lives through innovation. If there is an emergency and you have an Epod in your home, you are no longer a helpless victim.

With the Epod kit you can take action to save your own life and your loved ones.

The challenge the client brought to us was to showcase their product, the EPod kit, which happened to be enclosed inside a case. Although the pod is designed with aesthetics, portability and functionality in mind, it was hard for the customers to fully understand the product. The &Mine‘s team put our heads together and decided to create a moving 3D image of the Epod kit.

The 3D image allows the user to click on the case and see what was inside. Once opened, users can click on each individual item and the information about the product pops up. With the intuitive 3D design, users can easily see and interact with the items inside the Epod box. This feature simplifies the purchase journey for users.

 

We simplified the check out process to make an enjoyable and easy website experience which contributed to the conversion rate optimisation.

Our approach aligns with a digital inventory system. We configured a system where product stock is synchronised with orders. With this client the customised eCommerce website was different from many other eCommerce platforms, in this case we are selling a single product. Conversion rate optimisation was achieved through a custom functionality affiliate program that also helped drive data and results. We also improved the functionality around discount deal in terms of volume discount. Once we optimised the website, we then set up Google Merchant to enable Google Shopping Ads.

In this case study we improved their online user experience as well as the back end structure and strategy.

 

eCommerce and Website Optimisation – dFence ePOD – Case Study is only a part of digital. Nothing online sits in a silo anymore. To avoid costly mistakes AndMine’s gives direct and honest answers before we quote. Our in house team delivers all our digital agency services with speed and quality. Basically, If it is digital, we do it. Go on, test us.

Sara Pardo
Posted by:

Post Reads: 1.8K

Share this

Go on, see if you can challenge us on "eCommerce and Website Optimisation – dFence ePOD – Case Study" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

131 Pizza
Viktoria + Woods
Dinosaur Designs
BlackMores
White Suede
Paypal
Dusa
Shell
James Buyer Advocates
abc
LBG Australia and New Zealand
Tek Ocean
TPP
Toy World
Scrum
GooglePlay
Madman Entertainment
Switzer
Kay Burton
Bank of Cyprus
GPT Group
Hanover
Vendor Advocacy Australia
Hairhouse Warehouse
Focus On Furniture
Macmillan
vissf
Jalna
Acquia Drupal Certification
SunSense Digital Agency
Smh
Cronos Australia
Crumpler
The Age
Fortune Institute
Movember
Ebay
Arthur Galan
Melrose MCT
Van Egmond Group
National Museum of Australia
University of Melbourne
Australian Physiotherapy Association
Digital Agency Panitsync
Natralus Australia
Drupal
Telstra
Rackspace
Green St Juice
Engineers Without Borders
Grow Rich
Watches of Switzerland
The Burger Cheese
Ubertas Group
OMS
Engine Swim
Anthill
Melrose Health
MSAC
Instant RockStar
Magento Solution Specialist
AC/DC
Uber
Aqium Gel
Forbes
Dial Before You Dig
Australia Goverment
Loan Market
Brisbane Times
BCG
Liveoneday
Positive Poster
Grays Ecommerce
Bigcommerce
Elucent
Palace Cinemas
Marshall White
POSTER Magazine
Ego Pharmaceuticals
Windsorsmith
Bulk Nutrients
One Shift
ISO Certified
Google
Ello
Fed Square
Castran Gilbert
Maxine
Fresh Cheese Company
Coles
McArthur Skincare
ADP Payroll
Atlantic Group
Appstore
iPrimus
Tassal
Jetstar
Arc One
Eway
Melbourne Heart
Professional
Matchbox
Victorian Government
Max
Rydges
National Relay Services
CBRE
High Street Armadale
DeeWhy Market
Canberra
Etihad Stadium
Florsheim
tribe
Oracle
TSB
RMIT University
MAP
WTFN
21st Century Education Agency
OJAY
Microsoft-Certified-Azure-Fundamentals
Sports Power
Royal Freemasons
News
CAN
Parker Lane
Amino Active
Bondi Sands
Smart Company
DepSkin.com
Magento
Moov Head Lice
Schiavello
Mamma Lucia
Unsw Australia
Tony and Guy
Chia
QV Skincare
Nmiinsurance
Rock Pool Group
Metricon
Grow Your Business
MyAccount
Swin
Associated Press
Melbourne Central
CSquared Executive
Bintani
Novvi
Fairfax Media

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature