eCommerce and Website Optimisation – dFence ePOD – Case Study

24 Jul. 2019 - - Total Reads 1,519

Epod Dfence Website design

Dfence is a Melbourne based startup that focuses on safety. Their main product Dfence Epod is a home safety pod that contains residential emergency supplies. The team behind Dfence had a common goal: to help save lives through innovation. If there is an emergency and you have an Epod in your home, you are no longer a helpless victim.

With the Epod kit you can take action to save your own life and your loved ones.

The challenge the client brought to us was to showcase their product, the EPod kit, which happened to be enclosed inside a case. Although the pod is designed with aesthetics, portability and functionality in mind, it was hard for the customers to fully understand the product. The &Mine‘s team put our heads together and decided to create a moving 3D image of the Epod kit.

The 3D image allows the user to click on the case and see what was inside. Once opened, users can click on each individual item and the information about the product pops up. With the intuitive 3D design, users can easily see and interact with the items inside the Epod box. This feature simplifies the purchase journey for users.

 

We simplified the check out process to make an enjoyable and easy website experience which contributed to the conversion rate optimisation.

Our approach aligns with a digital inventory system. We configured a system where product stock is synchronised with orders. With this client the customised eCommerce website was different from many other eCommerce platforms, in this case we are selling a single product. Conversion rate optimisation was achieved through a custom functionality affiliate program that also helped drive data and results. We also improved the functionality around discount deal in terms of volume discount. Once we optimised the website, we then set up Google Merchant to enable Google Shopping Ads.

In this case study we improved their online user experience as well as the back end structure and strategy.

 

eCommerce and Website Optimisation – dFence ePOD – Case Study is only a part of digital. Nothing online sits in a silo anymore. To avoid costly mistakes AndMine’s gives direct and honest answers before we quote. Our in house team delivers all our digital agency services with speed and quality. Basically, If it is digital, we do it. Go on, test us.

Sara Pardo
Posted by:

Post Reads: 1.5K

Share this

Go on, see if you can challenge us on "eCommerce and Website Optimisation – dFence ePOD – Case Study" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Kay Burton
Ebay
White Suede
tribe
Professional
CAN
Dinosaur Designs
OMS
Arc One
Grow Rich
CBRE
Movember
OJAY
Elucent
Fortune Institute
Etihad Stadium
GooglePlay
Ubertas Group
One Shift
Focus On Furniture
Matchbox
Sports Power
University of Melbourne
Ello
Vendor Advocacy Australia
Smh
Maxine
Arthur Galan
RMIT University
The Age
Rydges
Toy World
Nmiinsurance
ISO Certified
MSAC
Grow Your Business
Australia Goverment
iPrimus
Coles
Instant RockStar
News
GPT Group
Castran Gilbert
Unsw Australia
Eway
BlackMores
Shell
Fed Square
vissf
McArthur Skincare
Acquia Drupal Certification
DeeWhy Market
Engineers Without Borders
Rackspace
National Relay Services
Watches of Switzerland
Ego Pharmaceuticals
POSTER Magazine
MAP
Amino Active
Aqium Gel
21st Century Education Agency
Melrose Health
Canberra
Melbourne Heart
Natralus Australia
Jalna
Parker Lane
SunSense Digital Agency
The Burger Cheese
Magento
Positive Poster
Hanover
Bank of Cyprus
Switzer
Scrum
National Museum of Australia
Dial Before You Dig
Jetstar
TPP
WTFN
CSquared Executive
Smart Company
Viktoria + Woods
Fresh Cheese Company
ADP Payroll
Swin
Oracle
Bintani
Crumpler
Macmillan
Google
Brisbane Times
Atlantic Group
Tek Ocean
Cronos Australia
QV Skincare
Victorian Government
Bigcommerce
Bulk Nutrients
High Street Armadale
abc
Marshall White
Melrose MCT
Tony and Guy
Forbes
Anthill
Max
Novvi
Schiavello
James Buyer Advocates
Engine Swim
Melbourne Central
Associated Press
Telstra
Moov Head Lice
Paypal
LBG Australia and New Zealand
Liveoneday
Green St Juice
Drupal
Grays Ecommerce
Loan Market
Bondi Sands
Microsoft-Certified-Azure-Fundamentals
Uber
Fairfax Media
MyAccount
Palace Cinemas
Appstore
DepSkin.com
Tassal
Mamma Lucia
Rock Pool Group
Australian Physiotherapy Association
AC/DC
Hairhouse Warehouse
Royal Freemasons
Magento Solution Specialist
Chia
Metricon
Madman Entertainment
BCG
TSB
Van Egmond Group
131 Pizza
Dusa
Digital Agency Panitsync

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials
AndMine-Google-Partner-Signature