Get The Expert – The Goldilocks Test

21 Jul. 2017 - - Total Reads 5,221

The Goldilocks Test

Looking for the right fit agency or service provider ? Had a bad experience with an agency (or team member) who’s caused a massive mess and didn’t deliver ?

The Goldilocks Test is here to help ;

It separates the try-hards from the TRUE experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here. There are also many good resources online for reducing cognitive bias and purchasing biases we recommend, especially in the fast paced digital landscape. (links below);

So back to Goldilocks – Don’t think that the Powerpoiubt your holding isn’t designed, framed to make the agency look brilliant and just distract you from measuring more important factors, like will it deliver the commercial outcome in the long term?… We all have bosses, clients, boards, share holders or the public measuring our success. In short, to avoid being suckered, don’t leave your door open for Goldilocks to waltz in and leave a mess.

Align and work with people who will make you look brilliant – if they are referring to themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.

The Goldilocks Test :

  1. Try the porridge – The proof is in the Pudding!
    The outcomes and results should be based on real outcomes actual sales or results, not fluffy power-points, not buzzwords, not followers. If this ‘expert’ is not guaranteeing quantifiable positive shift in actual real-world outcomes, measured awareness or social change, then you may be talking to a Goldilocks and you’re being misled, hypnotised to the wrong “results” – chase them out!  – As an example, if you’re working on digital targets – try &Mine’s Analytics Aggregator. It will ensure you quantifiably measure and compare success across all digital platforms.
  2. Test the chairs – Which ones are working ?
    Don’t just sit in one, you will need a set of digital tools and platforms all working together seamlessly. Know the ecosystem of digital success. If your ‘expert’ is not talking about the many other aspects of digital and talking oppouruntities across the  entire landscape (or at least providing hard data on why to avoid a pathway or platform), they may have focused you on the chair they sell, not the one you need. The right experts consider what YOU need, not what they sell. We will pass on a project if the solutions we offer don’t fit the clients success.
  3. Check the beds – are they asleep on the job ?
    After discovery sessions and setup, answers should be swift! If they come slowly then either the ‘experts’ are actually still learning or they’re asleep on the job! You should receive answers backed by reason, logic and accurate data and FAST!

Most importantly, take responsibility, don’t just pay for it. This is the tough one; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a larger project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords. Ask more questions, dig deeper and find people you trust in digital, that have delivered consistently for you before. They may not be experts on the project you’re working on, but they will have insights or can vet recommendations before you spend years and a small fortune on messy outcomes.

When in doubt, always ask these three questions:

  • How can the agency ensure the goals of the project will be delivered ?
  • Do we have the right goals for this project ? (or are we being showed the ones the agency want ?)
  • During the project, am I able to get precise answers quickly ?

If you want to go wider than digital – as mentioned above helping reduce bias is easy once you’re thinking about it, but for a good start wikipedia has an excellent top level list here.

Finally, there is a firm reality to success – if you’re not capable of hearing it or challenging it before you start spending $$$, then reality will come knocking for you at some point, and yes – your business and your job is at stake! Don’t leave your house or project unattended for too long – get back in there, look around, ask questions and reassure yourself everything is on-track.

If you don’t have clear confident answers to these questions above, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after !

Michael Simonetti
Posted by:

Post Reads: 5.2K

Share this

Go on, see if you can challenge us on "Get The Expert – The Goldilocks Test" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Appstore
Arc One
Kadac
Natralus Australia
The Burger Cheese
Plan It Sync It
Microsoft Certified Azure Fundamentals
Australian Organic Food CO
Think & Grow Rich Inc
James Buyer Advocates
Atlantic Group of Companies
Australian Anthill
CSquared Executive
DeeWhy Market
Fresh Cheese Company
Marshall White
Hanover
Passage To India
Ego Pharmaceuticals
SunSense Digital Agency
Garmin
MAP
Kay&Burton
OJAY
GPT Group
Uber
Liveoneday
Grainshaker
Cronos Australia
Maximising First Impressions With Design – Oakdale Meat
VISSF
Shell
Mamma Lucia
Dinosaur Designs
Positive Poster
Telstra
Rydges
Peter Mac
Palace Cinemas
High Street Armadale
Vendor Advocacy Australia
Adobe Professional
131 Pizza
Drupal
Oracle
Engineers Without Borders
Bulk Nutrients
SwinBurne University of Technology
Heat Holders
Aqium Gel
One Shift
MyAccount
Tek Ocean
Dial Before You Dig
Buy Aussie Now
Florsheim Shoes
Melrose Health
Beaumont
Max’s
Instant RockStar
Castran Gilbert
Crumpler
Loan Market
ADP Payroll
Forbes
Toy World
Maxine
Magento
The Canberra Times
White Suede
Naturtint
Bostik
Moov Head Lice
Chia
Sports Power
Boston Consulting Group
AC/DC
Hairhouse Warehouse
Bondi Sands
Melbourne Central
LBG Australia and New Zealand
Xavier
Australian Physiotherapy Association
RMIT University
Novvi
Acquia Certified Site Builder Drupal
The Age
Jalna
The Fortune Institute
Metricon
Engine Swim
BlackMores
POSTER Magazine
WTFN
Windsorsmith
Mecca Brands
Fairfax Media
Tassal
Grays Ecommerce
Eway
Bigcommerce
Cell Therapies
Matchbox Homewares
Melbourne Heart
SMH – The Sydney Morning Herald
Macmillan Publishing
The University Of Melbourne
Fast.co
Etihad Stadium
Bank of Cyprus
21st Century Australia Party
Victorian Government
Jetstar
Brisbane Times
CAN- Common Wealth Bank
Rock Pool Group
Elucent
Movember
Wild Rhino Shoes
Ello
Focus On Furniture
Switzer Media+Publishing
Arthur Galan
DepSkin.com
CB Richard Ellis
Magento Solution Specialist
Ebay
OMS – Order Management System
Viktoria & Woods
Tribe
TPP
Oakdale Meat Co
Tomorrow Stars Basketball
Catholic Insurance
Schiavello
News
iPrimus
Carlton Football Club
National Museum of Australia
QV Skincare
Royal Freemasons
Craft CMS
McArthur Skincare
Sunday Creek
Australian Government
Google
Coles
Street Kitchen
Parker Lane
NMI Insurance
Scrum.org
Rackspace
Amino Active
GooglePlay
Bintani Australia
Van Egmond Group
Madman Entertainment
ABC
Passage Foods
Unsw Australia
Celebrate Health
Federation Square
Ubertas Group
Smart Company
Grow Your Business
Associated Press
ISO Certified
DUSA, Deakin University Student Association
Toni&Guy
Paypal
Green St Juice CO
Melrose MCT
Melbourne Sports and Aquatic Centre – MSAC
Federation University Australia
National Relay Services
Watches of Switzerland

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature