21 Jul. 2017 - Michael Simonetti - Total Reads 6,196
Looking for the right fit agency or service provider ? Had a bad experience with an agency (or team member) who’s caused a massive mess and didn’t deliver ?
The Goldilocks Test is here to help ;
It separates the try-hards from the TRUE experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here. There are also many good resources online for reducing cognitive bias and purchasing biases we recommend, especially in the fast paced digital landscape. (links below);
So back to Goldilocks – Don’t think that the Powerpoiubt your holding isn’t designed, framed to make the agency look brilliant and just distract you from measuring more important factors, like will it deliver the commercial outcome in the long term?… We all have bosses, clients, boards, share holders or the public measuring our success. In short, to avoid being suckered, don’t leave your door open for Goldilocks to waltz in and leave a mess.
Align and work with people who will make you look brilliant – if they are referring to themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.
Most importantly, take responsibility, don’t just pay for it. This is the tough one; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a larger project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords. Ask more questions, dig deeper and find people you trust in digital, that have delivered consistently for you before. They may not be experts on the project you’re working on, but they will have insights or can vet recommendations before you spend years and a small fortune on messy outcomes.
When in doubt, always ask these three questions:
If you want to go wider than digital – as mentioned above helping reduce bias is easy once you’re thinking about it, but for a good start wikipedia has an excellent top level list here.
Finally, there is a firm reality to success – if you’re not capable of hearing it or challenging it before you start spending $$$, then reality will come knocking for you at some point, and yes – your business and your job is at stake! Don’t leave your house or project unattended for too long – get back in there, look around, ask questions and reassure yourself everything is on-track.
If you don’t have clear confident answers to these questions above, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after !
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