Get The Expert – The Goldilocks Test

21 Jul. 2017 - - Total Reads 6,498

The Goldilocks Test

Looking for the right fit agency or service provider ? Had a bad experience with an agency (or team member) who’s caused a massive mess and didn’t deliver ?

The Goldilocks Test is here to help ;

It separates the try-hards from the TRUE experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here. There are also many good resources online for reducing cognitive bias and purchasing biases we recommend, especially in the fast paced digital landscape. (links below);

So back to Goldilocks – Don’t think that the Powerpoiubt your holding isn’t designed, framed to make the agency look brilliant and just distract you from measuring more important factors, like will it deliver the commercial outcome in the long term?… We all have bosses, clients, boards, share holders or the public measuring our success. In short, to avoid being suckered, don’t leave your door open for Goldilocks to waltz in and leave a mess.

Align and work with people who will make you look brilliant – if they are referring to themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.

The Goldilocks Test :

  1. Try the porridge – The proof is in the Pudding!
    The outcomes and results should be based on real outcomes actual sales or results, not fluffy power-points, not buzzwords, not followers. If this ‘expert’ is not guaranteeing quantifiable positive shift in actual real-world outcomes, measured awareness or social change, then you may be talking to a Goldilocks and you’re being misled, hypnotised to the wrong “results” – chase them out!  – As an example, if you’re working on digital targets – try &Mine’s Analytics Aggregator. It will ensure you quantifiably measure and compare success across all digital platforms.
  2. Test the chairs – Which ones are working ?
    Don’t just sit in one, you will need a set of digital tools and platforms all working together seamlessly. Know the ecosystem of digital success. If your ‘expert’ is not talking about the many other aspects of digital and talking oppouruntities across the  entire landscape (or at least providing hard data on why to avoid a pathway or platform), they may have focused you on the chair they sell, not the one you need. The right experts consider what YOU need, not what they sell. We will pass on a project if the solutions we offer don’t fit the clients success.
  3. Check the beds – are they asleep on the job ?
    After discovery sessions and setup, answers should be swift! If they come slowly then either the ‘experts’ are actually still learning or they’re asleep on the job! You should receive answers backed by reason, logic and accurate data and FAST!

Most importantly, take responsibility, don’t just pay for it. This is the tough one; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a larger project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords. Ask more questions, dig deeper and find people you trust in digital, that have delivered consistently for you before. They may not be experts on the project you’re working on, but they will have insights or can vet recommendations before you spend years and a small fortune on messy outcomes.

When in doubt, always ask these three questions:

  • How can the agency ensure the goals of the project will be delivered ?
  • Do we have the right goals for this project ? (or are we being showed the ones the agency want ?)
  • During the project, am I able to get precise answers quickly ?

If you want to go wider than digital – as mentioned above helping reduce bias is easy once you’re thinking about it, but for a good start wikipedia has an excellent top level list here.

Finally, there is a firm reality to success – if you’re not capable of hearing it or challenging it before you start spending $$$, then reality will come knocking for you at some point, and yes – your business and your job is at stake! Don’t leave your house or project unattended for too long – get back in there, look around, ask questions and reassure yourself everything is on-track.

If you don’t have clear confident answers to these questions above, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after !

Michael Simonetti
Posted by:

Post Reads: 6.5K

Share this

Go on, see if you can challenge us on "Get The Expert – The Goldilocks Test" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

OMS – Order Management System
TPP
Buy Aussie Now
Watches of Switzerland
Inferflora
Grainshaker
Peter Mac
Craft CMS
Australian Anthill
Parker Lane
Mark Alexander Design
Associated Press
Magento Solution Specialist
PranaOn
Marshall White
Xavier
Australian Government
Sunday Creek
Microsoft Certified Azure Fundamentals
Tribe
Tassal
Toni&Guy
SMH – The Sydney Morning Herald
Novvi
Matchbox Homewares
Federation University Australia
Fast.co
GooglePlay
Positive Poster
Toy World
Drupal
Crumpler
Eway
Celebrate Health
Fairfax Media
Ello
Australian Physiotherapy Association
The University Of Melbourne
Smart Company
Paypal
Wild Rhino Shoes
Etihad Stadium
DepSkin.com
Naturtint
Rydges
SunSense Digital Agency
Oracle
Vendor Advocacy Australia
VISSF
Magento
Van Egmond Group
Melrose Health
Carlton Football Club
Cleanfit
Melbourne Central
Ubertas Group
Ego Pharmaceuticals
Jetstar
Dial Before You Dig
ADP Payroll
Passage Foods
Loan Market
Ebay
Elucent
Fresh Cheese Company
Acquia Certified Site Builder Drupal
Atlantic Group of Companies
Unsw Australia
Cronos Australia
White Suede
Forbes
Melbourne Heart
Federation Square
Hairhouse Warehouse
Vitura Health
CSquared Executive
Taylor Rose
Kay&Burton
Jalna
POSTER Magazine
Macmillan Publishing
Moov Head Lice
McArthur Skincare
LBG Australia and New Zealand
Tomorrow Stars Basketball
Fit My Car
Bondi Sands
QV Skincare
Mamma Lucia
Dinosaur Designs
The Canberra Times
One Shift
RMIT University
Herbert Smith Freehills
CB Richard Ellis
Thomson Geer
HGG 
Appstore
Sports Power
Hanover
Focus On Furniture
NextTech
ACTUATE IP
Scrum.org
Adobe Professional
131 Pizza
Bostik
Palace Cinemas
The Burger Cheese
Grays Ecommerce
Brisbane Times
WTFN
Windsorsmith
Cell Therapies
Plan It Sync It
Bank of Cyprus
Max’s
MAP
The Age
Castran Gilbert
Engineers Without Borders
GPT Group
High Street Armadale
CAN- Common Wealth Bank
SwinBurne University of Technology
DeeWhy Market
National Relay Services
Green St Juice CO
Melrose MCT
Liveoneday
Bulk Nutrients
Viktoria & Woods
Madman Entertainment
OJAY
Royal Freemasons
Rock Pool Group
Mecca Brands
Telstra
Shell
Heat Holders
NGS Super
iPrimus
NMI Insurance
Google
Schiavello
Oakdale Meat Co
The Royal Melbourne Hospital
Arthur Galan
21st Century Australia Party
Natralus Australia
Bintani Australia
Chia
ISO CERTIFIED 27001
Uber
Australian Organic Food CO
Tek Ocean
Gilbert+Tobin
Macpherson Kelley
Boston Consulting Group
Beaumont
Florsheim Shoes
Coles
Aqium Gel
Garmin
Maxine
DUSA, Deakin University Student Association
Gadens
Grow Your Business
ABC
James Buyer Advocates
Street Kitchen
Instant RockStar
AC/DC
Arc One
French Tables
Metricon
Cooper Mills
The Fortune Institute
ISO Certified
Rackspace
Movember
Catholic Insurance
Plants
Bigcommerce
BlackMores
MyAccount
Switzer Media+Publishing
Passage To India
Victorian Government
News
Think & Grow Rich Inc
Engine Swim
National Museum of Australia
King Wood Mallesons
Banki Haddock Fiora
Kadac
Melbourne Sports and Aquatic Centre – MSAC
Amino Active

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature