Facebook Graph Search – How it can Benefit your Business

27 Mar. 2013 - - Total Reads 8,521

SEO and SEM Optimisation

Metacrawler, Yahoo and Exite were some of the hot topics among software engineer students like me at the University of Melbourne, back when Google was treated as a misspelt newbie. Who knew this startup would grow to be a search giant? Google’s idea to interconnect the emerging web succeeded, and it remains successful to this day.

Why am I bringing up Google? It is essential to talk about a once-startup endeavour and search engine, to deliver home my arguments on using the recently unveiled, friend-based Facebook Graph Search. Facebook Graph Search is the newest search engine of our digital age and has the potential to modify the existing search fabric and online business.

Why do we need Facebook Graph Search when we have Google?

Google provides the same general information to every user for a specific query but Facebook Graph Search provides user-specific personal information to its users for that same search query. Simply put, Google search results for a given query are the same for all users, but Facebook Graph Search’s results for a given query will be different for every user depending on the level of personalisation by the user.

Given Facebook’s one billion plus users, the possibility of receiving answers to questions such as “What movies have my friends seen?” and “What music do my colleagues like” from Facebook is greater than that of Google. Given its huge base of user-personalised data, no existing search engine can deliver answers to such personal queries.

If Facebook correctly rolls out the FGS by equipping it with various search variants and enables it to intuitively learn from user behaviour – which I’m sure it will – it will be too irresistible not to try. After all, everyone loves to find out more about people in their lives.

Where does business fit in?

Like all social media channels, Facebook is all about people and relationships and, therefore, business. Companies spend billions of dollars in the search industry every year to rank higher on search engine page results. And FGS is the all-new social search engine, with attractive promises. It’s time you braced your business for the next big search engine opportunity: Social Search Optimisation.

How do you optimise a Facebook search?

Actual details of Facebook Graph Search are yet to come. But on the basis of the information Facebook has rolled out so far, here are five tips to enhance your business for Facebook’s search engine:

1. Get on Facebook to better understand how it works. Open a personal page and start building relationship with people you know and people you would like to share your interests with.

2. Be professional. Start a business page that reflects the philosophy of your business. Post inspiring stories that cater to the interest of your business and followers.

3. Be responsive to your page followers by keeping in mind they are your potential clients. Prompt and appropriate responses – even to negative criticism – is essential to maintain a thriving business page.

4. Stick to your brand. The Facebook business page is about socialising your brand. Well-written and brand-related stories can earn you loyal customers and increase brand loyalty in the long run. Don’t stray away from your brand.

5. Register for the Graph Search Beta to remain informed. Prepare beta digital and promotional strategies to benefit from the Facebook Graph Search when it starts materialising.

Like radio and television, social media is our generation’s online channel. It is the place where people talk, share and comment on things happening around them. Advertisements can yield investment returns only if the intended audience comes across them. Get serious about social media, take your business on Facebook and let it grow.

Michael Simonetti
Posted by:

Post Reads: 8.5K

Share this

Go on, see if you can challenge us on "Facebook Graph Search – How it can Benefit your Business" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Craft CMS
Grainshaker
Loan Market
Smart Company
TPP
Bostik
Etihad Stadium
GooglePlay
Adobe Professional
Telstra
Kay&Burton
Moov Head Lice
The Royal Melbourne Hospital
Naturtint
Federation Square
131 Pizza
Rydges
French Tables
Maxine
PranaOn
MAP
White Suede
Movember
Watches of Switzerland
ADP Payroll
The Burger Cheese
Magento Solution Specialist
Sports Power
Gilbert+Tobin
GPT Group
National Museum of Australia
Fast.co
MyAccount
POSTER Magazine
Drupal
Heat Holders
Shell
Aqium Gel
21st Century Australia Party
Ubertas Group
Engine Swim
Ebay
Oracle
Melbourne Central
Peter Mac
Melrose MCT
Focus On Furniture
Chia
Google
Australian Government
HGG 
Beaumont
Street Kitchen
Coles
CB Richard Ellis
Fresh Cheese Company
Marshall White
Max’s
High Street Armadale
Celebrate Health
Unsw Australia
VISSF
Acquia Certified Site Builder Drupal
Positive Poster
DUSA, Deakin University Student Association
Melrose Health
Florsheim Shoes
Magento
Oakdale Meat Co
National Relay Services
Forbes
OMS – Order Management System
Ego Pharmaceuticals
Parker Lane
SMH – The Sydney Morning Herald
OJAY
CSquared Executive
McArthur Skincare
Melbourne Sports and Aquatic Centre – MSAC
Rackspace
NMI Insurance
Vendor Advocacy Australia
Boston Consulting Group
Mamma Lucia
Passage To India
Fit My Car
Fairfax Media
Microsoft Certified Azure Fundamentals
Tribe
NextTech
Royal Freemasons
Inferflora
Appstore
Wild Rhino Shoes
WTFN
Tek Ocean
Natralus Australia
Macmillan Publishing
Bigcommerce
The Fortune Institute
Paypal
QV Skincare
Dinosaur Designs
Palace Cinemas
Jalna
CAN- Common Wealth Bank
Viktoria & Woods
Cronos Australia
Jetstar
Novvi
Toni&Guy
One Shift
Arc One
Scrum.org
Ello
Eway
The Canberra Times
ISO CERTIFIED 27001
Hanover
Macpherson Kelley
Tassal
Van Egmond Group
LBG Australia and New Zealand
Instant RockStar
Thomson Geer
Australian Anthill
Buy Aussie Now
ABC
Garmin
Crumpler
RMIT University
Engineers Without Borders
Rock Pool Group
DepSkin.com
Windsorsmith
Amino Active
Metricon
Plants
Gadens
Arthur Galan
Cell Therapies
Grays Ecommerce
DeeWhy Market
Mecca Brands
Catholic Insurance
Passage Foods
iPrimus
SunSense Digital Agency
Victorian Government
Cleanfit
Uber
SwinBurne University of Technology
Plan It Sync It
Switzer Media+Publishing
Matchbox Homewares
Toy World
Carlton Football Club
Bondi Sands
The University Of Melbourne
Grow Your Business
Vitura Health
Bulk Nutrients
Federation University Australia
Xavier
Madman Entertainment
King Wood Mallesons
ACTUATE IP
NGS Super
The Age
Castran Gilbert
Schiavello
Kadac
Hairhouse Warehouse
BlackMores
Australian Physiotherapy Association
AC/DC
Green St Juice CO
Mark Alexander Design
Melbourne Heart
Elucent
Liveoneday
Banki Haddock Fiora
Herbert Smith Freehills
News
Associated Press
Atlantic Group of Companies
Australian Organic Food CO
Bank of Cyprus
Sunday Creek
Bintani Australia
Think & Grow Rich Inc
Dial Before You Dig
Taylor Rose
Brisbane Times
James Buyer Advocates
Cooper Mills
ISO Certified
Tomorrow Stars Basketball

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature