Facebook Graph Search – How it can Benefit your Business

27 Mar. 2013 - - Total Reads 7,383

SEO and SEM Optimisation

Metacrawler, Yahoo and Exite were some of the hot topics among software engineer students like me at the University of Melbourne, back when Google was treated as a misspelt newbie. Who knew this startup would grow to be a search giant? Google’s idea to interconnect the emerging web succeeded, and it remains successful to this day.

Why am I bringing up Google? It is essential to talk about a once-startup endeavour and search engine, to deliver home my arguments on using the recently unveiled, friend-based Facebook Graph Search. Facebook Graph Search is the newest search engine of our digital age and has the potential to modify the existing search fabric and online business.

Why do we need Facebook Graph Search when we have Google?

Google provides the same general information to every user for a specific query but Facebook Graph Search provides user-specific personal information to its users for that same search query. Simply put, Google search results for a given query are the same for all users, but Facebook Graph Search’s results for a given query will be different for every user depending on the level of personalisation by the user.

Given Facebook’s one billion plus users, the possibility of receiving answers to questions such as “What movies have my friends seen?” and “What music do my colleagues like” from Facebook is greater than that of Google. Given its huge base of user-personalised data, no existing search engine can deliver answers to such personal queries.

If Facebook correctly rolls out the FGS by equipping it with various search variants and enables it to intuitively learn from user behaviour – which I’m sure it will – it will be too irresistible not to try. After all, everyone loves to find out more about people in their lives.

Where does business fit in?

Like all social media channels, Facebook is all about people and relationships and, therefore, business. Companies spend billions of dollars in the search industry every year to rank higher on search engine page results. And FGS is the all-new social search engine, with attractive promises. It’s time you braced your business for the next big search engine opportunity: Social Search Optimisation.

How do you optimise a Facebook search?

Actual details of Facebook Graph Search are yet to come. But on the basis of the information Facebook has rolled out so far, here are five tips to enhance your business for Facebook’s search engine:

1. Get on Facebook to better understand how it works. Open a personal page and start building relationship with people you know and people you would like to share your interests with.

2. Be professional. Start a business page that reflects the philosophy of your business. Post inspiring stories that cater to the interest of your business and followers.

3. Be responsive to your page followers by keeping in mind they are your potential clients. Prompt and appropriate responses – even to negative criticism – is essential to maintain a thriving business page.

4. Stick to your brand. The Facebook business page is about socialising your brand. Well-written and brand-related stories can earn you loyal customers and increase brand loyalty in the long run. Don’t stray away from your brand.

5. Register for the Graph Search Beta to remain informed. Prepare beta digital and promotional strategies to benefit from the Facebook Graph Search when it starts materialising.

Like radio and television, social media is our generation’s online channel. It is the place where people talk, share and comment on things happening around them. Advertisements can yield investment returns only if the intended audience comes across them. Get serious about social media, take your business on Facebook and let it grow.

Michael Simonetti
Posted by:

Post Reads: 7.4K

Share this

Go on, see if you can challenge us on "Facebook Graph Search – How it can Benefit your Business" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Melrose Health
abc
Engineers Without Borders
Vendor Advocacy Australia
BCG
Maxine
21st Century Education Agency
DeeWhy Market
National Relay Services
Smart Company
Melbourne Heart
Fresh Cheese Company
University of Melbourne
Hairhouse Warehouse
Bondi Sands
Shell
Tony and Guy
Movember
CBRE
Natralus Australia
Toy World
Bank of Cyprus
Amino Active
Magento
One Shift
Ego Pharmaceuticals
Madman Entertainment
Smh
Digital Agency Panitsync
Sports Power
James Buyer Advocates
Florsheim
Fed Square
Arthur Galan
Microsoft-Certified-Azure-Fundamentals
Liveoneday
High Street Armadale
MAP
LBG Australia and New Zealand
OJAY
Tassal
Dial Before You Dig
Victorian Government
SunSense Digital Agency
Professional
Google
ADP Payroll
Engine Swim
DepSkin.com
TPP
Moov Head Lice
Chia
Appstore
Jetstar
iPrimus
Aqium Gel
Van Egmond Group
Canberra
BlackMores
Tek Ocean
White Suede
News
Melbourne Central
vissf
Paypal
Macmillan
MSAC
Grow Your Business
CAN
Fortune Institute
The Age
Grays Ecommerce
Matchbox
Crumpler
Viktoria + Woods
Arc One
McArthur Skincare
Scrum
CSquared Executive
Bulk Nutrients
Ello
Forbes
Melrose MCT
TSB
Oracle
Switzer
The Burger Cheese
POSTER Magazine
Bintani
Swin
Ebay
Green St Juice
tribe
Coles
Watches of Switzerland
Etihad Stadium
Drupal
Acquia Drupal Certification
Magento Solution Specialist
Hanover
Uber
Anthill
Dinosaur Designs
Atlantic Group
RMIT University
Eway
GPT Group
Novvi
OMS
Metricon
GooglePlay
Bigcommerce
Associated Press
Elucent
Dusa
Kay Burton
National Museum of Australia
Schiavello
Unsw Australia
Australian Physiotherapy Association
Castran Gilbert
Cronos Australia
Windsorsmith
Mamma Lucia
Fairfax Media
Palace Cinemas
WTFN
Australia Goverment
Instant RockStar
Max
QV Skincare
Grow Rich
Jalna
Telstra
Royal Freemasons
131 Pizza
Positive Poster
ISO Certified
Marshall White
Rackspace
Nmiinsurance
Ubertas Group
Rydges
Brisbane Times
Focus On Furniture
Parker Lane
Loan Market
Rock Pool Group
AC/DC
MyAccount

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature