Marketing Trends: The Future of Marketing

Marketing Trends: The Future of Marketing

The Marketing Trends of the Future

We provide measurable results for our clients, tracking the performance of brand awareness, marketing, lead generation and most importantly sales. Advertising has changed and the future of marketing is digital. At AndMine we consider digital advertising a science and every action we take is data-driven. Our IP dates back to the inception of digital advertising and our advertising team use ‘best in breed’ conversion rate metrics and targeted traffic generation to continually optimise and lower costs. Lets take a look at some of the marketing trends of future. 


The Future of Marketing &Mine

We deliver quality traffic to the right landing page at the right time by creating bespoke campaigns reinforced by our IP. We understand that visitors mean nothing unless they convert; that’s why we optimise for conversions instead of clicks. We achieve results 10 to 100 times greater than media agencies with traditional spends and we use high-level CRO to increase leads and sales. By optimising for conversion, brand awareness is amplified within a campaign and we see impression volume increase with no additional costs.


Our 7 Step Advertising Optimisation Process is based on the principle that each step of a digital advertising campaign is of equal importance. We consider each stage along the funnel to be critical and that’s why we continually test each step and make refinements to deliver optimum results time and time again. 

7 Steps of Advertising Optimisation


We use Google Analytics to measure data, so that no stone is left unturned. Every button click, the number of seconds a video is played or genuine lead; we leave nothing to chance and we provide full transparency of our robust analytical process. We are a certified Google Partner Agency and our team are expertly trained through Google’s comprehensive examinations. We leverage data to parallel your online and real world business objectives.


We utilise time sensitive action points to accommodate for consumers on varying points along the path to purchase. For example, when a visitor lands on your page a fly-in bar allows a user to take up your call-to-action offer or diminish it until they are ready to purchase. We also realise that not every single visitor will be ready to make a purchase. Our minimum goal is to create a sales pipeline opportunity; for example, if a user exchanges their contact details for a brochure download we have prevented a lost opportunity.


You can download our white paper here: The Future of Marketing.


To discuss how AndMine can magnify the results of your digital advertising campaign get in touch with us.

Go on, see if you can challenge us on "Marketing Trends: The Future of Marketing" - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. - David Cohen, Owner, Matchbox

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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