22 Jun. 2017 - Michael Simonetti - Total Reads 2,762
We provide measurable results for our clients, tracking the performance of brand awareness, marketing, lead generation and most importantly sales. Advertising has changed and the future of marketing is digital. At AndMine we consider digital advertising a science and every action we take is data-driven. Our IP dates back to the inception of digital advertising and our advertising team use ‘best in breed’ conversion rate metrics and targeted traffic generation to continually optimise and lower costs. Lets take a look at some of the marketing trends of future.
We deliver quality traffic to the right landing page at the right time by creating bespoke campaigns reinforced by our IP. We understand that visitors mean nothing unless they convert; that’s why we optimise for conversions instead of clicks. We achieve results 10 to 100 times greater than media agencies with traditional spends and we use high-level CRO to increase leads and sales. By optimising for conversion, brand awareness is amplified within a campaign and we see impression volume increase with no additional costs.
Our 7 Step Advertising Optimisation Process is based on the principle that each step of a digital advertising campaign is of equal importance. We consider each stage along the funnel to be critical and that’s why we continually test each step and make refinements to deliver optimum results time and time again.
We use Google Analytics to measure data, so that no stone is left unturned. Every button click, the number of seconds a video is played or genuine lead; we leave nothing to chance and we provide full transparency of our robust analytical process. We are a certified Google Partner Agency and our team are expertly trained through Google’s comprehensive examinations. We leverage data to parallel your online and real world business objectives.
We utilise time sensitive action points to accommodate for consumers on varying points along the path to purchase. For example, when a visitor lands on your page a fly-in bar allows a user to take up your call-to-action offer or diminish it until they are ready to purchase. We also realise that not every single visitor will be ready to make a purchase. Our minimum goal is to create a sales pipeline opportunity; for example, if a user exchanges their contact details for a brochure download we have prevented a lost opportunity.
You can download our white paper here: The Future of Marketing.
To discuss how AndMine can magnify the results of your digital advertising campaign get in touch with us.
The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety VictoriaMore Testimonials