Google Design Sprints are becoming more and more popular in our agency and globally as technology, communication, marketing and device challenges expand into more sophisticated landscapes to cut through and stand out. When BIG questions or opportunities arise in your organisation / market, a strategic session (or sessions) are often the only way to future-proof the larger investment on a project. A Google Design Sprint is a 5-day process to answer business or organisational questions through mapping, sketching solutions, decision making, prototyping and real testing. Like all strategic planning, the Google Design Sprint leverages the best of innovation, behavioural science, design methods and technology mindsets for ongoing and highly beneficial outcomes.
&Mine, a long time Google partner, follows the Google Ventures Design Sprint Methodology closely and combines learnings from our long history of strategy, planning, VC (venture capital) decks and presentations, commercialised software engineering and design projects. &Mine have applied a range of commercial paradigms to successfully develop market-ready, customer centred projects. Alongside the core architecture of the Google Design Sprint, we draw from other seasoned methods which have formed part of our innovation, business and design thinking for over a decade including; the MoSCoW method (Must have, Should have, Could have, and Would like but won’t get) for prioritisation of deliverables and the Lean Canvas 1-Page Methodology for its focus around commercialisation of products.
As a Google Design Sprint may be out of scope for some projects or budgets, our current offering across strategic commercialisation include a wide variety of like services, including;
All of our strategic sessions encompass &Mine’s philosophy to maximise online and offline strategies. We are invested in our clients’ goals and we set clear paths for future-proofing, adaptability, measurement and attribution, but most importantly real-world results.
To facilitate your own Google Design Sprint, but get a little help or direction on how to conduct a sprint, we are more than happy to help build the innovation landscape in Australia. Let’s grab a coffee and we will share what we know.
If you would like to discuss a strategic session or project at &Mine, please contact us to discuss the opportunity. We are also black and white, sounding out ideas and new concepts to see if they are good ones or not. If they warrant further time and strategy, we can give you very quick and clear reasons why they might not be worth pursuing, and save you a ton of money / effort.
There is more to it than having your Google Design Sprints in Melbourne & Sydney, Australia sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.