Hottest 2020 Marketing Tip – Be the Show not the Ad.

20 Dec. 2019 - - Total Reads 1,412

It’s 2020. Sounds a little bit like the future right? Where are all the silver suits! … The year is wrapped for most, and while you try switch off for the year, your mind will likely still wander back to work! I’ve got one big tip for 2020 and it probably already obvious to most “Be the Show not the Ad”.

Everything in digital marketing has been about Content is King, and it certainly is swinging back in that direction for 2020. The big Ad platforms like Facebook, YouTube and Google have tuned their algorithms to maximise ad dollars, and the field for organic content is limited. But in comes LinkedIN, Tiktok and back in action is SEO. The world of marketing can’t be more open, this natural cycle of new platforms capturing our attention and building off organic original content means we are in a year of show-off opportunity 🙂

The top TikTokers are passing 10 Million followers, and they’ve done this in MONTHS. It is blowing up atm because of it’s lightweight, easy to use and has a phenomenal on-mobile editing experience for full blown video. My prediction is it will take over Facebook and Instagram for screen time in 2020.

LinkedIN is another content play, their driving hard on featured and organic content – their feed is looking like facebook – but without the 1% organic visibility. Facebook’s feed feels like its bumped its organic content up a point or two, as it understands It needs to compete in the fresh content play – not just charge for advertising. Facebook pre-answered this challenge with Instant-Articles (low cost on platform popups) and they are the most sophisticated in their revenue approach.

While the platforms vie for our original content to keep users active on their platform and chew up screen time, the basic result is this – invest hard in original content and just like any seasoned branding or marketing guru knows, you gotta have your own territory – don’t just copy paste within your category, you’ll get no fast paced benefits.

How quick can you grow – We played around on TikTok this year @elf_advent – and in 2 weeks generated around 100k video views, 1k followers and almost 20k likes. (Yes that’s the elf in the post, bit of Christmas fun except the eldest kids (8) called us on it this year and found out it was my wife doing the Elf-on-the-shelfing)… Check it out at – https://www.tiktok.com/@elf_advent?

We also dialled up Linkedin organic content play which generated tones of hype and clients for us, 3-4 fun on-topic digital / nerdy posts a week plus one good article link (like this) has generated thousands of views and web traffic per month. Just remember don’t always chase the likes, busy people don’t have time to hit like, nor do they want to every time you post.

By far these are the two hottest platforms to build cost effectively, no matter your number of followers to start with. Back up with SEO and start to connect keywords from the categories you run in and you’ll have 2020 growth sorted. If you need strategic and content support – call us, we can help you bootstrap and get up all the way through to multichannel growth hacking of these and other platforms.

Michael Simonetti
Posted by:

Post Reads: 1.4K

Share this

Go on, see if you can challenge us on "Hottest 2020 Marketing Tip – Be the Show not the Ad." - Part of our 169 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Dusa
tribe
Nmiinsurance
Atlantic Group
DeeWhy Market
Garmin
Crumpler
Aqium Gel
Jetstar
Instant RockStar
Schiavello
GPT Group
One Shift
News
Bulk Nutrients
Magento Solution Specialist
Fortune Institute
Liveoneday
Digital Agency Panitsync
Palace Cinemas
Melrose MCT
National Relay Services
Fresh Cheese Company
Amino Active
Mamma Lucia
Metricon
Swin
CSquared Executive
MAP
ADP Payroll
Grow Your Business
Unsw Australia
Watches of Switzerland
Parker Lane
BCG
Rydges
MyAccount
Ubertas Group
Brisbane Times
Telstra
Elucent
Engineers Without Borders
LBG Australia and New Zealand
Engine Swim
CAN
Tassal
Cronos Australia
Bintani
Oracle
Smh
Ego Pharmaceuticals
TPP
Madman Entertainment
iPrimus
Royal Freemasons
Microsoft-Certified-Azure-Fundamentals
Victorian Government
21st Century Education Agency
Uber
POSTER Magazine
Sunday creek
Positive Poster
CBRE
Grays Ecommerce
Oakdale
DepSkin.com
Google
WTFN
Tony and Guy
Matchbox
Australian Physiotherapy Association
Acquia Drupal Certification
Xavier
Moov Head Lice
Heat Holders
Celebrate health
Max
The Burger Cheese
Bank of Cyprus
Hairhouse Warehouse
McArthur Skincare
abc
ISO Certified
Professional
OMS
OJAY
Melbourne Central
Windsorsmith
Scrum
Beaumont
Dinosaur Designs
Maxine
Australian organic foods
Arthur Galan
MSAC
Drupal
Bigcommerce
Coles
AC/DC
Australia Goverment
Arc One
Castran Gilbert
Dial Before You Dig
Smart Company
Viktoria + Woods
High Street Armadale
GooglePlay
National Museum of Australia
Magento
Kay Burton
SunSense Digital Agency
Fed Square
Hanover
TSB
Anthill
Forbes
White Suede
Paypal
Novvi
Associated Press
Canberra
Bondi Sands
Tek Ocean
Bostik
Melrose Health
RMIT University
Sports Power
street kitchen
Florsheim
Focus On Furniture
Loan Market
Green St Juice
QV Skincare
Marshall White
Ello
Macmillan
Ebay
Shell
Vendor Advocacy Australia
Movember
Grow Rich
Rock Pool Group
BlackMores
Switzer
The Age
Van Egmond Group
Federation
Etihad Stadium
Natralus Australia
vissf
Toy World
Fairfax Media
Eway
Melbourne Heart
131 Pizza
Rackspace
Jalna
University of Melbourne
Chia
passage to india
James Buyer Advocates
Appstore

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature