Hottest 2020 Marketing Tip – Be the Show not the Ad.

20 Dec. 2019 - - Total Reads 267

It’s 2020. Sounds a little bit like the future right? Where are all the silver suits! … The year is wrapped for most, and while you try switch off for the year, your mind will likely still wander back to work! I’ve got one big tip for 2020 and it probably already obvious to most “Be the Show not the Ad”.

Everything in digital marketing has been about Content is King, and it certainly is swinging back in that direction for 2020. The big Ad platforms like Facebook, YouTube and Google have tuned their algorithms to maximise ad dollars, and the field for organic content is limited. But in comes LinkedIN, Tiktok and back in action is SEO. The world of marketing can’t be more open, this natural cycle of new platforms capturing our attention and building off organic original content means we are in a year of show-off opportunity 🙂

The top TikTokers are passing 10 Million followers, and they’ve done this in MONTHS. It is blowing up atm because of it’s lightweight, easy to use and has a phenomenal on-mobile editing experience for full blown video. My prediction is it will take over Facebook and Instagram for screen time in 2020.

LinkedIN is another content play, their driving hard on featured and organic content – their feed is looking like facebook – but without the 1% organic visibility. Facebook’s feed feels like its bumped its organic content up a point or two, as it understands It needs to compete in the fresh content play – not just charge for advertising. Facebook pre-answered this challenge with Instant-Articles (low cost on platform popups) and they are the most sophisticated in their revenue approach.

While the platforms vie for our original content to keep users active on their platform and chew up screen time, the basic result is this – invest hard in original content and just like any seasoned branding or marketing guru knows, you gotta have your own territory – don’t just copy paste within your category, you’ll get no fast paced benefits.

How quick can you grow – We played around on TikTok this year @elf_advent – and in 2 weeks generated around 100k video views, 1k followers and almost 20k likes. (Yes that’s the elf in the post, bit of Christmas fun except the eldest kids (8) called us on it this year and found out it was my wife doing the Elf-on-the-shelfing)… Check it out at – https://www.tiktok.com/@elf_advent?

We also dialled up Linkedin organic content play which generated tones of hype and clients for us, 3-4 fun on-topic digital / nerdy posts a week plus one good article link (like this) has generated thousands of views and web traffic per month. Just remember don’t always chase the likes, busy people don’t have time to hit like, nor do they want to every time you post.

By far these are the two hottest platforms to build cost effectively, no matter your number of followers to start with. Back up with SEO and start to connect keywords from the categories you run in and you’ll have 2020 growth sorted. If you need strategic and content support – call us, we can help you bootstrap and get up all the way through to multichannel growth hacking of these and other platforms.

Michael Simonetti
Posted by:

Post Reads: 267

Share this

Go on, see if you can challenge us on "Hottest 2020 Marketing Tip – Be the Show not the Ad." - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

CSquared Executive
Green St Juice
Smart Company
TSB
Loan Market
Tassal
Sports Power
Fortune Institute
Kay Burton
Professional
Schiavello
Moov Head Lice
tribe
WTFN
Cronos Australia
Swin
Smh
Maxine
Matchbox
Appstore
Toy World
Parker Lane
OMS
Chia
Movember
Paypal
The Age
Liveoneday
News
Macmillan
Jalna
Scrum
The Burger Cheese
High Street Armadale
Fresh Cheese Company
DeeWhy Market
Engine Swim
Rydges
University of Melbourne
Watches of Switzerland
Mamma Lucia
Etihad Stadium
Oracle
Ubertas Group
McArthur Skincare
Fed Square
Novvi
National Relay Services
vissf
Van Egmond Group
iPrimus
LBG Australia and New Zealand
One Shift
Ebay
Jetstar
Vendor Advocacy Australia
Eway
Positive Poster
Magento Solution Specialist
Unsw Australia
Forbes
Amino Active
abc
Anthill
Fairfax Media
Melrose MCT
Bondi Sands
Elucent
Bigcommerce
Uber
Metricon
Acquia Drupal Certification
Melbourne Heart
ADP Payroll
BCG
Engineers Without Borders
Focus On Furniture
Victorian Government
Dinosaur Designs
GPT Group
Switzer
Ego Pharmaceuticals
QV Skincare
Hairhouse Warehouse
Madman Entertainment
Australia Goverment
Bank of Cyprus
CAN
Ello
RMIT University
DepSkin.com
Australian Physiotherapy Association
Dial Before You Dig
BlackMores
Arthur Galan
Marshall White
Melrose Health
Royal Freemasons
Google
Shell
131 Pizza
Digital Agency Panitsync
Instant RockStar
Nmiinsurance
Associated Press
ISO Certified
Magento
Viktoria + Woods
Telstra
Grow Your Business
Hanover
MyAccount
Coles
Grays Ecommerce
Melbourne Central
Aqium Gel
Max
Grow Rich
Atlantic Group
Canberra
Drupal
Dusa
Crumpler
SunSense Digital Agency
CBRE
Natralus Australia
Microsoft-Certified-Azure-Fundamentals
Bulk Nutrients
Tony and Guy
POSTER Magazine
MAP
Bintani
AC/DC
National Museum of Australia
Castran Gilbert
Arc One
Rackspace
OJAY
Palace Cinemas
James Buyer Advocates
Tek Ocean
TPP
Rock Pool Group
MSAC
Brisbane Times
GooglePlay
21st Century Education Agency
White Suede

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature