How to increase your visibility through social networks

19 Feb. 2020 - - Total Reads 1,262

Today, social networks are integral parts of the daily life of companies. If you don’t use any social platforms, you must open an account on social networks, Facebook, Twitter, Viadeo, Linkedin, etc. … It’s a must! Via social networks, you can develop your reputation as well as your e-notoriety. However, being present on the networks is not always enough. The way you communicate on these platforms is just as important as presence and visibility. What’s the point of being seen if there’s nothing worth looking at?

We will give you 8 tips to increase your visibility : 

1) Program your publications 

Social networks are related to marketing, so as soon as the overall marketing strategy is defined, you have to start creating content. With foresight, you can have a global vision of where your publications are going. There are several tools to manage the programming of your publications: 

First, creating an editorial calendar should help you plan the production, distribution, and publication of content, so of course, this tool should reveal the guiding ideas of your content marketing strategy. It should contain: The date and time of your publications, the type of publication and the context, the title of the publication and a summary of the subject, the keywords to be integrated (SEO), the human resources on the project, the platform to be used, the status of the publications (if they are being written, drafted or published).

Secondly, managing a company’s social networks is a full-time job, you need to hire someone to do this work, to free up time for your strategic decisions. 

Thirdly, using a planning tool, most social network management software allows you to plan content. This allows you to get organized and always have content in advance for your networks, this is content that is called cold. It is important to note that regular publication is good for your progress. However, keep an eye on your calendar, hot content may arrive, current events, news, etc… And you may have to shift your publication schedule to include them.

2) Ensure quality content for your audience

It is not enough to post often to gain followers right away, you must meticulously choose your publications and adapt them to your target audience. Otherwise, your strategy on social networks would be worthless. Facebook offers very good targeting options to target very specific behaviors and interests. 

You need to share information and tips related to your field of activity. This will help you get visibility and therefore more customers. 

3) Generate traffic to your website 

Being present on social networks increases your visibility, and therefore your points of contact with your prospects. By creating gateways to your website, you can generate traffic on it, it’s a new acquisition channel. Users can come from a myriad of avenues due to your presence on social networks. 

You can also republish your blog articles from your website on your social networks, this will bring your post more attention in terms of publication rate and as a bonus, you will gain traffic on your website. 

4) Differentiate yourself

Indeed, most consumers prefer to be educated about a product or service rather than be sold. They feel they can make a more informed purchasing decision without feeling they’ve been duped.

Indeed, 70% of Internet users prefer to discover a product through content rather than through traditional advertising.

You can enhance your expertise by creating informative videos or tutorials that will inspire your subscribers and enhance their expectations.

You can also tell the story of your brand, what makes it unique because no other brand has the same story to tell. You can talk about your values and what you’re proud of, what you stand for and what you believe in. This will make contact with your audience more real and healthy. Finally, bounce back from the news, you can talk about what’s new in your field and what’s working. You’ve probably already heard of newsjacking, a technique that aims to take up a news story with humor. Newsjacking, if done with finesse, is surely one of the fastest and cheapest ways to gain visibility on social networks.

5) Create video content

In recent years, video content has been increasingly present on social networks. Video is changing the way brands express themselves and how people discover a brand and its products.
Video is also the most engaging content. Indeed, according to a study by Small Business Trends, video generates 13 times more sharing than text and images combined on social networks. 

With video, you can, for example, show a new product or service through a Live on Facebook or Instagram. You can show interviews, behind the scenes of products, of your company.
Don’t forget that when you publish a video, you have to think about mobile. So square format and with subtitles, indeed people consume twice as much video on mobile.

6/ Turn your subscribers into ambassadors

Giving your subscribers a voice on social networks is a good way to stand out. You can, for example, ask your fans to share their experiences or stories.

You can create hashtags and encourage your subscribers to use them. This will make them feel close to your brand and give them a strong sense of community.
You’ll have content generated directly by your subscribers while having a more sincere relationship with them. You show that you trust them and that you appreciate their involvement with you.

7) Take the time to respond to your subscribers 

For a subscriber, a lack of response from you will make them feel unimportant, it will only increase their chances that they will turn to the competition. 
Even if it may seem obvious to some, there are still too many brands that do not interact with their subscribers and therefore their media strategy suffers.

With the digital age, it is not enough to just answer, it must be done quickly, as most Internet users want an answer within the hour. 
Don’t lose sight of the fact that a consumer who takes the time to complain is a consumer who is attached to the brand, many don’t take the time to complain and go to the competition. So do not neglect them, answer them. 

8) Measure your results and improve yourself

Defining a strategy with specific goals and KPIs at the start of the project is essential to determine measurable success. You need to : 

Control conversions: 

It is sometimes difficult to highlight the success of a social media campaign. But thanks to the Google Analytics “Conversions” report, you can know the real impact of your social media campaigns on your business.

Identify the social networks bringing the most traffic: 

For your social media strategy to be effective, it is best to identify the social networks that generate the most interest from Internet users. This way, you can focus on them and get a better return on investment!
By showing you which initial paths your visitors have taken from social networks to your website, the “Referring Social Networks” report provided by Google Analytics is ideal. 

Analyze the shares in detail : 

When one of your content is shared, it’s a good sign for you. You can find out how it is being shared with Google Analytics.
Of course, you have to analyze your results according to your KPI’s established in your strategy. Once your results are analyzed, you can change what’s wrong and focus on what works.

In conclusion, social networks are indispensable for any company today. It is a full-time job to manage them and you have to be proactive if you want to see your community grow.

For more articles click here

Antoine Sané
Posted by:

Post Reads: 1.3K

Share this

Go on, see if you can challenge us on "How to increase your visibility through social networks" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

ADP Payroll
Associated Press
Etihad Stadium
Castran Gilbert
Schiavello
21st Century Education Agency
BlackMores
Instant RockStar
RMIT University
MyAccount
Switzer
Sports Power
Loan Market
Hanover
Tony and Guy
Forbes
Rock Pool Group
Celebrate health
Rackspace
Chia
OJAY
Smh
Melbourne Central
Xavier
Scrum
Bigcommerce
Oracle
Shell
Bulk Nutrients
Dinosaur Designs
Watches of Switzerland
Anthill
Windsorsmith
Grays Ecommerce
Rydges
Jetstar
Melrose MCT
ISO Certified
Arthur Galan
TSB
Max
Ubertas Group
Melbourne Heart
Royal Freemasons
Madman Entertainment
Fed Square
AC/DC
Moov Head Lice
Australia Goverment
White Suede
BCG
CAN
Macmillan
Fresh Cheese Company
Natralus Australia
Ego Pharmaceuticals
Federation
GPT Group
MAP
Brisbane Times
street kitchen
SunSense Digital Agency
POSTER Magazine
High Street Armadale
Swin
Paypal
Atlantic Group
Sunday creek
MSAC
Crumpler
Nmiinsurance
Arc One
LBG Australia and New Zealand
The Burger Cheese
Bondi Sands
McArthur Skincare
Fairfax Media
Engine Swim
Bintani
Canberra
Liveoneday
Australian Physiotherapy Association
Appstore
vissf
Tassal
Eway
Green St Juice
Kay Burton
Van Egmond Group
Hairhouse Warehouse
131 Pizza
Beaumont
TPP
Maxine
National Museum of Australia
Grow Rich
Microsoft-Certified-Azure-Fundamentals
Metricon
Ebay
Amino Active
QV Skincare
WTFN
Dusa
Parker Lane
Oakdale
iPrimus
passage to india
Novvi
Telstra
CSquared Executive
The Age
Palace Cinemas
Tek Ocean
Aqium Gel
Drupal
Marshall White
Bank of Cyprus
Grow Your Business
Fortune Institute
Magento Solution Specialist
Dial Before You Dig
Garmin
Positive Poster
Cronos Australia
Jalna
Heat Holders
Movember
Florsheim
Toy World
Vendor Advocacy Australia
Coles
Professional
Smart Company
Australian organic foods
National Relay Services
tribe
Uber
James Buyer Advocates
Mamma Lucia
Melrose Health
News
Google
Digital Agency Panitsync
DepSkin.com
Elucent
Ello
One Shift
Viktoria + Woods
OMS
DeeWhy Market
University of Melbourne
Acquia Drupal Certification
Matchbox
Victorian Government
Bostik
Magento
Engineers Without Borders
CBRE
GooglePlay
abc
Unsw Australia
Focus On Furniture

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature