How to increase your visibility through social networks

19 Feb. 2020 - - Total Reads 3,476

Today, social networks are integral parts of the daily life of companies. If you don’t use any social platforms, you must open an account on social networks, Facebook, Twitter, Viadeo, Linkedin, etc. … It’s a must! Via social networks, you can develop your reputation as well as your e-notoriety. However, being present on the networks is not always enough. The way you communicate on these platforms is just as important as presence and visibility. What’s the point of being seen if there’s nothing worth looking at?

We will give you 8 tips to increase your visibility : 

1) Program your publications 

Social networks are related to marketing, so as soon as the overall marketing strategy is defined, you have to start creating content. With foresight, you can have a global vision of where your publications are going. There are several tools to manage the programming of your publications: 

First, creating an editorial calendar should help you plan the production, distribution, and publication of content, so of course, this tool should reveal the guiding ideas of your content marketing strategy. It should contain: The date and time of your publications, the type of publication and the context, the title of the publication and a summary of the subject, the keywords to be integrated (SEO), the human resources on the project, the platform to be used, the status of the publications (if they are being written, drafted or published).

Secondly, managing a company’s social networks is a full-time job, you need to hire someone to do this work, to free up time for your strategic decisions. 

Thirdly, using a planning tool, most social network management software allows you to plan content. This allows you to get organized and always have content in advance for your networks, this is content that is called cold. It is important to note that regular publication is good for your progress. However, keep an eye on your calendar, hot content may arrive, current events, news, etc… And you may have to shift your publication schedule to include them.

2) Ensure quality content for your audience

It is not enough to post often to gain followers right away, you must meticulously choose your publications and adapt them to your target audience. Otherwise, your strategy on social networks would be worthless. Facebook offers very good targeting options to target very specific behaviors and interests. 

You need to share information and tips related to your field of activity. This will help you get visibility and therefore more customers. 

3) Generate traffic to your website 

Being present on social networks increases your visibility, and therefore your points of contact with your prospects. By creating gateways to your website, you can generate traffic on it, it’s a new acquisition channel. Users can come from a myriad of avenues due to your presence on social networks. 

You can also republish your blog articles from your website on your social networks, this will bring your post more attention in terms of publication rate and as a bonus, you will gain traffic on your website. 

4) Differentiate yourself

Indeed, most consumers prefer to be educated about a product or service rather than be sold. They feel they can make a more informed purchasing decision without feeling they’ve been duped.

Indeed, 70% of Internet users prefer to discover a product through content rather than through traditional advertising.

You can enhance your expertise by creating informative videos or tutorials that will inspire your subscribers and enhance their expectations.

You can also tell the story of your brand, what makes it unique because no other brand has the same story to tell. You can talk about your values and what you’re proud of, what you stand for and what you believe in. This will make contact with your audience more real and healthy. Finally, bounce back from the news, you can talk about what’s new in your field and what’s working. You’ve probably already heard of newsjacking, a technique that aims to take up a news story with humor. Newsjacking, if done with finesse, is surely one of the fastest and cheapest ways to gain visibility on social networks.

5) Create video content

In recent years, video content has been increasingly present on social networks. Video is changing the way brands express themselves and how people discover a brand and its products.
Video is also the most engaging content. Indeed, according to a study by Small Business Trends, video generates 13 times more sharing than text and images combined on social networks. 

With video, you can, for example, show a new product or service through a Live on Facebook or Instagram. You can show interviews, behind the scenes of products, of your company.
Don’t forget that when you publish a video, you have to think about mobile. So square format and with subtitles, indeed people consume twice as much video on mobile.

6/ Turn your subscribers into ambassadors

Giving your subscribers a voice on social networks is a good way to stand out. You can, for example, ask your fans to share their experiences or stories.

You can create hashtags and encourage your subscribers to use them. This will make them feel close to your brand and give them a strong sense of community.
You’ll have content generated directly by your subscribers while having a more sincere relationship with them. You show that you trust them and that you appreciate their involvement with you.

7) Take the time to respond to your subscribers 

For a subscriber, a lack of response from you will make them feel unimportant, it will only increase their chances that they will turn to the competition. 
Even if it may seem obvious to some, there are still too many brands that do not interact with their subscribers and therefore their media strategy suffers.

With the digital age, it is not enough to just answer, it must be done quickly, as most Internet users want an answer within the hour. 
Don’t lose sight of the fact that a consumer who takes the time to complain is a consumer who is attached to the brand, many don’t take the time to complain and go to the competition. So do not neglect them, answer them. 

8) Measure your results and improve yourself

Defining a strategy with specific goals and KPIs at the start of the project is essential to determine measurable success. You need to : 

Control conversions: 

It is sometimes difficult to highlight the success of a social media campaign. But thanks to the Google Analytics “Conversions” report, you can know the real impact of your social media campaigns on your business.

Identify the social networks bringing the most traffic: 

For your social media strategy to be effective, it is best to identify the social networks that generate the most interest from Internet users. This way, you can focus on them and get a better return on investment!
By showing you which initial paths your visitors have taken from social networks to your website, the “Referring Social Networks” report provided by Google Analytics is ideal. 

Analyze the shares in detail : 

When one of your content is shared, it’s a good sign for you. You can find out how it is being shared with Google Analytics.
Of course, you have to analyze your results according to your KPI’s established in your strategy. Once your results are analyzed, you can change what’s wrong and focus on what works.

In conclusion, social networks are indispensable for any company today. It is a full-time job to manage them and you have to be proactive if you want to see your community grow.

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Antoine Sané
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