How to increase your visibility through social networks

19 Feb. 2020 - - Total Reads 4,195

Today, social networks are integral parts of the daily life of companies. If you don’t use any social platforms, you must open an account on social networks, Facebook, Twitter, Viadeo, Linkedin, etc. … It’s a must! Via social networks, you can develop your reputation as well as your e-notoriety. However, being present on the networks is not always enough. The way you communicate on these platforms is just as important as presence and visibility. What’s the point of being seen if there’s nothing worth looking at?

We will give you 8 tips to increase your visibility : 

1) Program your publications 

Social networks are related to marketing, so as soon as the overall marketing strategy is defined, you have to start creating content. With foresight, you can have a global vision of where your publications are going. There are several tools to manage the programming of your publications: 

First, creating an editorial calendar should help you plan the production, distribution, and publication of content, so of course, this tool should reveal the guiding ideas of your content marketing strategy. It should contain: The date and time of your publications, the type of publication and the context, the title of the publication and a summary of the subject, the keywords to be integrated (SEO), the human resources on the project, the platform to be used, the status of the publications (if they are being written, drafted or published).

Secondly, managing a company’s social networks is a full-time job, you need to hire someone to do this work, to free up time for your strategic decisions. 

Thirdly, using a planning tool, most social network management software allows you to plan content. This allows you to get organized and always have content in advance for your networks, this is content that is called cold. It is important to note that regular publication is good for your progress. However, keep an eye on your calendar, hot content may arrive, current events, news, etc… And you may have to shift your publication schedule to include them.

2) Ensure quality content for your audience

It is not enough to post often to gain followers right away, you must meticulously choose your publications and adapt them to your target audience. Otherwise, your strategy on social networks would be worthless. Facebook offers very good targeting options to target very specific behaviors and interests. 

You need to share information and tips related to your field of activity. This will help you get visibility and therefore more customers. 

3) Generate traffic to your website 

Being present on social networks increases your visibility, and therefore your points of contact with your prospects. By creating gateways to your website, you can generate traffic on it, it’s a new acquisition channel. Users can come from a myriad of avenues due to your presence on social networks. 

You can also republish your blog articles from your website on your social networks, this will bring your post more attention in terms of publication rate and as a bonus, you will gain traffic on your website. 

4) Differentiate yourself

Indeed, most consumers prefer to be educated about a product or service rather than be sold. They feel they can make a more informed purchasing decision without feeling they’ve been duped.

Indeed, 70% of Internet users prefer to discover a product through content rather than through traditional advertising.

You can enhance your expertise by creating informative videos or tutorials that will inspire your subscribers and enhance their expectations.

You can also tell the story of your brand, what makes it unique because no other brand has the same story to tell. You can talk about your values and what you’re proud of, what you stand for and what you believe in. This will make contact with your audience more real and healthy. Finally, bounce back from the news, you can talk about what’s new in your field and what’s working. You’ve probably already heard of newsjacking, a technique that aims to take up a news story with humor. Newsjacking, if done with finesse, is surely one of the fastest and cheapest ways to gain visibility on social networks.

5) Create video content

In recent years, video content has been increasingly present on social networks. Video is changing the way brands express themselves and how people discover a brand and its products.
Video is also the most engaging content. Indeed, according to a study by Small Business Trends, video generates 13 times more sharing than text and images combined on social networks. 

With video, you can, for example, show a new product or service through a Live on Facebook or Instagram. You can show interviews, behind the scenes of products, of your company.
Don’t forget that when you publish a video, you have to think about mobile. So square format and with subtitles, indeed people consume twice as much video on mobile.

6/ Turn your subscribers into ambassadors

Giving your subscribers a voice on social networks is a good way to stand out. You can, for example, ask your fans to share their experiences or stories.

You can create hashtags and encourage your subscribers to use them. This will make them feel close to your brand and give them a strong sense of community.
You’ll have content generated directly by your subscribers while having a more sincere relationship with them. You show that you trust them and that you appreciate their involvement with you.

7) Take the time to respond to your subscribers 

For a subscriber, a lack of response from you will make them feel unimportant, it will only increase their chances that they will turn to the competition. 
Even if it may seem obvious to some, there are still too many brands that do not interact with their subscribers and therefore their media strategy suffers.

With the digital age, it is not enough to just answer, it must be done quickly, as most Internet users want an answer within the hour. 
Don’t lose sight of the fact that a consumer who takes the time to complain is a consumer who is attached to the brand, many don’t take the time to complain and go to the competition. So do not neglect them, answer them. 

8) Measure your results and improve yourself

Defining a strategy with specific goals and KPIs at the start of the project is essential to determine measurable success. You need to : 

Control conversions: 

It is sometimes difficult to highlight the success of a social media campaign. But thanks to the Google Analytics “Conversions” report, you can know the real impact of your social media campaigns on your business.

Identify the social networks bringing the most traffic: 

For your social media strategy to be effective, it is best to identify the social networks that generate the most interest from Internet users. This way, you can focus on them and get a better return on investment!
By showing you which initial paths your visitors have taken from social networks to your website, the “Referring Social Networks” report provided by Google Analytics is ideal. 

Analyze the shares in detail : 

When one of your content is shared, it’s a good sign for you. You can find out how it is being shared with Google Analytics.
Of course, you have to analyze your results according to your KPI’s established in your strategy. Once your results are analyzed, you can change what’s wrong and focus on what works.

In conclusion, social networks are indispensable for any company today. It is a full-time job to manage them and you have to be proactive if you want to see your community grow.

For more articles click here

Antoine Sané
Posted by:

Post Reads: 4.2K

Share this

Go on, see if you can challenge us on "How to increase your visibility through social networks" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

NMI Insurance
Ubertas Group
Beaumont
Instant RockStar
Australian Physiotherapy Association
The University Of Melbourne
Bondi Sands
Scrum.org
Coles
Melbourne Sports and Aquatic Centre – MSAC
Inferflora
McArthur Skincare
Crumpler
Parker Lane
Cleanfit
ACTUATE IP
HGG 
One Shift
RMIT University
SwinBurne University of Technology
Catholic Insurance
NGS Super
Melrose Health
Matchbox Homewares
Uber
Fresh Cheese Company
ISO Certified
Kadac
Vendor Advocacy Australia
Green St Juice CO
James Buyer Advocates
Grow Your Business
Chia
BlackMores
High Street Armadale
Maxine
Natralus Australia
NextTech
Australian Anthill
Switzer Media+Publishing
DUSA, Deakin University Student Association
Mark Alexander Design
Brisbane Times
Viktoria & Woods
Jalna
Atlantic Group of Companies
Heat Holders
AC/DC
Rydges
131 Pizza
Acquia Certified Site Builder Drupal
Windsorsmith
Banki Haddock Fiora
Fairfax Media
Royal Freemasons
Appstore
Australian Organic Food CO
Dinosaur Designs
Sports Power
Naturtint
Telstra
Focus On Furniture
Jetstar
GooglePlay
Craft CMS
News
OJAY
CAN- Common Wealth Bank
Loan Market
Bintani Australia
Amino Active
Arthur Galan
Schiavello
Associated Press
Marshall White
WTFN
iPrimus
Bostik
Boston Consulting Group
Paypal
Movember
Cronos Australia
Australian Government
ADP Payroll
Celebrate Health
Thomson Geer
Aqium Gel
Unsw Australia
Liveoneday
Grays Ecommerce
SunSense Digital Agency
The Royal Melbourne Hospital
Rock Pool Group
Drupal
National Museum of Australia
QV Skincare
Passage Foods
Etihad Stadium
Ego Pharmaceuticals
Federation University Australia
French Tables
Dial Before You Dig
Macpherson Kelley
Gadens
Taylor Rose
Toni&Guy
The Burger Cheese
Engine Swim
POSTER Magazine
Madman Entertainment
OMS – Order Management System
Bank of Cyprus
Microsoft Certified Azure Fundamentals
Ello
Peter Mac
Tek Ocean
Mecca Brands
Moov Head Lice
Google
LBG Australia and New Zealand
King Wood Mallesons
Wild Rhino Shoes
Shell
Adobe Professional
Max’s
Bigcommerce
Metricon
PranaOn
Arc One
Fast.co
White Suede
Carlton Football Club
GPT Group
Melrose MCT
DeeWhy Market
Victorian Government
Macmillan Publishing
Grainshaker
Cooper Mills
ABC
Watches of Switzerland
Magento
Palace Cinemas
Street Kitchen
Passage To India
Elucent
Forbes
Sunday Creek
Oakdale Meat Co
ISO CERTIFIED 27001
Van Egmond Group
MyAccount
Fit My Car
Oracle
Tassal
Rackspace
Herbert Smith Freehills
Gilbert+Tobin
21st Century Australia Party
Hairhouse Warehouse
Bulk Nutrients
Vitura Health
National Relay Services
The Fortune Institute
Federation Square
Ebay
Melbourne Central
Think & Grow Rich Inc
MAP
SMH – The Sydney Morning Herald
Buy Aussie Now
Magento Solution Specialist
Tribe
Mamma Lucia
Hanover
Eway
Positive Poster
Kay&Burton
Xavier
Toy World
Tomorrow Stars Basketball
The Age
TPP
CSquared Executive
Florsheim Shoes
CB Richard Ellis
Garmin
DepSkin.com
Castran Gilbert
Cell Therapies
Smart Company
Plan It Sync It
Plants
The Canberra Times
Novvi
Melbourne Heart
VISSF
Engineers Without Borders

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature