Innovation and strategy

This is a quick and simple instruction guide on how-to title a blog post for free organic traffic. (If you don’t know what organic traffic is, it is the free traffic that your blog/website receives when someone clicks on a non-paid result in a search engine). Of course there are far more sophisticated ways of doing this, for example; logging in to Google Adwords Keyword Analysis Tool and doing some research. However this far quicker idea certainly works for our team and saves a lot of time. Noting many conversion principles weigh up time vs. results, this wins on both fronts. So here goes:

Step 1.

Go to Google and start searching (start typing) some of the characters of the lead you would like (highlighted in yellow below).

Step 2.

Watch carefully what is in the auto-suggest list below the search bar (highlighted in orange below).

Step 3.

Look at the results that start to appear in the results section (highlighted in green below).

Step 4.

If your question (Step 2), has appeared early in your typing (Step 1), and is not directly listed in the results (Step 3). You are on a winner. Alternatively, restart from step 1 and see if you can find a better result.

So with a quick glance; we believe something that is actually near the top of the auto-suggest list, but does not have a page with the same title yet (like the one below) is perfect.

How to Title a Blog Post for SEO Wins

 

FYI, it is how we determined this blog post’s title and all of our other titles. Double checked by our SEO and keyword analysis team just to be sure they do very well on organic search results. Note. You can also use this strategy to name your image files for SEO content.

*

The pseudo code

for the programming and math fans; You want the lowest score, but not zero from;

$Number_of_Characters Typed * $Auto_Suggest_Position * $Number_of_Similar_Results * (10 * $Number_of_Same_Results)

 

There is more to it than having your How to Title a Blog Post for SEO Wins sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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