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Landing Pages : How to Maximise Conversions.
Advertising online is no longer an art form, it is a statistics contest with visual aids. Certainly, the design needs to be engaging and campaign attractive to visitors, but the follow-through is just as important. If you haven’t developed a custom landing page for your digital advertising campaign, then chances are your conversion rates are well below their potential.
In-bound traffic is an opportunity to convert. Irrespective of paid vs organic, you should always ask the question ‘Are my in-bound visitors Qualified Traffic?’, meaning are you getting the best possible traffic into your advertising funnel? …but that is another lesson altogether about filtering and content. Here, presented below in an wonderful infographic by UnBounce is the 12 Step Landing Page Rehab Program. More info on their website if needed.
So… How are your landing pages working lately… are you seeing poor or sensational conversion rates?
Contact Andmine to create your own customized landing page and for various other services.
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The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen.
Go on, see if you can challenge us on "Landing Pages : How to Maximise Conversions." - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.