Medical eCommerce Website Development – Southern Biological – Case Study

2 Oct. 2019 - - Total Reads 725

Medical eCommerce Website

Medical eCommerce is part of the new sectors that is moving beyond traditional industrial practices to adapting digital pathways. As one of Australia’s leading suppliers in the medical/ education spaces, Southern Biological was in need of a digital alignment of their brand and online presence. The aim was to boost the functionality and look of their site for higher conversion rates.


We redesigned and redeveloped the outdated site, and built a new resource section to enhance user experience for teachers / clients. This is to make sure we can progress to the next phase; to deliver growth through collaborative content, SEO and digital marketing. 

They approached AndMine to assist with the branding, design, advertising and funnel pathways of their website. The site was built on BigCommerce, and after consideration of the budget and timeline, the best approach was to modernise the current platform, rather than to rebuild it into an enterprise platform like Magento2. This first (and easier) challenge was design. By modernising the look and feel, ensuring BigCommerce displayed mobile and desktop for aesthetics, ease of use, clear sections and most importantly products pages, the before-and-after talks for itself;

Medical eCommerce Website
Before…

Medical eCommerce Website Design Before

After…

Medical eCommerce Website Development BigCommerce

The gap in design is there was 2000 odd products, and the timeline didn’t allow us to upgrade every image. So we leveraged this to our advantage and ensure the core products of the site are migrated to the new design without the need to update every SKU.

The more challenging part was to include the new functionalities on a single platform. The 2 new key functionalities were Live Quoting for Schools and Teachers Resources (Practicals for the Classroom). We could have built multiple platforms to achieve this, such as attaching WordPress for the filtering of resources, but we are huge on convergence and clean functional solutions.

Holding the title of the #1 BigCommerce experts in Australia, we did achieve this on one single platform. This allowed both the overhead and ongoing management costs to be minimised, and marketing efforts are simplified. The Medical eCommerce space is heating up, especially with digital competition, so we needed to ensure phase 2 of the project, advertising and marketing was streamlined for both teams.

Take a look at the full website Southern Biological, you’ll see lots of new content and resources being added over time, as well as upgrades to images.

Michael Simonetti
Posted by:

Post Reads: 725

Share this
Comments
Stephen Joyce Said :
"Looks great Michael! I love the clean new look and it seems like a great solution. Cheers Stephen"

Trusted by

Shell
Novvi
The Age
tribe
Grays Ecommerce
Jetstar
ISO Certified
DepSkin.com
Tek Ocean
Chia
Dinosaur Designs
Microsoft-Certified-Azure-Fundamentals
Melrose Health
iPrimus
Arthur Galan
Australia Goverment
Scrum
Tony and Guy
Dusa
Elucent
Rackspace
CBRE
Paypal
LBG Australia and New Zealand
Forbes
Arc One
Victorian Government
Bank of Cyprus
Swin
Movember
GPT Group
Fed Square
Fortune Institute
Aqium Gel
Digital Agency Panitsync
Max
Unsw Australia
University of Melbourne
Toy World
McArthur Skincare
Google
Kay Burton
Matchbox
Ebay
Magento Solution Specialist
Macmillan
BCG
Eway
Maxine
MSAC
Coles
QV Skincare
High Street Armadale
SunSense Digital Agency
Parker Lane
Sports Power
Fresh Cheese Company
The Burger Cheese
Australian Physiotherapy Association
Madman Entertainment
Palace Cinemas
DeeWhy Market
Bigcommerce
Switzer
ADP Payroll
Focus On Furniture
White Suede
Vendor Advocacy Australia
One Shift
Castran Gilbert
National Museum of Australia
OJAY
OMS
Viktoria + Woods
BlackMores
Positive Poster
Engineers Without Borders
Loan Market
National Relay Services
Natralus Australia
Grow Rich
Ego Pharmaceuticals
21st Century Education Agency
News
Tassal
Smart Company
Magento
Liveoneday
Bondi Sands
Brisbane Times
WTFN
Associated Press
Atlantic Group
Melrose MCT
Nmiinsurance
James Buyer Advocates
Etihad Stadium
Schiavello
Watches of Switzerland
RMIT University
Van Egmond Group
Hanover
Drupal
Cronos Australia
MyAccount
Mamma Lucia
Bintani
Green St Juice
GooglePlay
TSB
Bulk Nutrients
Smh
Royal Freemasons
Rydges
Grow Your Business
POSTER Magazine
131 Pizza
Crumpler
CAN
Instant RockStar
Dial Before You Dig
AC/DC
Engine Swim
Jalna
Oracle
Rock Pool Group
Hairhouse Warehouse
Melbourne Central
Fairfax Media
abc
Anthill
Ello
Appstore
Amino Active
Uber
vissf
Telstra
Canberra
MAP
Ubertas Group
CSquared Executive
TPP
Marshall White
Moov Head Lice
Melbourne Heart
Metricon
Professional
Acquia Drupal Certification

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature