Medical eCommerce Website Development – Southern Biological – Case Study

2 Oct. 2019 - - Total Reads 583

Medical eCommerce Website

Medical eCommerce is part of the new sectors that is moving beyond traditional industrial practices to adapting digital pathways. As one of Australia’s leading suppliers in the medical/ education spaces, Southern Biological was in need of a digital alignment of their brand and online presence. The aim was to boost the functionality and look of their site for higher conversion rates.


We redesigned and redeveloped the outdated site, and built a new resource section to enhance user experience for teachers / clients. This is to make sure we can progress to the next phase; to deliver growth through collaborative content, SEO and digital marketing. 

They approached AndMine to assist with the branding, design, advertising and funnel pathways of their website. The site was built on BigCommerce, and after consideration of the budget and timeline, the best approach was to modernise the current platform, rather than to rebuild it into an enterprise platform like Magento2. This first (and easier) challenge was design. By modernising the look and feel, ensuring BigCommerce displayed mobile and desktop for aesthetics, ease of use, clear sections and most importantly products pages, the before-and-after talks for itself;

Medical eCommerce Website
Before…

Medical eCommerce Website Design Before

After…

Medical eCommerce Website Development BigCommerce

The gap in design is there was 2000 odd products, and the timeline didn’t allow us to upgrade every image. So we leveraged this to our advantage and ensure the core products of the site are migrated to the new design without the need to update every SKU.

The more challenging part was to include the new functionalities on a single platform. The 2 new key functionalities were Live Quoting for Schools and Teachers Resources (Practicals for the Classroom). We could have built multiple platforms to achieve this, such as attaching WordPress for the filtering of resources, but we are huge on convergence and clean functional solutions.

Holding the title of the #1 BigCommerce experts in Australia, we did achieve this on one single platform. This allowed both the overhead and ongoing management costs to be minimised, and marketing efforts are simplified. The Medical eCommerce space is heating up, especially with digital competition, so we needed to ensure phase 2 of the project, advertising and marketing was streamlined for both teams.

Take a look at the full website Southern Biological, you’ll see lots of new content and resources being added over time, as well as upgrades to images.

Michael Simonetti
Posted by:

Post Reads: 583

Share this
Comments
Stephen Joyce Said :
"Looks great Michael! I love the clean new look and it seems like a great solution. Cheers Stephen"

Trusted by

BlackMores
Metricon
Ubertas Group
Bank of Cyprus
Victorian Government
Melbourne Central
James Buyer Advocates
Fresh Cheese Company
vissf
Hairhouse Warehouse
Liveoneday
Parker Lane
SunSense Digital Agency
Rydges
Watches of Switzerland
Melrose MCT
GooglePlay
One Shift
Oracle
Cronos Australia
Engineers Without Borders
Bondi Sands
National Museum of Australia
Instant RockStar
Vendor Advocacy Australia
Acquia Drupal Certification
Melrose Health
RMIT University
Magento
Elucent
Jalna
WTFN
Madman Entertainment
Smh
Chia
Bulk Nutrients
Bintani
Smart Company
Ego Pharmaceuticals
Atlantic Group
Jetstar
Forbes
MAP
POSTER Magazine
Macmillan
QV Skincare
Ello
21st Century Education Agency
Castran Gilbert
Viktoria + Woods
University of Melbourne
Arthur Galan
Digital Agency Panitsync
OMS
Australia Goverment
Etihad Stadium
Tassal
GPT Group
Dusa
Grays Ecommerce
MSAC
Brisbane Times
OJAY
Grow Your Business
Appstore
Dial Before You Dig
iPrimus
National Relay Services
Tek Ocean
Natralus Australia
The Age
LBG Australia and New Zealand
Canberra
CSquared Executive
Crumpler
Palace Cinemas
Paypal
Kay Burton
Coles
abc
AC/DC
Toy World
Schiavello
Maxine
CAN
tribe
Rock Pool Group
Bigcommerce
ADP Payroll
Nmiinsurance
Associated Press
Switzer
Moov Head Lice
Van Egmond Group
Uber
Shell
Melbourne Heart
McArthur Skincare
Loan Market
Swin
DeeWhy Market
Focus On Furniture
Rackspace
Positive Poster
The Burger Cheese
Eway
Royal Freemasons
Microsoft-Certified-Azure-Fundamentals
Drupal
Professional
Fortune Institute
High Street Armadale
Magento Solution Specialist
Sports Power
Anthill
Mamma Lucia
Arc One
DepSkin.com
Scrum
White Suede
Max
Australian Physiotherapy Association
Amino Active
Green St Juice
CBRE
Engine Swim
Tony and Guy
Fed Square
Unsw Australia
Fairfax Media
Novvi
131 Pizza
ISO Certified
MyAccount
Ebay
News
Telstra
Dinosaur Designs
Hanover
TSB
Grow Rich
Matchbox
Movember
Aqium Gel
Google
TPP
Marshall White

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature