Off Site Measures of Web Optimisation

system design

The above two sections that we have covered are within the scope of the site itself. They included the technical and content wise considerations for better ranking. However, these strategies are not sufficient in themselves and you must employ various off site SEO measures to complement your onsite strategies. Factors like if or not your site contains links from reputable sources, usage of it as citations in other places – for e.g. as a source in Wikipedia articles, being registered in local directories like yelp etc. affect the ranking of your site. It is estimated that these off-page strategies contribute to about 50% of the ranking weight.

Links were one of the most important factors in search engine rankings for long. Though their relevance has tapered out in recent years, they are still an important factor provided that the links to your site are of high quality and with their context matching the purpose of your content. Search engines take the number of inbound links to your pages as a sign of popularity of your content and its endorsement from other people. Seeing link acquisition strategy being increasingly commonplace, search engines have now started devaluing the weight of the number of links to your site and now instead analyse factors like diversity of the link, page rank of the incoming links, context matching etc.

Things you should especially look to avoid during link building are buying links from link farms, link bartering and commenting on forums and boards for links into your site. Recent algorithmic updates mean a single link from a reputed site will outweigh in endorsement value the number of links from sites with poor search engine rankings.

Make efforts to get your business listed in local directories and yellow pages. Make sure you are on places like Yelp, Google My Business and Craigslist. Social media is a huge source of organic traffic and an important part of your off site SEO strategy. Proper use of social media will help bolster brand profile and will also increase organic traffic, both a plus for better search engine ranks. Push original and multimedia contents through various social media platforms. Do not publish same content from all platforms and answer questions and engage with your audience. (Click here for best social media content practices.) This will help develop a buzzword around your product and service and will also signify to the search engines that you have a strong support base. Encourage your users on social media pages and sites to post reviews of your services. The number of reviews directly affect ranking as search engines will take it as a sign of user acceptance.

For the fact that optimisation is not an immediate result science as it was once, you should instead shift your focus on long term off site SEO measures like building brand value and improving the quality of your service. This will not only improve traffic volume but will increase the average time spent by users on your site. Post information and things that your visitors will value and this, in the long run, will be the best optimisation practice among all.

This article forms a part of our series on the basics of SEO and best practices. For other articles in the series click on the links below:

I. The Logic of SEO
II. Onsite SEO
III. Technical SEO
IV. Off Site SEO

There is more to it than having your Off Site Measures of Web Optimisation sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Tassal
Boston Consulting Group
Mecca Brands
Bostik
Moov Head Lice
Passage Foods
Macmillan Publishing
Beaumont
Victorian Government
iPrimus
ABC
Grow Your Business
The University Of Melbourne
Vendor Advocacy Australia
Acquia Certified Site Builder Drupal
Drupal
Ello
High Street Armadale
POSTER Magazine
SMH – The Sydney Morning Herald
Arc One
Cronos Australia
Hanover
Kay&Burton
Australian Government
Arthur Galan
Ebay
TPP
Tek Ocean
LBG Australia and New Zealand
Plan It Sync It
NMI Insurance
Jetstar
Sunday Creek
The Fortune Institute
Australian Organic Food CO
Appstore
GPT Group
Elucent
Matchbox Homewares
QV Skincare
Passage To India
Adobe Professional
National Relay Services
Garmin
Unsw Australia
Google
WTFN
Craft CMS
SwinBurne University of Technology
Federation University Australia
National Museum of Australia
Bigcommerce
Oakdale Meat Co
Catholic Insurance
Marshall White
White Suede
Melrose MCT
Metricon
Aqium Gel
Paypal
Bondi Sands
Forbes
Viktoria & Woods
GooglePlay
Max’s
Celebrate Health
Switzer Media+Publishing
21st Century Australia Party
VISSF
Think & Grow Rich Inc
Fast.co
The Canberra Times
Parker Lane
Etihad Stadium
Ego Pharmaceuticals
Melbourne Sports and Aquatic Centre – MSAC
Chia
News
Oracle
Tribe
Grays Ecommerce
Xavier
Ubertas Group
Focus On Furniture
Smart Company
ADP Payroll
Amino Active
Naturtint
Uber
Schiavello
Eway
Fairfax Media
Grainshaker
MAP
Rock Pool Group
Street Kitchen
Buy Aussie Now
McArthur Skincare
Tomorrow Stars Basketball
Dial Before You Dig
Telstra
Associated Press
CSquared Executive
Heat Holders
Movember
Toy World
MyAccount
Engine Swim
Bintani Australia
Atlantic Group of Companies
131 Pizza
DUSA, Deakin University Student Association
Magento Solution Specialist
Rydges
Castran Gilbert
Magento
Australian Anthill
Melbourne Central
OMS – Order Management System
Loan Market
Melrose Health
Liveoneday
Carlton Football Club
Fresh Cheese Company
Federation Square
Windsorsmith
The Burger Cheese
Van Egmond Group
ISO Certified
SunSense Digital Agency
Madman Entertainment
Kadac
Crumpler
Melbourne Heart
Brisbane Times
CB Richard Ellis
Maxine
Rackspace
Natralus Australia
Toni&Guy
Scrum.org
One Shift
Green St Juice CO
The Age
Microsoft Certified Azure Fundamentals
Watches of Switzerland
RMIT University
Instant RockStar
DeeWhy Market
Australian Physiotherapy Association
Jalna
Wild Rhino Shoes
BlackMores
Novvi
CAN- Common Wealth Bank
Florsheim Shoes
Sports Power
Bank of Cyprus
Coles
Dinosaur Designs
OJAY
Hairhouse Warehouse
Engineers Without Borders
Mamma Lucia
Bulk Nutrients
DepSkin.com
Palace Cinemas
AC/DC
James Buyer Advocates
Royal Freemasons
Shell
Positive Poster

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature