Retail Store Heat Maps using New Smart Wifi Technology

15 Jul. 2015 - - Total Reads 10,808

Retail store

store engagement heatmap cisco merakiIn this hyper connected and mobile everywhere world, Retail brands and users want experiences that are simple and real-time. Check out this new technology from Cisco which is a game changer for retail stores – it even gathers Heat Maps (Hot Spot) data on users without them opting in by pinging devices in store.

If you are a brand or business who also sells offline then you want to if know your customer as quickly as an online visitor. Big Data is the key to all Data Driven Maketing and certainly something we champion here at AndMine. But for retail, most transactions occur offline instead of online and you want to reach out to the right customer at the right time: real-time.

As retail brands and store owners, you want to know the interest and intention of store visitors before or while they are there. Consider this – you could know whether someone is a new or a returning VIP customer from your recent online ad campaign. Or know the time spent by a user on a particular section of the store. This gives an immediate opportunity to drive customer loyalty programs and measure the impact of campaigns that drive store visits.

You can have it now with this disruptive technology by Cisco Meraki with their business extension called CMX Analytics Platform. What is great about this is that it can detect and engage with users and provide on store, online and social insights all at once.

There are already brands taking advantage of this. Westfield have deployed the technology to check if a visitor purchased an item in store – and deliver a digital display ad within few minutes to them if they haven’t (very futuristic, product ads following us around the centre… are we ok with this?) – What else did they do? uploaded a floor plan to the Meraki platform. Now they can see user insights on the store plans – including which product shelves the users lingered around the most. It does this purely without users opting in to interactions – it just “feels-out” or pings devices in the store – see the presence heatmap of store visitor above.

What does this means for your Retail Store?

Just some of the connectivity available via Meraki ?

– Valuable information about a visitor to your store is achieved effortlessly.
– You can engage with a visitor who is just passing by your store, they do not even need to have WiFi enabled.
– Enable social login and on store check-out using Free Wi-Fi integration.
– Provide and Manage Wifi Access
– For returning users, this becomes an even more seamless experience.
– This is my favourite – Even without users logging, just by having their device in store –  in see the hot-spots on your store map of customers which can be used to upgrade your store plan (this is game-changing technology, which would cost a fortune to do manually in store planning previously)

Aside from ‘pinging’ devices to see where customers are in store anonymously, all active user actions are optional with ability to opt out for the privacy conscious. Even without direct interaction or WiFi access, you could have access to insights about their product interest or preference. There are wide reaching possibilities with this technology and we are certain to see this or similar technology make a major play in retail this year onwards.

And the cost? well not much more than you’d spend setting up a standard Wifi network – In fact, Meraki enables an enterprise level solution so simple you could run it at home to see where your kids spend most of their time on devices!

Read more about the Meraki Technology here: https://meraki.cisco.com/solutions/cmx and get in touch if you’d like to be referred to one of our local partners for a live demonstration.

Michael Simonetti
Posted by:

Post Reads: 10.8K

Share this

Go on, see if you can challenge us on "Retail Store Heat Maps using New Smart Wifi Technology" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Garmin
Coles
ISO Certified
Loan Market
Swin
Unsw Australia
Federation
Positive Poster
LBG Australia and New Zealand
WTFN
CAN
Paypal
Professional
Tek Ocean
AC/DC
Green St Juice
Oracle
Van Egmond Group
Melbourne Central
Florsheim
MyAccount
abc
Rydges
Celebrate health
Madman Entertainment
DepSkin.com
street kitchen
tribe
Beaumont
QV Skincare
Brisbane Times
Jetstar
Arthur Galan
Focus On Furniture
Parker Lane
Sunday creek
Macmillan
Elucent
vissf
BlackMores
Dinosaur Designs
ADP Payroll
Metricon
Royal Freemasons
Instant RockStar
Max
James Buyer Advocates
Switzer
Palace Cinemas
Cronos Australia
DeeWhy Market
Etihad Stadium
Bigcommerce
Watches of Switzerland
High Street Armadale
Maxine
MSAC
Ebay
iPrimus
Bintani
Magento
Smh
Ello
Melrose MCT
Smart Company
National Museum of Australia
Movember
Eway
News
Rackspace
Anthill
Bondi Sands
Castran Gilbert
Liveoneday
Australia Goverment
SunSense Digital Agency
Melbourne Heart
Crumpler
Hairhouse Warehouse
Kay Burton
BCG
Chia
Dial Before You Dig
Bank of Cyprus
Schiavello
Bostik
Microsoft-Certified-Azure-Fundamentals
Moov Head Lice
Forbes
passage to india
Oakdale
Uber
Amino Active
Viktoria + Woods
Novvi
Marshall White
Ego Pharmaceuticals
Dusa
Atlantic Group
Fortune Institute
Fresh Cheese Company
Drupal
Victorian Government
Google
POSTER Magazine
Rock Pool Group
OJAY
Xavier
Telstra
Grow Your Business
Grow Rich
Toy World
21st Century Education Agency
CBRE
Engineers Without Borders
TSB
Grays Ecommerce
RMIT University
Canberra
CSquared Executive
Fairfax Media
The Burger Cheese
Ubertas Group
Acquia Drupal Certification
Tassal
Sports Power
Tony and Guy
Engine Swim
Heat Holders
One Shift
Mamma Lucia
MAP
Scrum
Magento Solution Specialist
Australian organic foods
Associated Press
Bulk Nutrients
National Relay Services
Matchbox
Appstore
Nmiinsurance
Windsorsmith
The Age
TPP
Australian Physiotherapy Association
Hanover
Vendor Advocacy Australia
OMS
GooglePlay
University of Melbourne
White Suede
Shell
Jalna
Aqium Gel
Arc One
Fed Square
Melrose Health
GPT Group
Digital Agency Panitsync
131 Pizza
Natralus Australia
McArthur Skincare

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature