Retail Store Heat Maps using New Smart Wifi Technology

15 Jul. 2015 - - Total Reads 11,141

Retail store

store engagement heatmap cisco merakiIn this hyper connected and mobile everywhere world, Retail brands and users want experiences that are simple and real-time. Check out this new technology from Cisco which is a game changer for retail stores – it even gathers Heat Maps (Hot Spot) data on users without them opting in by pinging devices in store.

If you are a brand or business who also sells offline then you want to if know your customer as quickly as an online visitor. Big Data is the key to all Data Driven Maketing and certainly something we champion here at AndMine. But for retail, most transactions occur offline instead of online and you want to reach out to the right customer at the right time: real-time.

As retail brands and store owners, you want to know the interest and intention of store visitors before or while they are there. Consider this – you could know whether someone is a new or a returning VIP customer from your recent online ad campaign. Or know the time spent by a user on a particular section of the store. This gives an immediate opportunity to drive customer loyalty programs and measure the impact of campaigns that drive store visits.

You can have it now with this disruptive technology by Cisco Meraki with their business extension called CMX Analytics Platform. What is great about this is that it can detect and engage with users and provide on store, online and social insights all at once.

There are already brands taking advantage of this. Westfield have deployed the technology to check if a visitor purchased an item in store – and deliver a digital display ad within few minutes to them if they haven’t (very futuristic, product ads following us around the centre… are we ok with this?) – What else did they do? uploaded a floor plan to the Meraki platform. Now they can see user insights on the store plans – including which product shelves the users lingered around the most. It does this purely without users opting in to interactions – it just “feels-out” or pings devices in the store – see the presence heatmap of store visitor above.

What does this means for your Retail Store?

Just some of the connectivity available via Meraki ?

– Valuable information about a visitor to your store is achieved effortlessly.
– You can engage with a visitor who is just passing by your store, they do not even need to have WiFi enabled.
– Enable social login and on store check-out using Free Wi-Fi integration.
– Provide and Manage Wifi Access
– For returning users, this becomes an even more seamless experience.
– This is my favourite – Even without users logging, just by having their device in store –  in see the hot-spots on your store map of customers which can be used to upgrade your store plan (this is game-changing technology, which would cost a fortune to do manually in store planning previously)

Aside from ‘pinging’ devices to see where customers are in store anonymously, all active user actions are optional with ability to opt out for the privacy conscious. Even without direct interaction or WiFi access, you could have access to insights about their product interest or preference. There are wide reaching possibilities with this technology and we are certain to see this or similar technology make a major play in retail this year onwards.

And the cost? well not much more than you’d spend setting up a standard Wifi network – In fact, Meraki enables an enterprise level solution so simple you could run it at home to see where your kids spend most of their time on devices!

Read more about the Meraki Technology here: https://meraki.cisco.com/solutions/cmx and get in touch if you’d like to be referred to one of our local partners for a live demonstration.

Michael Simonetti
Posted by:

Post Reads: 11.1K

Share this

Go on, see if you can challenge us on "Retail Store Heat Maps using New Smart Wifi Technology" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Eway
Engineers Without Borders
QV Skincare
Marshall White
Australian Physiotherapy Association
Unsw Australia
Appstore
GooglePlay
Heat Holders
Tony and Guy
Green St Juice
Australian organic foods
The Age
Beaumont
MyAccount
Canberra
Grow Rich
Bulk Nutrients
Dial Before You Dig
tribe
Bigcommerce
POSTER Magazine
BlackMores
McArthur Skincare
RMIT University
Australia Goverment
Ello
James Buyer Advocates
Anthill
Melbourne Central
Aqium Gel
White Suede
Melrose Health
Schiavello
Focus On Furniture
Engine Swim
iPrimus
Celebrate health
abc
MSAC
Ubertas Group
Positive Poster
Toy World
MAP
Dinosaur Designs
Macmillan
Jetstar
Maxine
Hanover
One Shift
passage to india
TPP
Liveoneday
Arc One
Sunday creek
Professional
CSquared Executive
Victorian Government
Telstra
GPT Group
Etihad Stadium
University of Melbourne
Swin
Mecca cosmetics
Kay Burton
131 Pizza
Novvi
Switzer
Coles
Bostik
Scrum
Movember
ISO Certified
Drupal
Uber
Atlantic Group
Loan Market
Metricon
DepSkin.com
TSB
Instant RockStar
Bank of Cyprus
Brisbane Times
BCG
DeeWhy Market
Melrose MCT
Matchbox
Elucent
Florsheim
Hairhouse Warehouse
Bondi Sands
ADP Payroll
OJAY
Grainshaker
Paypal
News
Smh
CBRE
Viktoria + Woods
LBG Australia and New Zealand
Bintani
Max
Rock Pool Group
Fairfax Media
Oracle
Watches of Switzerland
Tassal
Rydges
Federation
High Street Armadale
Shell
street kitchen
Google
Cronos Australia
Madman Entertainment
catholic insurance
Arthur Galan
Amino Active
Wild Rhino Shoes
Tek Ocean
Van Egmond Group
Palace Cinemas
Associated Press
Forbes
vissf
National Museum of Australia
Ebay
Fortune Institute
Jalna
Magento Solution Specialist
Castran Gilbert
SunSense Digital Agency
Crumpler
Nmiinsurance
Royal Freemasons
Ego Pharmaceuticals
Sports Power
Moov Head Lice
Grow Your Business
Mamma Lucia
Windsorsmith
Rackspace
21st Century Education Agency
Xavier
CAN
Smart Company
Acquia Drupal Certification
Fed Square
The Burger Cheese
Garmin
Oakdale
OMS
Magento
AC/DC
Microsoft-Certified-Azure-Fundamentals
Natralus Australia
Chia
Vendor Advocacy Australia
Fresh Cheese Company
Digital Agency Panitsync
Grays Ecommerce
National Relay Services
WTFN
Dusa
Melbourne Heart
Parker Lane

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature