A Simple Yet Effective Keyword Strategy

21 Aug. 2017 - - Total Reads 3,843

Search Engine Optimisation

Your Keyword strategy is a combination of various interrelated factors . We discuss a how crucial it is to have a good keyword strategy. SEO strategy though is a comprehensive service, detailed, complex, challenging and highly competitive. When completed comprehensively, our monthly process looks like this below ; If you’d like assistance determining which parts (some or all) of these to integrate into your strategy, contact us.

Keyword Research and Keyword Strategy

The Right Keywords are the key to your SEO Strategy

Keywords are an important factor in your SEO effort, it ties your strategy together. Your content, title, meta descriptions, image tags, URL are all based upon the keyword(s) of your choice. Selecting an appropriate keyword that will bring in more organic traffic to your site is the first step to your SEO strategy. Keyword selection must be done on the basis of its relevancy to your product, its popularity with the web audience – which can be gauged upon from search engine analytics, and the competition that it will bring along. Keyword selection is not easy because the most popular ones are the most frequently used ones and thus mean increased competition for ranking. Moreover, the popular ones are often the ones that are bought for placement via AdWords. Your choice of keyword is therefore a trade off between various parameters.

Selecting the right keywords

Always start by researching relevant keywords using the Keyword Planner. (Refer this tutorial for optimized use of the keyword planner). Select a keyword that is relevant to you by making a bargain between the search volume and competition. Most often it will be better to aim for low competition keywords but if your business and services are reputable names with authoritative web presence then you can go for high competition keywords too. Search for your site in Google and see if there are any non-optimised pages. Optimise all the pages that have not yet been and also use Google to see if the suggested Keywords have been used across the site. If no content exists for the suggested keywords then write contents matching the keywords. This will ensure that you will not have non-optimized pages, unused keywords or issues of content duplication. Link to pages within the site and also provide links to trusted sites across the web.

The frequency of the keywords

How often do we use the keywords then? The recommended density for keywords including the page title and meta description is 10%, 4% for the exact match and 6% for phrase and intent matching. There is no hard and fast rule for this but this figure represents a fair distribution and also provides for a good flow of reading. In titles, meta descriptions and the first few lines of the content we should make sure to use the exact keywords but they should not look forced upon and disturb the readability of the page.

Using keywords in titles and descriptions as early as possible is important because there is a limit to the length of meta titles and descriptions and keywords might get slashed out in case your description or tiles overflow. The importance of writing good keyword rich titles and description is not just limited to page-rank. Once you have been featured on the SERP, it is often the quality and relevancy of your titles and descriptions that helps people make a click to your site. This will help you increase organic traffic and in turn further improve your page-rank. Just remember not to write click-bait headlines. That is a shoot in the foot onsite SEO strategy as this will mean increased bounce rate and search engine penalties.

Content development and other SEO Strategy factors

Only including the required keywords and in right number does not suffice for proper optimisation. The used keywords must go on to form an informative content with proper length, readability and information. The recommended minimum length is 250-300 words but you can use more text upon necessity. Quality of the articles and its relevance are very important, especially given that keywords are not as relevant as they were and the user friendliness of the site is gaining more importance with algorithms than crawler friendliness, since crawler friendliness can be played around with.

Make sure you update your sites regularly. Sites with outdated contents are not ranked properly by search engines so make updates frequently and in bulk when relevant. Make usage of multimedia contents to engage user and increase retention.

(Content Development Tutorial Here)

This article forms a part of our series on the basics of SEO and best practices. For other articles in the series click on the links below:

I. The Logic of SEO
II. Onsite SEO (included here as part of the SEO Strategy)
III. Technical SEO
IV. Off Site SEO

Michael Simonetti
Posted by:

Post Reads: 3.8K

Share this

Go on, see if you can challenge us on "A Simple Yet Effective Keyword Strategy" - Part of our 164 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Watches of Switzerland
Swin
Professional
Australian Physiotherapy Association
MyAccount
Digital Agency Panitsync
Max
Switzer
Coles
Melbourne Central
Elucent
High Street Armadale
One Shift
Anthill
Melrose MCT
Sports Power
Fresh Cheese Company
vissf
BlackMores
MSAC
Associated Press
Unsw Australia
Oracle
Tek Ocean
Arc One
Hairhouse Warehouse
Fairfax Media
ISO Certified
Dial Before You Dig
Viktoria + Woods
Scrum
Positive Poster
Appstore
Bigcommerce
The Age
Liveoneday
Uber
Grays Ecommerce
Forbes
DeeWhy Market
Movember
National Relay Services
Magento Solution Specialist
Etihad Stadium
Dusa
Ebay
iPrimus
Victorian Government
Grow Rich
Smart Company
Google
QV Skincare
Drupal
ADP Payroll
Parker Lane
DepSkin.com
Microsoft-Certified-Azure-Fundamentals
GooglePlay
Ego Pharmaceuticals
Green St Juice
Canberra
Shell
National Museum of Australia
Nmiinsurance
Madman Entertainment
Brisbane Times
GPT Group
POSTER Magazine
21st Century Education Agency
Bank of Cyprus
Marshall White
Mamma Lucia
White Suede
OJAY
131 Pizza
Novvi
Telstra
Vendor Advocacy Australia
CAN
Tassal
Bondi Sands
Metricon
The Burger Cheese
abc
Paypal
Chia
LBG Australia and New Zealand
Amino Active
OMS
CSquared Executive
Australia Goverment
Smh
Eway
James Buyer Advocates
Rydges
Dinosaur Designs
Palace Cinemas
TSB
Moov Head Lice
Cronos Australia
Crumpler
Atlantic Group
Engine Swim
Ello
Macmillan
Magento
SunSense Digital Agency
Tony and Guy
Toy World
Hanover
News
MAP
Engineers Without Borders
Van Egmond Group
Royal Freemasons
TPP
Fed Square
tribe
Bulk Nutrients
Jetstar
Instant RockStar
Maxine
Grow Your Business
Focus On Furniture
Castran Gilbert
Natralus Australia
Kay Burton
Schiavello
Bintani
University of Melbourne
Rock Pool Group
AC/DC
Aqium Gel
WTFN
Matchbox
Acquia Drupal Certification
CBRE
Ubertas Group
Fortune Institute
Jalna
Loan Market
Rackspace
RMIT University
Arthur Galan
Melbourne Heart
Melrose Health

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature