Site Ranking – Technical Factors That Affect Ranking

Technical SEO covers the technical side of optimisation. Technical factors that affect site ranking include mobile friendliness of the site, page load speed, international SEO, availability of sitemap etc.

Is your site mobile compatible? Does it render properly across all range of available devices and browsers? Search engine will only rank sites with better overall compatibility higher. Unresponsive design and an inability to load properly in certain browser will directly affect your traffic volume and search rank. Given that most of web navigation is now happening via mobile, the volume of traffic you will lose because of your site not being mobile friendly will be very significant.

If you are looking to make your site easier to index for search engines then use structured data. Markups like Schema- a common project of Google, Bing, Yahoo and Yandex – help in providing search engine friendly structure of data on your site with easily extract-able information that can be used to display snippets like your address, telephone number, publication date of the page etc. from your content in the SERP.

Another technical SEO factor that affect site ranking is content duplication. While most issues with thin or duplicate content can be addressed via on page measures there are some that need technical considerations. International websites often come with various language versions of the pages. For contents using two versions of the English language, say English UK and English US, most of the contents will be matched. You must therefore use appropriate practices of international SEO like hreflang tags for international websites to avoid search engine penalties. Moreover, you can have different URLs for same page on the site. An URL that is generated from search engines or redirected from a different path to the current URL will mean different things to search engine in case each of these are indexed. This will cause content duplication. Use rel canonical tags to tell search engines that these are pathways to same location on the site.

One of the most important factor that determines your site ranking is the page load speed of your site. An average user only waits a few seconds for a site to load. If the site does not load then the user will bounce back to a different site serving the same purpose. If this happens more frequently, you will lose site ranking. Page speed is an issue for even some of the popular websites. Things that mainly contribute to page load speed are non-optimized images, non caching of information, too many CSS requests etc. Other out of site factors that affect page load speed are the vicinity of the hosting server location to the user, use of Content Delivery Network (CDN) etc. It has been estimated that a one second delay in page load speed can cause conversion to drop by 7%.

For proper indexing with search engines, provide them an XML sitemap of your website. This will make it easier for the crawlers to navigate through your site and will ensure that none of the contents will be left out. Design a simple website architecture and categorise each pages and place all content under related categories so that no page is more than a few clicks away. Proper sitemaps will also help provide search engines an idea about the intent of the content in your site. Haphazard and non-categorised content placement will confuse the search engine about the purpose behind your contents and you will lose ranking credibility.

Another factor  that is detrimental to your rank is broken links. This will cause discontinuity in crawling and negative user experience. Redirect not found pages to the nearest and most relevant source. This will help with a seamless user experience and also allow you to preserve link authority from your previous expired link.

Other technical SEO factors that affect your site ranking include domain age, domain trust, site up-time etc.

 

This article forms a part of our series on the basics of SEO and best practices. For other articles in the series click on the links below:

I. The Logic of SEO
II. Onsite SEO
III. Technical SEO
IV. Off Site SEO

There is more to it than having your Site Ranking – Technical Factors That Affect Ranking sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Hanover
Maxine
Jalna
The Canberra Times
Catholic Insurance
Smart Company
Australian Organic Food CO
Ego Pharmaceuticals
DUSA, Deakin University Student Association
Rackspace
Engineers Without Borders
Bintani Australia
Australian Anthill
Ubertas Group
Associated Press
Focus On Furniture
Street Kitchen
Royal Freemasons
Eway
Tek Ocean
Matchbox Homewares
Tomorrow Stars Basketball
OMS – Order Management System
The University Of Melbourne
Palace Cinemas
MyAccount
Grainshaker
Oracle
Chia
Instant RockStar
Madman Entertainment
Mamma Lucia
DepSkin.com
Sports Power
Craft CMS
Plan It Sync It
Microsoft Certified Azure Fundamentals
Bondi Sands
ADP Payroll
Boston Consulting Group
Garmin
Melrose Health
CAN- Common Wealth Bank
Mecca Brands
RMIT University
Sunday Creek
Coles
Passage To India
CB Richard Ellis
ISO Certified
CSquared Executive
VISSF
Arthur Galan
Aqium Gel
Paypal
Florsheim Shoes
131 Pizza
Switzer Media+Publishing
NMI Insurance
Victorian Government
Dial Before You Dig
Brisbane Times
Etihad Stadium
Bank of Cyprus
Think & Grow Rich Inc
Scrum.org
Castran Gilbert
Atlantic Group of Companies
Federation Square
Australian Government
Forbes
OJAY
Bostik
Unsw Australia
The Age
Oakdale Meat Co
Schiavello
McArthur Skincare
Movember
Van Egmond Group
Bulk Nutrients
Toy World
News
Cronos Australia
Loan Market
iPrimus
Shell
Wild Rhino Shoes
Melbourne Sports and Aquatic Centre – MSAC
Federation University Australia
Bigcommerce
ABC
SMH – The Sydney Morning Herald
Natralus Australia
POSTER Magazine
Crumpler
Vendor Advocacy Australia
Liveoneday
Fresh Cheese Company
Green St Juice CO
BlackMores
21st Century Australia Party
Ello
Moov Head Lice
DeeWhy Market
Viktoria & Woods
SwinBurne University of Technology
Tribe
Melbourne Heart
Naturtint
Beaumont
SunSense Digital Agency
Amino Active
Ebay
Kadac
The Burger Cheese
Rydges
Watches of Switzerland
LBG Australia and New Zealand
Melrose MCT
Melbourne Central
Jetstar
QV Skincare
Macmillan Publishing
National Museum of Australia
Buy Aussie Now
Telstra
The Fortune Institute
Hairhouse Warehouse
Marshall White
Adobe Professional
One Shift
Xavier
Rock Pool Group
Fast.co
Toni&Guy
High Street Armadale
AC/DC
Windsorsmith
Tassal
TPP
National Relay Services
GooglePlay
Max’s
Engine Swim
White Suede
MAP
Carlton Football Club
Magento
Google
Celebrate Health
Metricon
Kay&Burton
Passage Foods
Arc One
James Buyer Advocates
WTFN
Magento Solution Specialist
Fairfax Media
Positive Poster
Novvi
Uber
Heat Holders
Parker Lane
Elucent
Dinosaur Designs
Grow Your Business
Acquia Certified Site Builder Drupal
Grays Ecommerce
GPT Group
Australian Physiotherapy Association
Appstore
Drupal

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials
AndMine-Google-Partner-Signature