Site Ranking – Technical Factors That Affect Ranking

Technical SEO covers the technical side of optimisation. Technical factors that affect site ranking include mobile friendliness of the site, page load speed, international SEO, availability of sitemap etc.

Is your site mobile compatible? Does it render properly across all range of available devices and browsers? Search engine will only rank sites with better overall compatibility higher. Unresponsive design and an inability to load properly in certain browser will directly affect your traffic volume and search rank. Given that most of web navigation is now happening via mobile, the volume of traffic you will lose because of your site not being mobile friendly will be very significant.

If you are looking to make your site easier to index for search engines then use structured data. Markups like Schema- a common project of Google, Bing, Yahoo and Yandex – help in providing search engine friendly structure of data on your site with easily extract-able information that can be used to display snippets like your address, telephone number, publication date of the page etc. from your content in the SERP.

Another technical SEO factor that affect site ranking is content duplication. While most issues with thin or duplicate content can be addressed via on page measures there are some that need technical considerations. International websites often come with various language versions of the pages. For contents using two versions of the English language, say English UK and English US, most of the contents will be matched. You must therefore use appropriate practices of international SEO like hreflang tags for international websites to avoid search engine penalties. Moreover, you can have different URLs for same page on the site. An URL that is generated from search engines or redirected from a different path to the current URL will mean different things to search engine in case each of these are indexed. This will cause content duplication. Use rel canonical tags to tell search engines that these are pathways to same location on the site.

One of the most important factor that determines your site ranking is the page load speed of your site. An average user only waits a few seconds for a site to load. If the site does not load then the user will bounce back to a different site serving the same purpose. If this happens more frequently, you will lose site ranking. Page speed is an issue for even some of the popular websites. Things that mainly contribute to page load speed are non-optimized images, non caching of information, too many CSS requests etc. Other out of site factors that affect page load speed are the vicinity of the hosting server location to the user, use of Content Delivery Network (CDN) etc. It has been estimated that a one second delay in page load speed can cause conversion to drop by 7%.

For proper indexing with search engines, provide them an XML sitemap of your website. This will make it easier for the crawlers to navigate through your site and will ensure that none of the contents will be left out. Design a simple website architecture and categorise each pages and place all content under related categories so that no page is more than a few clicks away. Proper sitemaps will also help provide search engines an idea about the intent of the content in your site. Haphazard and non-categorised content placement will confuse the search engine about the purpose behind your contents and you will lose ranking credibility.

Another factor  that is detrimental to your rank is broken links. This will cause discontinuity in crawling and negative user experience. Redirect not found pages to the nearest and most relevant source. This will help with a seamless user experience and also allow you to preserve link authority from your previous expired link.

Other technical SEO factors that affect your site ranking include domain age, domain trust, site up-time etc.

 

This article forms a part of our series on the basics of SEO and best practices. For other articles in the series click on the links below:

I. The Logic of SEO
II. Onsite SEO
III. Technical SEO
IV. Off Site SEO

There is more to it than having your Site Ranking – Technical Factors That Affect Ranking sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Schiavello
Focus On Furniture
HGG 
Catholic Insurance
Oakdale Meat Co
CAN- Common Wealth Bank
Toni&Guy
Federation University Australia
Crumpler
Engine Swim
Cooper Mills
The Age
National Relay Services
Buy Aussie Now
CSquared Executive
Think & Grow Rich Inc
King Wood Mallesons
Beaumont
MyAccount
Australian Physiotherapy Association
QV Skincare
Street Kitchen
Coles
Etihad Stadium
Melbourne Sports and Aquatic Centre – MSAC
Cronos Australia
Jalna
Eway
Natralus Australia
Grow Your Business
Aqium Gel
Sports Power
Switzer Media+Publishing
Herbert Smith Freehills
Grays Ecommerce
Arc One
Max’s
Dinosaur Designs
Novvi
Fresh Cheese Company
ISO Certified
Matchbox Homewares
Parker Lane
CB Richard Ellis
The Burger Cheese
Mecca Brands
Plants
Tribe
Gilbert+Tobin
ACTUATE IP
21st Century Australia Party
GPT Group
Kay&Burton
Melbourne Central
Taylor Rose
Cleanfit
Unsw Australia
McArthur Skincare
Hairhouse Warehouse
Amino Active
PranaOn
Heat Holders
DUSA, Deakin University Student Association
ADP Payroll
Chia
Bintani Australia
White Suede
Elucent
Florsheim Shoes
Grainshaker
Palace Cinemas
ISO CERTIFIED 27001
Fairfax Media
High Street Armadale
Ubertas Group
Green St Juice CO
The Fortune Institute
Castran Gilbert
Windsorsmith
The Royal Melbourne Hospital
Federation Square
Telstra
Inferflora
Loan Market
Arthur Galan
Plan It Sync It
Mark Alexander Design
Shell
Watches of Switzerland
Uber
SMH – The Sydney Morning Herald
The University Of Melbourne
TPP
RMIT University
Celebrate Health
Melbourne Heart
Bostik
Instant RockStar
VISSF
Positive Poster
Microsoft Certified Azure Fundamentals
Viktoria & Woods
Ebay
Australian Anthill
Boston Consulting Group
Moov Head Lice
Peter Mac
Bondi Sands
Smart Company
SunSense Digital Agency
Carlton Football Club
Acquia Certified Site Builder Drupal
131 Pizza
Kadac
One Shift
Victorian Government
Melrose MCT
Vitura Health
Macmillan Publishing
James Buyer Advocates
French Tables
Fast.co
Ego Pharmaceuticals
Australian Organic Food CO
Paypal
POSTER Magazine
Forbes
Xavier
Rydges
Craft CMS
News
Adobe Professional
Fit My Car
Gadens
Rackspace
DepSkin.com
Dial Before You Dig
SwinBurne University of Technology
Tomorrow Stars Basketball
Metricon
MAP
National Museum of Australia
Appstore
Madman Entertainment
The Canberra Times
Rock Pool Group
Australian Government
Scrum.org
Oracle
Naturtint
LBG Australia and New Zealand
Drupal
Bulk Nutrients
Van Egmond Group
Associated Press
Thomson Geer
Royal Freemasons
Passage To India
Banki Haddock Fiora
Garmin
Tassal
NGS Super
Brisbane Times
OJAY
Engineers Without Borders
Sunday Creek
ABC
AC/DC
Maxine
Melrose Health
Hanover
Toy World
Ello
Google
NMI Insurance
WTFN
GooglePlay
Vendor Advocacy Australia
NextTech
Wild Rhino Shoes
Mamma Lucia
Macpherson Kelley
Atlantic Group of Companies
Jetstar
Marshall White
DeeWhy Market
iPrimus
Magento
OMS – Order Management System
Magento Solution Specialist
BlackMores
Cell Therapies
Bank of Cyprus
Bigcommerce
Movember
Passage Foods
Liveoneday
Tek Ocean

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature