9 Best Social Media Management Tips to Increase Traffic

15 Oct. 2013 - - Total Reads 5,744

With so many platforms in use it can be difficult to track what content is going where and to whom it is reaching. Social Marketing Website Involver http://www.involver.com/ has recently put out a paper on managing the social media mix. Highlighting nine steps to getting on top of your social media marketing, it is a useful read for all online marketers to follow these social media management tips.

Here is an outline of the 9 Best Social Media Management Tips that will help increase traffic:

  1. Make a list of your social media portfolio:

    Create an inventory list of all forms of social media currently in use.

  2. Note content used:

    List all different forms of content distributed in a table with each forming the heading of a new column. These will include your white papers, status updates, event information, industry discussion etc.

  3. Look through ‘social media lenses’ to help generate understanding and new ideas.

    Add rows in the table for these four points. The first of these is dubbed Frequency/formality. Rank all your content based on its frequency (how often you send it out) and then formality (level of investment in the communication/how results driven it is). The third ranking should be done based on subscription size. The more subscriptions, the more wide spread your message is being sent. Also at this step you should think about how content flows from one channel to another and what is the main point of discussion in each channel. For example you may have a blog post that focuses on industry trends that leads to a white paper on a particular piece of that information.

  4. Group content with channels

    . If one item of content is used in more than one channel that is ok, but aim for no more than three. One channel should stand out a as ‘digest’ channel, containing information about all other channels.

  5. Articulate the essence of each channel and create separate communication goals.

    For example your twitter account may be about ‘industry thoughts’ (essence) serving to ‘foster community spirit (goal). If channels come out with similar goals and/or essence it is time to cut down. If you are worried note that it is more beneficial to the user if a channel is providing them with a targeted resource.

  6. Discover where you are under-serving the market.

    This can be gauged from the above analysis and should be combined with online polls and feedback from users.

  7. Strategize

    Now it’s time to cut further by ranking strategies based on feasibility and Importance. All Short term goals should be aligned with long term goals. This is best done in a visual format, such as an arch.

  8. Make a Content Flow Diagram

    This should contain each of your revised social media channels and clearly demonstrate how each channel feeds into each other. Digest inputs should be placed on the left, linking to original content, and finally, to audience. See below for an example:

    9 Best Social Media Management Tips to Increase Traffic

  9. Use tracking software like Crowd-booster.com

    (http://crowdbooster.com/ ). This can help you schedule your content, get easy to comprehend analytics and gain useful recommendations and customer insights.

Regular review of your social media mix will help to create the best strategy. Start getting organised today! Follow these social media management tips and help to gain more visits to your site and boost your business.

Michael Simonetti
Posted by:

Post Reads: 5.7K

Share this

Go on, see if you can challenge us on "9 Best Social Media Management Tips to Increase Traffic" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Grainshaker
Aqium Gel
Ubertas Group
Loan Market
King Wood Mallesons
AC/DC
21st Century Australia Party
TPP
Green St Juice CO
Oakdale Meat Co
Carlton Football Club
Microsoft Certified Azure Fundamentals
Think & Grow Rich Inc
Mecca Brands
CAN- Common Wealth Bank
Instant RockStar
Eway
Oracle
Tassal
Cronos Australia
Bank of Cyprus
Cell Therapies
Beaumont
Associated Press
White Suede
Focus On Furniture
SunSense Digital Agency
Rydges
Atlantic Group of Companies
QV Skincare
Uber
Positive Poster
Telstra
One Shift
SwinBurne University of Technology
131 Pizza
Rackspace
Smart Company
Fairfax Media
DepSkin.com
Sports Power
Dial Before You Dig
Engine Swim
Etihad Stadium
PranaOn
Marshall White
Florsheim Shoes
News
RMIT University
Vitura Health
Cooper Mills
Hairhouse Warehouse
BHF
Buy Aussie Now
VISSF
The Fortune Institute
Rock Pool Group
MyAccount
Fast.co
Fresh Cheese Company
High Street Armadale
The Royal Melbourne Hospital
Novvi
Dinosaur Designs
Wild Rhino Shoes
Acquia Certified Site Builder Drupal
OJAY
Naturtint
Bostik
ACTUATE IP
Garmin
Parker Lane
Crumpler
Magento
Movember
Max’s
French Tables
POSTER Magazine
Google
Madman Entertainment
Van Egmond Group
Gadens
Heat Holders
Royal Freemasons
Bintani Australia
Appstore
NextTech
Jalna
Moov Head Lice
SMH – The Sydney Morning Herald
National Relay Services
Peter Mac
Craft CMS
Adobe Professional
Switzer Media+Publishing
Tribe
Xavier
Cleanfit
iPrimus
Mamma Lucia
Natralus Australia
WTFN
ISO Certified
Thomson Geer
Unsw Australia
Paypal
Mark Alexander Design
Plants
The Canberra Times
Passage Foods
Melbourne Sports and Aquatic Centre – MSAC
Ebay
Vendor Advocacy Australia
Australian Government
Elucent
Brisbane Times
Kadac
The Burger Cheese
The Age
McArthur Skincare
BlackMores
Grow Your Business
Shell
Ego Pharmaceuticals
Metricon
Coles
DUSA, Deakin University Student Association
Federation Square
Street Kitchen
DeeWhy Market
Melbourne Heart
The University Of Melbourne
Toy World
LBG Australia and New Zealand
Kay&Burton
GooglePlay
Jetstar
Federation University Australia
Amino Active
James Buyer Advocates
OMS – Order Management System
Tomorrow Stars Basketball
Scrum.org
Victorian Government
Arc One
ABC
Maxine
Australian Physiotherapy Association
CB Richard Ellis
Melrose Health
Sunday Creek
Chia
Watches of Switzerland
MAP
Toni&Guy
Bulk Nutrients
NMI Insurance
Gilbert+Tobin
Passage To India
Schiavello
HGG 
Plan It Sync It
Matchbox Homewares
Australian Anthill
Australian Organic Food CO
Liveoneday
Castran Gilbert
GPT Group
Macmillan Publishing
ADP Payroll
Magento Solution Specialist
Windsorsmith
Boston Consulting Group
Catholic Insurance
Drupal
Viktoria & Woods
Celebrate Health
Inferflora
ISO CERTIFIED 27001
Arthur Galan
Forbes
Bondi Sands
Ello
Tek Ocean
Palace Cinemas
Herbert Smith Freehills
National Museum of Australia
CSquared Executive
Engineers Without Borders
Melrose MCT
Bigcommerce
Hanover
Grays Ecommerce
Melbourne Central

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature