9 Best Social Media Management Tips to Increase Traffic

15 Oct. 2013 - - Total Reads 5,011

With so many platforms in use it can be difficult to track what content is going where and to whom it is reaching. Social Marketing Website Involver http://www.involver.com/ has recently put out a paper on managing the social media mix. Highlighting nine steps to getting on top of your social media marketing, it is a useful read for all online marketers to follow these social media management tips.

Here is an outline of the 9 Best Social Media Management Tips that will help increase traffic:

  1. Make a list of your social media portfolio:

    Create an inventory list of all forms of social media currently in use.

  2. Note content used:

    List all different forms of content distributed in a table with each forming the heading of a new column. These will include your white papers, status updates, event information, industry discussion etc.

  3. Look through ‘social media lenses’ to help generate understanding and new ideas.

    Add rows in the table for these four points. The first of these is dubbed Frequency/formality. Rank all your content based on its frequency (how often you send it out) and then formality (level of investment in the communication/how results driven it is). The third ranking should be done based on subscription size. The more subscriptions, the more wide spread your message is being sent. Also at this step you should think about how content flows from one channel to another and what is the main point of discussion in each channel. For example you may have a blog post that focuses on industry trends that leads to a white paper on a particular piece of that information.

  4. Group content with channels

    . If one item of content is used in more than one channel that is ok, but aim for no more than three. One channel should stand out a as ‘digest’ channel, containing information about all other channels.

  5. Articulate the essence of each channel and create separate communication goals.

    For example your twitter account may be about ‘industry thoughts’ (essence) serving to ‘foster community spirit (goal). If channels come out with similar goals and/or essence it is time to cut down. If you are worried note that it is more beneficial to the user if a channel is providing them with a targeted resource.

  6. Discover where you are under-serving the market.

    This can be gauged from the above analysis and should be combined with online polls and feedback from users.

  7. Strategize

    Now it’s time to cut further by ranking strategies based on feasibility and Importance. All Short term goals should be aligned with long term goals. This is best done in a visual format, such as an arch.

  8. Make a Content Flow Diagram

    This should contain each of your revised social media channels and clearly demonstrate how each channel feeds into each other. Digest inputs should be placed on the left, linking to original content, and finally, to audience. See below for an example:

    9 Best Social Media Management Tips to Increase Traffic

  9. Use tracking software like Crowd-booster.com

    (http://crowdbooster.com/ ). This can help you schedule your content, get easy to comprehend analytics and gain useful recommendations and customer insights.

Regular review of your social media mix will help to create the best strategy. Start getting organised today! Follow these social media management tips and help to gain more visits to your site and boost your business.

Michael Simonetti
Posted by:

Post Reads: 5K

Share this

Go on, see if you can challenge us on "9 Best Social Media Management Tips to Increase Traffic" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

The Burger Cheese
Castran Gilbert
One Shift
Buy Aussie Now
Rydges
Uber
Google
POSTER Magazine
Bank of Cyprus
Celebrate health
Natralus Australia
Florsheim
Heat Holders
Elucent
Toy World
OMS
GPT Group
White Suede
McArthur Skincare
Coles
Australia Goverment
Unsw Australia
Matchbox
Dial Before You Dig
MyAccount
Moov Head Lice
Paypal
Victorian Government
DepSkin.com
Hairhouse Warehouse
Beaumont
street kitchen
Crumpler
Positive Poster
Acquia Drupal Certification
Jetstar
Bulk Nutrients
Bigcommerce
University of Melbourne
131 Pizza
Bondi Sands
Amino Active
RMIT University
Kay Burton
Maxine
Grainshaker
Metricon
Aqium Gel
Ego Pharmaceuticals
Hanover
Federation
Parker Lane
Viktoria + Woods
MSAC
SunSense Digital Agency
Sports Power
Atlantic Group
Dinosaur Designs
Ubertas Group
Jalna
BCG
The Age
ADP Payroll
Chia
Mamma Lucia
Scrum
Grow Your Business
Arc One
catholic insurance
Bintani
Max
Switzer
Focus On Furniture
Ello
Instant RockStar
Telstra
Rock Pool Group
Appstore
Canberra
MAP
Kadac
Magento
OJAY
Dusa
TPP
Nmiinsurance
Green St Juice
Melrose Health
LBG Australia and New Zealand
James Buyer Advocates
News
Tassal
Macmillan
Garmin
Fortune Institute
Xavier
Schiavello
BlackMores
Smh
CAN
Movember
Anthill
National Relay Services
Ebay
Melbourne Heart
QV Skincare
Royal Freemasons
Bostik
High Street Armadale
Novvi
Professional
Grays Ecommerce
Fairfax Media
Eway
Liveoneday
Mecca cosmetics
Fast.co
Sunday creek
Loan Market
Palace Cinemas
Associated Press
CSquared Executive
Australian Physiotherapy Association
passage to india
Van Egmond Group
21st Century Education Agency
National Museum of Australia
Grow Rich
Tek Ocean
Magento Solution Specialist
abc
TSB
Naturtint
Australian organic foods
Cronos Australia
Fed Square
Tony and Guy
Melrose MCT
Rackspace
GooglePlay
Etihad Stadium
Smart Company
Engine Swim
iPrimus
Swin
CBRE
DeeWhy Market
vissf
Madman Entertainment
tribe
Oakdale
Windsorsmith
Brisbane Times
Oracle
Microsoft-Certified-Azure-Fundamentals
Arthur Galan
Drupal
Watches of Switzerland
Passage Foods
ISO Certified
Shell
Wild Rhino Shoes
Engineers Without Borders
Fresh Cheese Company
Marshall White
AC/DC
Forbes
WTFN
Melbourne Central
Vendor Advocacy Australia
Digital Agency Panitsync

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature