Our Channel 10 – Social Media Video Marketing Tips

3 Jul. 2018 - - Total Reads 2,852

The living room - channel 10

Video is super hot – leading all new age social interactions and the time spent by people on their mobile devices. Guesting on a feature segment on Channel 10’s The Living Room, I had the chance to help Zak’s business and the Living Room’s Audience with plenty of good Social Media Video Marketing Tips.

– Watch the episode here, skip to around 30 mins for the segment

What we shared

Having your own video channel and audience is accessible to everyone and anyone with an idea, the motivation and a mobile, but there’s so much more to it…

Before you start

You need to plan before you dive into it. What is your topic or the target audience that you’re after?

Well, the good news is that online there is a topic for everything and anything that you could think of under the sun. From sheep shearing to monkey watching, even snail racing if you dig deep enough. But you have to understand that the internet is a BIG place, so the main thing you need to always ask yourself is – is your topic engaging? Who else is doing it, how can you overcome the competition and importantly – what will be YOUR point of difference in engagement? (We’ll come back to that in a bit.)

Whether you’re running social for a huge global brand, or just wanting to get your foot into this area for the first time; Learn as you go – your very first video will be like the first pancake. But the important thing is to not discard it, but rather to learn and continuously build the whole time. So my advanced tips to take home, or on the journey with you are:

  1. Be real – be YOU:  Sounds obvious, yes, but when you don’t know something or you over-reach, the internet can have too many critics who’ll knock you back. Don’t forget to also talk TO camera – be the brand and the face of your videos – develop your TOV (Tone of Voice) and character, either personalised, or a well crafted character.
  2. Do something different: This can be something big, or even something small, but it has to be different. If you don’t have something that will wow audiences, you won’t stand out. It could be as simple as shiny red shoes, your HUGE personality – with Brand we talk about UVP (Unique Value Proposition), but essentially character is what it is all about.
  3. Do it often : Decide when you are going to post and do it regularly – at least once a week is ideal (just like The Living Room) to keep audiences interested with new content. This means planning out what you want to say over at least 6 months so you don’t run out of ideas.… and any new topical posts are a bonus – add and mix anytime.

Yes, it does take time, but of course you’ll develop your character and confidence over time. On a scale between 1-10, you’ll start, hopefully above my kids, by going “Hey guys!” at the start of their Youtube videos and rambling about their favourite toy for 10 minutes…. but certainly below the Kardashians.

Advanced social media video tips

After you’ve established yourself comfortably in front of the camera, then we move onto the nitty-gritty 0f turning basic videos to serious channels. Use your communication skills to hone in on ROI / revenue generation for businesses with the following. There are hundreds of good ideas, here are some thought starters / best practice we mix into our client strategies;

  • Having a Core brand tagline
  • Tripods, Selfy Sticks, Gadgets to grab onto things for unique angles.
  • Understanding your audience and where the high topic engagement sits
  • Crafting specific audience pathways / messaging
  • Building an Audience, slow and fast pathways (but don’t ever buy likes / views)
  • How to “go viral” with both boosting and organic sharing
  • Hashtags and Social Best Practices e.g. the best time of the day or week to post
  • Publishing platforms – Time and Effort vs Reward/ Scheduling
  • Brand tagging, collaboration and sponsorship
  • Utilising Video SEO, website and social addresses to get interest and click through
  • Titling videos correctly for FREE traffic – read more about SEO titling here
  • Recording quality, visual brand, top and tail graphics, audio
  • Tracking $$$ returns and revenue (CPA)
  • 12 Month Content Calendars and detailed posting plans

Most of the stuff is actually common sense once you actually start – like anything you’ve got to commit time or resources to make it work, the competition for social video is huge and growing everyday. It’s why so many high profile youtubers have more views than mainstream media.

This post was for the The Living Room Segment on Channel 10  – Watch the episode here, skip to around 30 mins for the segment

Michael Simonetti
Posted by:

Post Reads: 2.9K

Share this

Go on, see if you can challenge us on "Our Channel 10 – Social Media Video Marketing Tips" - Part of our 169 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Hairhouse Warehouse
Magento
The Burger Cheese
iPrimus
Marshall White
Watches of Switzerland
Bulk Nutrients
Google
131 Pizza
OMS
Amino Active
Oakdale
Viktoria + Woods
University of Melbourne
Forbes
James Buyer Advocates
Arthur Galan
Hanover
Kay Burton
Jalna
National Relay Services
Paypal
Australian Physiotherapy Association
Melbourne Central
Sports Power
Fresh Cheese Company
Heat Holders
Maxine
BlackMores
One Shift
QV Skincare
Mamma Lucia
Rackspace
Dinosaur Designs
Jetstar
Brisbane Times
Macmillan
Movember
Xavier
Rydges
Professional
POSTER Magazine
Switzer
Focus On Furniture
Van Egmond Group
Fed Square
Ubertas Group
MSAC
CBRE
RMIT University
DeeWhy Market
Castran Gilbert
High Street Armadale
Fairfax Media
TSB
Max
Bintani
Rock Pool Group
abc
Parker Lane
Smart Company
AC/DC
Toy World
BCG
Australia Goverment
Tony and Guy
Green St Juice
passage to india
Grays Ecommerce
Garmin
Nmiinsurance
SunSense Digital Agency
Tassal
CSquared Executive
Etihad Stadium
Unsw Australia
Dusa
Engine Swim
LBG Australia and New Zealand
21st Century Education Agency
Metricon
Eway
Arc One
Microsoft-Certified-Azure-Fundamentals
ISO Certified
Melrose MCT
Palace Cinemas
Ego Pharmaceuticals
Matchbox
vissf
TPP
McArthur Skincare
Swin
OJAY
Schiavello
Celebrate health
Tek Ocean
Associated Press
Crumpler
Natralus Australia
Shell
Acquia Drupal Certification
WTFN
Smh
Bostik
Grow Rich
Ello
GPT Group
Instant RockStar
Canberra
Bigcommerce
Melbourne Heart
Telstra
Vendor Advocacy Australia
GooglePlay
Chia
Federation
National Museum of Australia
Cronos Australia
Uber
Grow Your Business
Elucent
Coles
Appstore
White Suede
Windsorsmith
Novvi
Beaumont
Bank of Cyprus
Bondi Sands
Liveoneday
Anthill
street kitchen
Oracle
Engineers Without Borders
CAN
Royal Freemasons
Dial Before You Dig
Drupal
Ebay
Victorian Government
Magento Solution Specialist
Positive Poster
Australian organic foods
Digital Agency Panitsync
Scrum
Atlantic Group
Florsheim
Fortune Institute
MyAccount
Madman Entertainment
ADP Payroll
MAP
tribe
Aqium Gel
Melrose Health
Moov Head Lice
DepSkin.com
News
The Age
Loan Market
Sunday creek

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature