Video is super hot – leading all new age social interactions and the time spent by people on their mobile devices. Guesting on a feature segment on Channel 10’s The Living Room, I had the chance to help Zak’s business with plenty of good Social Media Video Marketing Tips.
Having your own video channel and audience is accessible to everyone and anyone with an idea, the motivation and a mobile, but there’s so much more to it…
You need to plan before you dive into it. What is your topic or the target audience that you’re after?
Well, the good news is that online there is a topic for everything and anything that you could think of under the sun. From sheep shearing to monkey watching, even snail racing if you dig deep enough. But you have to understand that the internet is a BIG place, so the main thing you need to always ask yourself is – is your topic engaging? Who else is doing it, how can you overcome the competition and importantly – what will be YOUR point of difference in engagement? (We’ll come back to that in a bit.)
Whether you’re running social for a huge global brand, or just wanting to get your foot into this area for the first time; Learn as you go – your very first video will be like the first pancake. But the important thing is to not discard it, but rather to learn and continuously build the whole time. So my advanced tips to take home, or on the journey with you are:
Yes, it does take time, but of course you’ll develop your character and confidence over time. On a scale between 1-10, you’ll start, hopefully above my kids, by going “Hey guys!” at the start of their Youtube videos and rambling about their favourite toy for 10 minutes…. but certainly below the Kardashians.
After you’ve established yourself comfortably in front of the camera, then we move onto the nitty-gritty 0f turning basic videos to serious channels. Use your communication skills to hone in on ROI / revenue generation for businesses with the following. There are hundreds of good ideas, here are some thought starters / best practice we mix into our client strategies;
Most of the stuff is actually common sense once you actually start – like anything you’ve got to commit time or resources to make it work, the competition for social video is huge and growing everyday. It’s why so many high profile youtubers have more views than mainstream media.