Social Olympics, The Rise of The Twitter Athlete

1 Aug. 2012 - - Total Reads 8,656

London 2012 (#London2012), and the launch of the Social Olympics. Social Media platforms, especially Twitter, are being heralded as a new age in sports. With a vast array of ever increasing technology across sport including better timing, visuals, cameras, sports science and the always contraversial doping, the new dominant player across the events is social media. And everyone is getting in on the action. From sports fans to press and the athletes themselves the array of content that can be quickly gathered on twitter is enormous. Updates almost instant, it brings a new dynamic to the sport. Here are some great examples so far;

• Melbourne’s daily commuter newspaper mX branding North Korea and South Korea as Naughty Korea and Nice Korea, lighting up twitter and even receiving a response from the highly private North Korea. #NaughtyKorea #mX

• Greek triple jumper Voula Papachristou (who since deleted her twitter account) was banned from the Olympic team after tweeting, probably without thinking, racist comments about African immigrants in Greece. “With so many Africans in Greece … at least the West Nile mosquitos will eat homemade food!!!”. Incidentally, when you search for Voula today on Google, you get every news article in the world, but on day one of the scandal, twitter and bloggers dominated the page 1 results.

Michael Phelps @MichaelPhelps The greatest Olympian in history Michael Phelps with 19 medals, 15 golds, 2 silver and 2 bronze, posting day to day action to his half million followers with honesty and humility “Not pleased with my race tonight at all… But tom is a new day! And a new race!!”

• The unashamedly fastest Man on the Planet, Usain Bolt @usainbolt “The most naturally gifted athlete the world has ever seen.” Brand manages himself (well it looks like this) with candid day to day updates to over 700k followers.

• The Teenage arrested for insulting an Olympian, Tom Daley on Twitter with disgraceful remarks about how he let down his late father.

• Olympic Hashtags lighting up twitter with Trends like #RejectedOlympicEvents, (our favourite is “Quidditch” and “Planking”), however we think Controversial Tweeting …maybe for #Rio2016

• American Hurdler Lolo Jones becomes a Twitter superstar prior to the games; causing a stir and surge in followers after she revealed her virginity in an interview

• Australian basketballer Elizabeth Cambage taking to Twitter to complain about ‘groupies‘, or more specifically Stephanie Rice’s friendship with US Basketball star Kobe Bryant. 

• It seems Twitter and Facebook can be blamed for losses, as well: Australian swimmer Emily Seebohm blames social media for her failure to take gold in the 100m Backstroke (Hey, silver’s not too bad!)

The Twitter Athlete is now directly connected with their fans and it is making news feel like a hash together version of tweets. News stories are becoming more and more prolific in mentioning a Twitter (or Facebook) reference, as the London 2012 games are being played on and offline.  If you are looking for the word “from the horses mouth”, search twitter while you read or watch your next news next article to see how prominently the platform plays a role in social opinion and direct communication. You may even have some advice for those who can’t quite get their “game” right.

Michael Simonetti
Posted by:

Post Reads: 8.7K

Share this

Go on, see if you can challenge us on "Social Olympics, The Rise of The Twitter Athlete" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

TPP
Viktoria & Woods
Google
Natralus Australia
Adobe Professional
Windsorsmith
Telstra
Xavier
Bostik
Cleanfit
ABC
Hanover
Scrum.org
Sunday Creek
Kadac
Grow Your Business
Fast.co
Federation Square
Vendor Advocacy Australia
SwinBurne University of Technology
PranaOn
Toni&Guy
Fairfax Media
Aqium Gel
Beaumont
Mamma Lucia
DUSA, Deakin University Student Association
Parker Lane
Ebay
Castran Gilbert
Madman Entertainment
Australian Organic Food CO
The Fortune Institute
RMIT University
Smart Company
Marshall White
MAP
OJAY
National Museum of Australia
Passage Foods
Plants
Hairhouse Warehouse
GPT Group
VISSF
Grainshaker
Carlton Football Club
Maxine
Tek Ocean
Positive Poster
Garmin
Schiavello
AC/DC
Appstore
Kay&Burton
Chia
Victorian Government
Cronos Australia
Australian Government
Dial Before You Dig
Atlantic Group of Companies
Engineers Without Borders
DeeWhy Market
SunSense Digital Agency
Sports Power
Passage To India
Matchbox Homewares
CSquared Executive
Crumpler
Acquia Certified Site Builder Drupal
Tribe
ISO Certified
Max’s
Associated Press
Focus On Furniture
White Suede
Bondi Sands
The University Of Melbourne
Bigcommerce
Amino Active
Arc One
Ello
Palace Cinemas
Liveoneday
GooglePlay
Rydges
Magento Solution Specialist
Rackspace
Craft CMS
Arthur Galan
Ubertas Group
Rock Pool Group
21st Century Australia Party
Ego Pharmaceuticals
Naturtint
CB Richard Ellis
MyAccount
Melrose MCT
Melrose Health
Melbourne Sports and Aquatic Centre – MSAC
Melbourne Heart
Royal Freemasons
iPrimus
Unsw Australia
Jalna
DepSkin.com
Brisbane Times
Instant RockStar
Switzer Media+Publishing
Elucent
Bank of Cyprus
The Royal Melbourne Hospital
Celebrate Health
National Relay Services
One Shift
Tassal
WTFN
The Burger Cheese
Boston Consulting Group
Australian Physiotherapy Association
Bintani Australia
Oracle
QV Skincare
News
Oakdale Meat Co
High Street Armadale
James Buyer Advocates
Movember
Drupal
Peter Mac
Shell
Catholic Insurance
NMI Insurance
Watches of Switzerland
Mecca Brands
Metricon
LBG Australia and New Zealand
Heat Holders
Uber
Cell Therapies
BlackMores
Florsheim Shoes
CAN- Common Wealth Bank
OMS – Order Management System
Magento
Forbes
131 Pizza
McArthur Skincare
Grays Ecommerce
Street Kitchen
Think & Grow Rich Inc
The Age
Dinosaur Designs
Fresh Cheese Company
ADP Payroll
Coles
Etihad Stadium
Engine Swim
Plan It Sync It
NextTech
Novvi
POSTER Magazine
Microsoft Certified Azure Fundamentals
Melbourne Central
Moov Head Lice
Wild Rhino Shoes
The Canberra Times
Green St Juice CO
Federation University Australia
Buy Aussie Now
Eway
Australian Anthill
SMH – The Sydney Morning Herald
Jetstar
Paypal
Bulk Nutrients
Tomorrow Stars Basketball
Macmillan Publishing
Loan Market
Van Egmond Group
Toy World

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature