Social Olympics, The Rise of The Twitter Athlete

1 Aug. 2012 - - Total Reads 8,548

London 2012 (#London2012), and the launch of the Social Olympics. Social Media platforms, especially Twitter, are being heralded as a new age in sports. With a vast array of ever increasing technology across sport including better timing, visuals, cameras, sports science and the always contraversial doping, the new dominant player across the events is social media. And everyone is getting in on the action. From sports fans to press and the athletes themselves the array of content that can be quickly gathered on twitter is enormous. Updates almost instant, it brings a new dynamic to the sport. Here are some great examples so far;

• Melbourne’s daily commuter newspaper mX branding North Korea and South Korea as Naughty Korea and Nice Korea, lighting up twitter and even receiving a response from the highly private North Korea. #NaughtyKorea #mX

• Greek triple jumper Voula Papachristou (who since deleted her twitter account) was banned from the Olympic team after tweeting, probably without thinking, racist comments about African immigrants in Greece. “With so many Africans in Greece … at least the West Nile mosquitos will eat homemade food!!!”. Incidentally, when you search for Voula today on Google, you get every news article in the world, but on day one of the scandal, twitter and bloggers dominated the page 1 results.

Michael Phelps @MichaelPhelps The greatest Olympian in history Michael Phelps with 19 medals, 15 golds, 2 silver and 2 bronze, posting day to day action to his half million followers with honesty and humility “Not pleased with my race tonight at all… But tom is a new day! And a new race!!”

• The unashamedly fastest Man on the Planet, Usain Bolt @usainbolt “The most naturally gifted athlete the world has ever seen.” Brand manages himself (well it looks like this) with candid day to day updates to over 700k followers.

• The Teenage arrested for insulting an Olympian, Tom Daley on Twitter with disgraceful remarks about how he let down his late father.

• Olympic Hashtags lighting up twitter with Trends like #RejectedOlympicEvents, (our favourite is “Quidditch” and “Planking”), however we think Controversial Tweeting …maybe for #Rio2016

• American Hurdler Lolo Jones becomes a Twitter superstar prior to the games; causing a stir and surge in followers after she revealed her virginity in an interview

• Australian basketballer Elizabeth Cambage taking to Twitter to complain about ‘groupies‘, or more specifically Stephanie Rice’s friendship with US Basketball star Kobe Bryant. 

• It seems Twitter and Facebook can be blamed for losses, as well: Australian swimmer Emily Seebohm blames social media for her failure to take gold in the 100m Backstroke (Hey, silver’s not too bad!)

The Twitter Athlete is now directly connected with their fans and it is making news feel like a hash together version of tweets. News stories are becoming more and more prolific in mentioning a Twitter (or Facebook) reference, as the London 2012 games are being played on and offline.  If you are looking for the word “from the horses mouth”, search twitter while you read or watch your next news next article to see how prominently the platform plays a role in social opinion and direct communication. You may even have some advice for those who can’t quite get their “game” right.

Michael Simonetti
Posted by:

Post Reads: 8.5K

Share this

Go on, see if you can challenge us on "Social Olympics, The Rise of The Twitter Athlete" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

NextTech
Melrose MCT
Engine Swim
Oakdale Meat Co
Atlantic Group of Companies
Melbourne Heart
Melbourne Central
Schiavello
Sunday Creek
Boston Consulting Group
Castran Gilbert
Plants
Loan Market
Movember
Max’s
Buy Aussie Now
Grow Your Business
Brisbane Times
Etihad Stadium
Ello
National Relay Services
Vendor Advocacy Australia
Grays Ecommerce
Appstore
Drupal
DUSA, Deakin University Student Association
Moov Head Lice
Macmillan Publishing
Passage To India
Fast.co
Passage Foods
Melbourne Sports and Aquatic Centre – MSAC
Elucent
TPP
ABC
Royal Freemasons
Windsorsmith
McArthur Skincare
Australian Organic Food CO
Chia
Amino Active
Hanover
Mecca Brands
Engineers Without Borders
Madman Entertainment
Naturtint
Marshall White
Van Egmond Group
Plan It Sync It
Hairhouse Warehouse
Viktoria & Woods
The Fortune Institute
Cleanfit
Mamma Lucia
The University Of Melbourne
Heat Holders
Acquia Certified Site Builder Drupal
LBG Australia and New Zealand
GPT Group
Adobe Professional
Palace Cinemas
Peter Mac
Toy World
Federation University Australia
Garmin
Parker Lane
Maxine
White Suede
OJAY
The Burger Cheese
ADP Payroll
Scrum.org
Kay&Burton
Bank of Cyprus
Eway
Toni&Guy
Natralus Australia
Sports Power
Think & Grow Rich Inc
PranaOn
CSquared Executive
Cell Therapies
Bulk Nutrients
Tomorrow Stars Basketball
National Museum of Australia
Bigcommerce
Novvi
Australian Physiotherapy Association
Rackspace
Telstra
DepSkin.com
iPrimus
Catholic Insurance
Uber
QV Skincare
Dinosaur Designs
Kadac
Tribe
Matchbox Homewares
Federation Square
OMS – Order Management System
The Canberra Times
Paypal
Liveoneday
POSTER Magazine
Australian Government
DeeWhy Market
VISSF
Tassal
Rock Pool Group
SunSense Digital Agency
Watches of Switzerland
Craft CMS
Bostik
Tek Ocean
AC/DC
Green St Juice CO
James Buyer Advocates
One Shift
Google
Xavier
The Age
Smart Company
Beaumont
Ubertas Group
Carlton Football Club
Forbes
Crumpler
NMI Insurance
Fresh Cheese Company
131 Pizza
CB Richard Ellis
Victorian Government
BlackMores
News
Metricon
Jalna
Shell
21st Century Australia Party
Switzer Media+Publishing
Australian Anthill
ISO Certified
Florsheim Shoes
Cronos Australia
Aqium Gel
Fairfax Media
Dial Before You Dig
Celebrate Health
Jetstar
MyAccount
Ego Pharmaceuticals
Unsw Australia
MAP
Oracle
High Street Armadale
Associated Press
Melrose Health
WTFN
Microsoft Certified Azure Fundamentals
Ebay
Bondi Sands
Instant RockStar
Wild Rhino Shoes
SwinBurne University of Technology
Magento
RMIT University
Street Kitchen
SMH – The Sydney Morning Herald
Coles
CAN- Common Wealth Bank
Positive Poster
Focus On Furniture
Magento Solution Specialist
GooglePlay
Grainshaker
Arc One
Arthur Galan
Bintani Australia
Rydges

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature