Social Olympics, The Rise of The Twitter Athlete

1 Aug. 2012 - - Total Reads 8,397

London 2012 (#London2012), and the launch of the Social Olympics. Social Media platforms, especially Twitter, are being heralded as a new age in sports. With a vast array of ever increasing technology across sport including better timing, visuals, cameras, sports science and the always contraversial doping, the new dominant player across the events is social media. And everyone is getting in on the action. From sports fans to press and the athletes themselves the array of content that can be quickly gathered on twitter is enormous. Updates almost instant, it brings a new dynamic to the sport. Here are some great examples so far;

• Melbourne’s daily commuter newspaper mX branding North Korea and South Korea as Naughty Korea and Nice Korea, lighting up twitter and even receiving a response from the highly private North Korea. #NaughtyKorea #mX

• Greek triple jumper Voula Papachristou (who since deleted her twitter account) was banned from the Olympic team after tweeting, probably without thinking, racist comments about African immigrants in Greece. “With so many Africans in Greece … at least the West Nile mosquitos will eat homemade food!!!”. Incidentally, when you search for Voula today on Google, you get every news article in the world, but on day one of the scandal, twitter and bloggers dominated the page 1 results.

Michael Phelps @MichaelPhelps The greatest Olympian in history Michael Phelps with 19 medals, 15 golds, 2 silver and 2 bronze, posting day to day action to his half million followers with honesty and humility “Not pleased with my race tonight at all… But tom is a new day! And a new race!!”

• The unashamedly fastest Man on the Planet, Usain Bolt @usainbolt “The most naturally gifted athlete the world has ever seen.” Brand manages himself (well it looks like this) with candid day to day updates to over 700k followers.

• The Teenage arrested for insulting an Olympian, Tom Daley on Twitter with disgraceful remarks about how he let down his late father.

• Olympic Hashtags lighting up twitter with Trends like #RejectedOlympicEvents, (our favourite is “Quidditch” and “Planking”), however we think Controversial Tweeting …maybe for #Rio2016

• American Hurdler Lolo Jones becomes a Twitter superstar prior to the games; causing a stir and surge in followers after she revealed her virginity in an interview

• Australian basketballer Elizabeth Cambage taking to Twitter to complain about ‘groupies‘, or more specifically Stephanie Rice’s friendship with US Basketball star Kobe Bryant. 

• It seems Twitter and Facebook can be blamed for losses, as well: Australian swimmer Emily Seebohm blames social media for her failure to take gold in the 100m Backstroke (Hey, silver’s not too bad!)

The Twitter Athlete is now directly connected with their fans and it is making news feel like a hash together version of tweets. News stories are becoming more and more prolific in mentioning a Twitter (or Facebook) reference, as the London 2012 games are being played on and offline.  If you are looking for the word “from the horses mouth”, search twitter while you read or watch your next news next article to see how prominently the platform plays a role in social opinion and direct communication. You may even have some advice for those who can’t quite get their “game” right.

Michael Simonetti
Posted by:

Post Reads: 8.4K

Share this

Go on, see if you can challenge us on "Social Olympics, The Rise of The Twitter Athlete" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Grays Ecommerce
Novvi
Brisbane Times
Focus On Furniture
Xavier
Passage To India
Elucent
LBG Australia and New Zealand
Amino Active
James Buyer Advocates
Castran Gilbert
Etihad Stadium
Australian Organic Food CO
Telstra
Garmin
Australian Anthill
Jalna
Kay&Burton
Passage Foods
Chia
SMH – The Sydney Morning Herald
Beaumont
The Fortune Institute
Tek Ocean
Movember
BlackMores
Grainshaker
Acquia Certified Site Builder Drupal
Tribe
Plan It Sync It
Bondi Sands
Oakdale Meat Co
iPrimus
VISSF
Heat Holders
Madman Entertainment
NMI Insurance
Bostik
DeeWhy Market
Green St Juice CO
Watches of Switzerland
Fast.co
DUSA, Deakin University Student Association
Naturtint
Fairfax Media
Street Kitchen
Unsw Australia
Mamma Lucia
Toy World
White Suede
MAP
Magento
Federation Square
The Age
High Street Armadale
Australian Physiotherapy Association
Think & Grow Rich Inc
SwinBurne University of Technology
Crumpler
News
DepSkin.com
Oracle
Engine Swim
Engineers Without Borders
CB Richard Ellis
OJAY
MyAccount
Boston Consulting Group
TPP
131 Pizza
CAN- Common Wealth Bank
Victorian Government
GPT Group
ABC
WTFN
Instant RockStar
Bank of Cyprus
The Burger Cheese
Ello
Liveoneday
Dinosaur Designs
RMIT University
Ubertas Group
Celebrate Health
Hanover
Drupal
Atlantic Group of Companies
Dial Before You Dig
Catholic Insurance
Loan Market
Microsoft Certified Azure Fundamentals
Melrose Health
Tomorrow Stars Basketball
Windsorsmith
Aqium Gel
Appstore
Sunday Creek
National Museum of Australia
The University Of Melbourne
Buy Aussie Now
Rock Pool Group
Switzer Media+Publishing
Forbes
OMS – Order Management System
QV Skincare
Viktoria & Woods
Google
ISO Certified
Cell Therapies
Arthur Galan
McArthur Skincare
Matchbox Homewares
POSTER Magazine
Melbourne Heart
AC/DC
Schiavello
Mecca Brands
Melrose MCT
Melbourne Central
Moov Head Lice
Peter Mac
Fresh Cheese Company
Ego Pharmaceuticals
Eway
Shell
Jetstar
Vendor Advocacy Australia
Max’s
Rydges
Ebay
Associated Press
National Relay Services
Smart Company
Wild Rhino Shoes
Magento Solution Specialist
Scrum.org
Arc One
Grow Your Business
The Canberra Times
Sports Power
SunSense Digital Agency
Coles
Paypal
Cronos Australia
Craft CMS
Toni&Guy
Marshall White
GooglePlay
Adobe Professional
ADP Payroll
Carlton Football Club
Tassal
Hairhouse Warehouse
Van Egmond Group
Parker Lane
Macmillan Publishing
Kadac
Palace Cinemas
Bigcommerce
Royal Freemasons
Melbourne Sports and Aquatic Centre – MSAC
CSquared Executive
Positive Poster
Metricon
Maxine
Maximising First Impressions With Design – Oakdale Meat
One Shift
Australian Government
Uber
Bintani Australia
Federation University Australia
Rackspace
Bulk Nutrients
Natralus Australia
21st Century Australia Party
Florsheim Shoes

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature