App development is often misconstrued for an easy win in the digital space. The fact is, mobile apps, web apps or cross platform apps are all great if they engage your audience and provide something beyond the capabilities of a website. All of this takes a lot of smart work in the back end from planning on how to align with an overall brand strategy to functional implementation.
Working on the SunSense brand we developed an app to tick all of these boxes for their yearlong campaign showing the effects of sun-exposure “Are you a victim of daylight robbery?”. As well as consider the end-user and how they can engage with something that is easy, practical and allows a viral mechanic to improve the reach of the app. Some of the background working screens are below as an example to what goes into this planning in the back end. (Note: this was not the first revision of the specification). See the working app and another of our website launches at www.sunsense.com.au – A project this size, concept to launched application including everything in-between was around 4 Months.