The prestigious Swiss watch brand elegantly displayed through the digital stratosphere.

Digital Marketing strategy Swiss Watches

&Mine recently collaborated with Melbourne’s number one Rolex retailer, The Melbourne Rolex Boutique, to deliver a brand-new website showcasing newer and traditional Rolex models in pristine digital format. The website is a part of digital marketing strategy which is focused on increasing sales.

Servicing the luxury watch market throughout Melbourne, The Melbourne Rolex Boutique now showcases its prestigious range of watches through the digital space, with elegant imagery and interactive functionality – designed to give users the product-viewing experience as if they were in their Collins Street shopfront.

 The website has a comfortable and interactive flow, where the user experience is nurtured end-to-end, from the minute the user lands on the website, to the execution of an online enquiry or phone call.

The website allows for various experiences based on where the user is in their buying cycle.  Whether they are starting their research or know the exact model they want – either experience can be complimented by this new site.


How will users find the Melbourne Rolex Boutique online? – Digital marketing strategy in line.


 With a strong history and foothold on Google, The Melbourne Rolex Boutique generates a high amount of organic traffic to the website, through users who search for the premier Swiss-watch brand, Rolex and other common phrases such as Rolex Melbourne and Rolex retailer.

Employing best-practice digital marketing in addition to the existing organic traffic the website already receives will be key to driving digital awareness and this converting into in-store activity.

A multi-pronged digital marketing strategy that will include direct advertising as well as organic, through Google and other way pathways, will allow for an even stronger grasp on the market – both online and offline.

The Melbourne Rolex Boutique website is the latest in a string of launches at &Mine showcasing and setting the standard on ‘how-to’ launch luxury retail websites through the digital space.

To view the website in full flight, visit here.


Go on, see if you can challenge us on "The prestigious Swiss watch brand elegantly displayed through the digital stratosphere." - Part of our 159 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. - Illona Vak, C Squared Executive

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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