Melbourne Cab Strike – Taxis vs Uber, a dumb move.

10 Sep. 2015 - - Total Reads 8,465

Taxi vs Uber S Class Mercedes

Today Melbourne Taxis Striked because of Uber – Taxis vs Uber – a seriously dumb move, heres why;

I heard a spokesman on #3AW Radio this morning for Melbourne Taxis saying they are striking because they’ve all lost 50% of their revenue due to Uber and that’s unfair, “the drivers can’t take it anymore”. He went on to say they will all strike if they have to. This is old-world thinking epitomised. Niel Mitchell #NeilMitchell stayed safe saying he wouldn’t trust UberX and that it should be regulated. By the time this happens, #Uber will still have swept the market.

Wikipedia killed libraries, Ebay has swept classifieds, downloads killed Blockbuster, eStores taken down a ton of retail giants. With change in a commercial marketplace there are always winners and and there are always losers. It’s a zero sum game.

Crowd sourcing and disruptive digital apps are providing opportunities for change with huge market transforming effects. Taxis are just next in line, there will be more to come. Taxis vs Uber, my money is on #Uber all the way.

Yes, I feel sorry for drivers and owners who’ve recently bought into the Cab plate costs unaware of the Uber option in the market.

A service agnostic I’ll pick a cab if one is there, or Uber if I have to wait or call. I’ve even gotten over the hated I had for cabs when they were asking where were you going and if they didn’t like the answer driving off. (Are they still doing that or am I’m in better clothes these days?)

But I do understand the difference. Uber offer you mints, water, a clean car, geo tracking so you can see when the car is arriving, Uber invoices you automatically via email at the end of your trip and my personal favourite, automatic transactions – finish your ride and jump out – no digging around for cash or card on the side of a road. There are ton of other benefits, like realtime traffic avoidance on the driver app, but the bottom line is Uber is a better all round service.

Knowing all this – as a potential taxi owner, what would you do? Spend a few hundred thousand on a 13number lead service centre plus a preset car. OR buy an old or new prestige car, something reliable or even your current daily download an app and add a mobile holder ? (I love that in Sydney you can get one of a few brand new S-Class Mercedes on Uber, 300k still cheaper than a taxi plate, for a similar price as a cab ride… where too Mr President? ).

Mercedes S Class Uber Black
– Uber Black Sydney boasts SClass Mercedes for Similar to Cab Fares

I can’t stand that at Melbourne airport they make the Uber drivers pick you up in the carpark, but your sister can pick you up in the normal no standing lanes. And it is still better than waiting in line if you’re quick on the app as your flight lands.

All markets change, those adapting digital technology a lot faster than others. Taxis Striking against a competitor who’ll happily show people how much better their service is – to me Taxi owners (I doubt just drivers) this is the stupidest move I’ve seen. You may think you have the same power as tram and train unions striking, but you’re bluffing at best, stupid at worst.

I’ve also been in cabs now running Uber on the side – kudos to you, it is exactly how you may find a way to transition.

And Cab companies – how long have you had to build as good an app and service as Uber ? Stop striking and start competing. If not, start thinking how, like all the other industries and companies out there not rapidly adopting digital technology and changing their marketplace, the next transition should be winding-up not whining.

I’d be troubled if the government steps in and hands back consumers so you can go back to the arrogant practice of asking where am I traveling to.

Michael Simonetti
Posted by:

Post Reads: 8.5K

Share this

Go on, see if you can challenge us on "Melbourne Cab Strike – Taxis vs Uber, a dumb move." - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Heat Holders
NMI Insurance
POSTER Magazine
Federation University Australia
The Fortune Institute
Viktoria & Woods
National Museum of Australia
GPT Group
Street Kitchen
National Relay Services
SMH – The Sydney Morning Herald
Wild Rhino Shoes
Bulk Nutrients
Melbourne Sports and Aquatic Centre – MSAC
Macmillan Publishing
Royal Freemasons
Smart Company
Matchbox Homewares
Toy World
Van Egmond Group
DUSA, Deakin University Student Association
CB Richard Ellis
The Canberra Times
Ego Pharmaceuticals
SwinBurne University of Technology
Magento Solution Specialist
Carlton Football Club
Australian Organic Food CO
Watches of Switzerland
Loan Market
High Street Armadale
Passage Foods
Australian Physiotherapy Association
Dinosaur Designs
Instant RockStar
Melrose MCT
White Suede
Castran Gilbert
Bank of Cyprus
LBG Australia and New Zealand
McArthur Skincare
Grays Ecommerce
The Burger Cheese
Dial Before You Dig
Bondi Sands
Mecca Brands
Parker Lane
Arthur Galan
Madman Entertainment
Australian Government
Etihad Stadium
Think & Grow Rich Inc
ISO Certified
Craft CMS
Tek Ocean
RMIT University
Focus On Furniture
Palace Cinemas
Celebrate Health
CSquared Executive
Unsw Australia
Green St Juice CO
Australian Anthill
Engine Swim
Engineers Without Borders
Natralus Australia
Grow Your Business
One Shift
Federation Square
DeeWhy Market
Victorian Government
Microsoft Certified Azure Fundamentals
Brisbane Times
The Age
Mamma Lucia
Fairfax Media
ADP Payroll
Switzer Media+Publishing
Marshall White
131 Pizza
Vendor Advocacy Australia
James Buyer Advocates
Arc One
SunSense Digital Agency
Passage To India
Catholic Insurance
QV Skincare
Boston Consulting Group
Acquia Certified Site Builder Drupal
Fresh Cheese Company
Melbourne Central
Associated Press
Amino Active
Oakdale Meat Co
Plan It Sync It
Sports Power
CAN- Common Wealth Bank
Aqium Gel
21st Century Australia Party
OMS – Order Management System
Moov Head Lice
Buy Aussie Now
Florsheim Shoes
Melbourne Heart
Atlantic Group of Companies
Rock Pool Group
The University Of Melbourne
Cronos Australia
Hairhouse Warehouse
Positive Poster
Ubertas Group
Adobe Professional
Sunday Creek
Tomorrow Stars Basketball
Melrose Health
Bintani Australia


We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials