Melbourne Cab Strike – Taxis vs Uber, a dumb move.

10 Sep. 2015 - - Total Reads 7,534

Taxi vs Uber S Class Mercedes

Today Melbourne Taxis Striked because of Uber – Taxis vs Uber – a seriously dumb move, heres why;

I heard a spokesman on #3AW Radio this morning for Melbourne Taxis saying they are striking because they’ve all lost 50% of their revenue due to Uber and that’s unfair, “the drivers can’t take it anymore”. He went on to say they will all strike if they have to. This is old-world thinking epitomised. Niel Mitchell #NeilMitchell stayed safe saying he wouldn’t trust UberX and that it should be regulated. By the time this happens, #Uber will still have swept the market.

Wikipedia killed libraries, Ebay has swept classifieds, downloads killed Blockbuster, eStores taken down a ton of retail giants. With change in a commercial marketplace there are always winners and and there are always losers. It’s a zero sum game.

Crowd sourcing and disruptive digital apps are providing opportunities for change with huge market transforming effects. Taxis are just next in line, there will be more to come. Taxis vs Uber, my money is on #Uber all the way.

Yes, I feel sorry for drivers and owners who’ve recently bought into the Cab plate costs unaware of the Uber option in the market.

A service agnostic I’ll pick a cab if one is there, or Uber if I have to wait or call. I’ve even gotten over the hated I had for cabs when they were asking where were you going and if they didn’t like the answer driving off. (Are they still doing that or am I’m in better clothes these days?)

But I do understand the difference. Uber offer you mints, water, a clean car, geo tracking so you can see when the car is arriving, Uber invoices you automatically via email at the end of your trip and my personal favourite, automatic transactions – finish your ride and jump out – no digging around for cash or card on the side of a road. There are ton of other benefits, like realtime traffic avoidance on the driver app, but the bottom line is Uber is a better all round service.

Knowing all this – as a potential taxi owner, what would you do? Spend a few hundred thousand on a 13number lead service centre plus a preset car. OR buy an old or new prestige car, something reliable or even your current daily download an app and add a mobile holder ? (I love that in Sydney you can get one of a few brand new S-Class Mercedes on Uber, 300k still cheaper than a taxi plate, for a similar price as a cab ride… where too Mr President? ).

Mercedes S Class Uber Black
– Uber Black Sydney boasts SClass Mercedes for Similar to Cab Fares

I can’t stand that at Melbourne airport they make the Uber drivers pick you up in the carpark, but your sister can pick you up in the normal no standing lanes. And it is still better than waiting in line if you’re quick on the app as your flight lands.

All markets change, those adapting digital technology a lot faster than others. Taxis Striking against a competitor who’ll happily show people how much better their service is – to me Taxi owners (I doubt just drivers) this is the stupidest move I’ve seen. You may think you have the same power as tram and train unions striking, but you’re bluffing at best, stupid at worst.

I’ve also been in cabs now running Uber on the side – kudos to you, it is exactly how you may find a way to transition.

And Cab companies – how long have you had to build as good an app and service as Uber ? Stop striking and start competing. If not, start thinking how, like all the other industries and companies out there not rapidly adopting digital technology and changing their marketplace, the next transition should be winding-up not whining.

I’d be troubled if the government steps in and hands back consumers so you can go back to the arrogant practice of asking where am I traveling to.

Michael Simonetti
Posted by:

Post Reads: 7.5K

Share this

Go on, see if you can challenge us on "Melbourne Cab Strike – Taxis vs Uber, a dumb move." - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Magento Solution Specialist
Amino Active
Acquia Drupal Certification
Melrose Health
Loan Market
Kay Burton
Melbourne Heart
Switzer
MyAccount
Van Egmond Group
Anthill
LBG Australia and New Zealand
One Shift
White Suede
vissf
Atlantic Group
Eway
DepSkin.com
High Street Armadale
OMS
Bigcommerce
Shell
Rackspace
Oracle
Hairhouse Warehouse
Victorian Government
National Museum of Australia
TPP
The Age
Macmillan
Bulk Nutrients
Vendor Advocacy Australia
Drupal
The Burger Cheese
Grays Ecommerce
Movember
ISO Certified
ADP Payroll
Fresh Cheese Company
abc
DeeWhy Market
Instant RockStar
Green St Juice
Smart Company
Ego Pharmaceuticals
Focus On Furniture
Melrose MCT
OJAY
TSB
Viktoria + Woods
Sports Power
Jalna
James Buyer Advocates
Fortune Institute
Microsoft-Certified-Azure-Fundamentals
Natralus Australia
RMIT University
Telstra
Swin
Schiavello
Ubertas Group
Magento
Brisbane Times
Engineers Without Borders
Novvi
CBRE
Bintani
Engine Swim
Dial Before You Dig
Scrum
Bondi Sands
Rock Pool Group
Jetstar
BlackMores
MAP
Grow Your Business
Ebay
WTFN
Hanover
Matchbox
Castran Gilbert
Liveoneday
AC/DC
Etihad Stadium
Chia
Cronos Australia
Metricon
Associated Press
Dinosaur Designs
GPT Group
Paypal
Max
Smh
Australia Goverment
Google
BCG
POSTER Magazine
CAN
tribe
Toy World
McArthur Skincare
Rydges
Tony and Guy
News
Dusa
Unsw Australia
Mamma Lucia
University of Melbourne
Royal Freemasons
Uber
Tassal
Digital Agency Panitsync
Maxine
Australian Physiotherapy Association
Melbourne Central
Elucent
Grow Rich
Tek Ocean
21st Century Education Agency
Appstore
131 Pizza
SunSense Digital Agency
Ello
Parker Lane
Arc One
CSquared Executive
Fed Square
Aqium Gel
Canberra
Marshall White
Coles
Nmiinsurance
Crumpler
Madman Entertainment
MSAC
QV Skincare
Moov Head Lice
Watches of Switzerland
GooglePlay
National Relay Services
Arthur Galan
Professional
Positive Poster
iPrimus
Bank of Cyprus
Fairfax Media
Palace Cinemas
Forbes

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature