The Expert & The Goldilocks Problem

21 Jul. 2017 - - Total Reads 7,414

The Goldilocks Test-andmine

Who are the Experts ?

So you’re looking to hire an digital agency / software firm (or any business for that matter), OR, you’re deciding between a few – How do you know, as an outsider, Who is ‘The Expert’ and who is going to waste your time and money ?

With so many clients coming to us with horror stories from so called ‘experts’ in software and digital – We wrote The Goldilocks Test so you can get results that are not too hot, not too cold, but just right – and solve the Goldilocks Problem. It will also help you keep and improve your job /business / project – avoiding the pitfalls to do with cognitive and selection bias.

All good fairy tales should end with ‘happily ever after’, so I was always perplexed about Goldilocks and the Three Bears – an opportunist on the prowl, makes a huge mess and ends up running away! I think there are plenty of parallels with service providers today: Over confident in marketing, irresponsible with your outcomes. Goldilocks was an expert on one thing, what she wanted. If an agency operates in this way, how does that help you?

Yes there are lots of so-called experts out there who say they have the perfect porridge – we’re surrounded by social, mobile app, communications, software, tech and IT ‘gurus’. They’ll pitch their ideas to you as the next big thing you must be in on. But what do you actually get? The same mess the bears found when they got home – most clients who walk in the door here have the same exact ex-agency story. And like the bears, you’ll be chasing an agency or two out of your office before you find a good fit.

The truth is, knowing just a few more buzz words will make someone sound like an expert. Actually a few days on Google and you can be an expert at tech babble too. Self-proclaimed “experts” is why our new clients have a very similar story when we first talk – “We paid a huge bill to clean up the mess ourselves, the agency were asleep on our account!”…. yep sounds just like Goldilocks.

So how do you find The Expert and avoid GoldilocksClick here to use the Goldilocks Test…

 

Michael Simonetti
Posted by:

Post Reads: 7.4K

Share this

Go on, see if you can challenge us on "The Expert & The Goldilocks Problem" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Bigcommerce
Melrose MCT
Beaumont
Uber
Metricon
AC/DC
Xavier
Bank of Cyprus
abc
Anthill
Acquia Drupal Certification
Windsorsmith
Novvi
TSB
Canberra
Marshall White
POSTER Magazine
Oakdale
Arthur Galan
Paypal
Florsheim
Engine Swim
vissf
The Age
Swin
Grainshaker
Jetstar
Fairfax Media
Federation
Australian Physiotherapy Association
Green St Juice
Brisbane Times
Sports Power
Melrose Health
Oracle
Elucent
Crumpler
Passage Foods
Rackspace
Forbes
Kay Burton
Atlantic Group
National Museum of Australia
Natralus Australia
Bostik
SunSense Digital Agency
Ego Pharmaceuticals
Heat Holders
tribe
CSquared Executive
Drupal
Etihad Stadium
Grow Rich
Buy Aussie Now
Watches of Switzerland
Matchbox
Liveoneday
Mecca cosmetics
Switzer
Telstra
University of Melbourne
Schiavello
DeeWhy Market
LBG Australia and New Zealand
Google
catholic insurance
Hairhouse Warehouse
Royal Freemasons
Toy World
Dusa
Australia Goverment
Dial Before You Dig
131 Pizza
Positive Poster
Microsoft-Certified-Azure-Fundamentals
Fresh Cheese Company
White Suede
Professional
Hanover
Vendor Advocacy Australia
Loan Market
National Relay Services
GooglePlay
Grays Ecommerce
TPP
Rydges
Fed Square
Sunday creek
Rock Pool Group
Kadac
Garmin
MSAC
Tassal
Tony and Guy
Victorian Government
Melbourne Central
ISO Certified
Ubertas Group
Smh
Macmillan
James Buyer Advocates
Shell
21st Century Education Agency
Australian organic foods
Castran Gilbert
Dinosaur Designs
Digital Agency Panitsync
Appstore
Magento
News
Engineers Without Borders
Tek Ocean
GPT Group
Jalna
Fast.co
Eway
Moov Head Lice
Ebay
Smart Company
One Shift
Melbourne Heart
Amino Active
MyAccount
RMIT University
McArthur Skincare
Ello
OJAY
Bondi Sands
Scrum
Fortune Institute
Max
Aqium Gel
CBRE
BCG
Wild Rhino Shoes
DepSkin.com
Mamma Lucia
Nmiinsurance
Unsw Australia
Magento Solution Specialist
Cronos Australia
MAP
Parker Lane
Focus On Furniture
High Street Armadale
Bintani
WTFN
Instant RockStar
Coles
Palace Cinemas
QV Skincare
CAN
ADP Payroll
Grow Your Business
Bulk Nutrients
Movember
Maxine
Chia
street kitchen
OMS
iPrimus
passage to india
The Burger Cheese
Van Egmond Group
Associated Press
Viktoria + Woods
Madman Entertainment
Naturtint
Celebrate health
BlackMores
Arc One

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature