The Expert & The Goldilocks Problem

The Goldilocks Test-andmine

Who are the Experts ?

So you’re looking to hire an digital agency / software firm (or any business for that matter), OR, you’re deciding between a few – How do you know, as an outsider, Who is ‘The Expert’ and who is going to waste your time and money ?

With so many clients coming to us with horror stories from so called ‘experts’ in software and digital – We wrote The Goldilocks Test so you can get results that are not too hot, not too cold, but just right – and solve the Goldilocks Problem. It will also help you keep and improve your job /business / project – avoiding the pitfalls to do with cognitive and selection bias.

All good fairy tales should end with ‘happily ever after’, so I was always perplexed about Goldilocks and the Three Bears – an opportunist on the prowl, makes a huge mess and ends up running away! I think there are plenty of parallels with service providers today: Over confident in marketing, irresponsible with your outcomes. Goldilocks was an expert on one thing, what she wanted. If an agency operates in this way, how does that help you?

Yes there are lots of so-called experts out there who say they have the perfect porridge – we’re surrounded by social, mobile app, communications, software, tech and IT ‘gurus’. They’ll pitch their ideas to you as the next big thing you must be in on. But what do you actually get? The same mess the bears found when they got home – most clients who walk in the door here have the same exact ex-agency story. And like the bears, you’ll be chasing an agency or two out of your office before you find a good fit.

The truth is, knowing just a few more buzz words will make someone sound like an expert. Actually a few days on Google and you can be an expert at tech babble too. Self-proclaimed “experts” is why our new clients have a very similar story when we first talk – “We paid a huge bill to clean up the mess ourselves, the agency were asleep on our account!”…. yep sounds just like Goldilocks.

So how do you find The Expert and avoid GoldilocksClick here to use the Goldilocks Test…


Go on, see if you can challenge us on "The Expert & The Goldilocks Problem" - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

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I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. - Harry Goles, OJAY Clothing

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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