The Goldilocks Test-andmine

Who are the Experts ?

So you’re looking to hire an digital agency / software firm (or any business for that matter), OR, you’re deciding between a few – How do you know, as an outsider, Who is ‘The Expert’ and who is going to waste your time and money ?

With so many clients coming to us with horror stories from so called ‘experts’ in software and digital – We wrote The Goldilocks Test so you can get results that are not too hot, not too cold, but just right – and solve the Goldilocks Problem. It will also help you keep and improve your job /business / project – avoiding the pitfalls to do with cognitive and selection bias.

All good fairy tales should end with ‘happily ever after’, so I was always perplexed about Goldilocks and the Three Bears – an opportunist on the prowl, makes a huge mess and ends up running away! I think there are plenty of parallels with service providers today: Over confident in marketing, irresponsible with your outcomes. Goldilocks was an expert on one thing, what she wanted. If an agency operates in this way, how does that help you?

Yes there are lots of so-called experts out there who say they have the perfect porridge – we’re surrounded by social, mobile app, communications, software, tech and IT ‘gurus’. They’ll pitch their ideas to you as the next big thing you must be in on. But what do you actually get? The same mess the bears found when they got home – most clients who walk in the door here have the same exact ex-agency story. And like the bears, you’ll be chasing an agency or two out of your office before you find a good fit.

The truth is, knowing just a few more buzz words will make someone sound like an expert. Actually a few days on Google and you can be an expert at tech babble too. Self-proclaimed “experts” is why our new clients have a very similar story when we first talk – “We paid a huge bill to clean up the mess ourselves, the agency were asleep on our account!”…. yep sounds just like Goldilocks.

So how do you find The Expert and avoid GoldilocksClick here to use the Goldilocks Test…

 

Michael Simonetti
Posted by:

Post Reads: 4.1K

Share this

Go on, see if you can challenge us on "The Expert & The Goldilocks Problem" - Part of our 171 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Ilisys
Digital Agency Panitsync
Rydges
One Shift
Engine Swim
Iso 9001 2015
Palace Cinemas
Tek Ocean
Magento
Switzer
GooglePlay
Positive Poster
BlackMores
OMS
Bintani
Elucent
Natralus Australia
Melrose MCT
21st Century Education Agency
MyAccount
Engineers Without Borders
LBG Australia and New Zealand
Focus On Furniture
Macmillan
Sports Power
The Age
Aqium Gel
Liveoneday
News
Hanover
Anthill
Dinosaur Designs
Unsw Australia
Australian Physiotherapy Association
Atlantic Group
Parker Lane
Movember
QV Skincare
Van Egmond Group
Ello
Swin
Grow Rich
Tony and Guy
ADP Payroll
POSTER Magazine
Etihad Stadium
abc
Brisbane Times
Vendor Advocacy Australia
White Suede
Matchbox
Grays Ecommerce
Max
CBRE
Nmiinsurance
Rackspace
University of Melbourne
Loan Market
iPrimus
Acquia Drupal Certification
Novvi
Arthur Galan
James Buyer Advocates
Fresh Cheese Company
National Relay Services
TSB
131 Pizza
Appstore
High Street Armadale
Victorian Government
Viktoria + Woods
Instant RockStar
Grow Your Business
Scrum
Watches of Switzerland
Melrose Health
Toy World
ISO Certified
Bigcommerce
MAP
DeeWhy Market
Oracle
Metricon
RMIT University
Marshall White
Fairfax Media
Fed Square
Crumpler
Arc One
DepSkin.com
Melbourne Heart
Google
AC/DC
Coles
Hairhouse Warehouse
Ebay
Kay Burton
Telstra
Ego Pharmaceuticals
Green St Juice
Shell
CSquared Executive
Castran Gilbert
Bulk Nutrients
Ubertas Group
National Museum of Australia
Eway
Smh
Uber
TPP
OJAY
Rock Pool Group
SunSense Digital Agency
Jalna
Drupal
WTFN
Tassal
Smart Company
Maxine
Amino Active
Australia Goverment
Under30
The Burger Cheese
Bank of Cyprus
GPT Group
Melbourne Central
tribe
Mamma Lucia
Dial Before You Dig
Madman Entertainment
Jetstar
Chia
Canberra
vissf
Moov Head Lice
Magento Solution Specialist
MSAC
Dusa
Paypal
Schiavello
Fortune Institute
Bondi Sands
CAN

Testimonials

I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. Vincent Berlinet

More Testimonials
AndMine-Google-Partner-Signature

Go on test us, click above

Share this with a colleague who needs &Mine