#TheVoiceAU Trending Social TV for Channel 9

15 May. 2012 - - Total Reads 18,094

The Voice Australia (#TheVoiceAU, @rachaeleahcar @Kariseeden @delta_goodrem @Seal) Launched its “Live” Shows last night, showing how across Twitter, an Australian TV show can dominate trending topics online. How did they do it? The power of TV sure; However according to B&T, 27% of people watch a TV show based on a friend’s recommendation via a social networking site. So add in smart social strategy – All of the contestants and every mentor, Seal, Delta Goodrem, Joel Madden,  Keith Urban, and back up coaches, Ricki-Lee Coulter, Darren Hayes, Megan Washington and Benji Madden all have twitter accounts which they post from live on the show. The effect? many trending topics including #TheVoiceAU on during the entire show.

The genius here is the audience reached is multiplied by users across Twitter asking; why is this trending; and ending up watching the YouTube videos or TheVoice Website www.thevoice.com.au/. How powerful is this? TheVoiceAU YouTube is fast heading to 10 Million views in 2 weeks. TheVoiceAustralia/ – Could the engagement and conversion be better, certainly; The Facebook and Website should have easier listed @twitternames so audience can connect the to their favourite star faster. Plus add in a social media coach who reminds the stars to actually link to the website and videos. Either way watch out for #TheVoiceAU trending again when LIVE on Channel Nine in the coming weeks.

Michael Simonetti
Posted by:

Post Reads: 18.1K

Share this
Rosann Kesby Said :
"Appears to be like like I'll be spending my Sunday glued to Pinterest... once more. Many thanks for that tips, C2!"
Luigi Fulk Said :
"So very true....Thanks for blogging this...."
Carroll B. Merriman Said :
"So very true....Thanks for blogging this...."
Alejandro Riggers Said :
"I really got into this article. I found it to be interesting and loaded with unique points of interest. I like to read material that makes me think. Thank you for writing this great content."
Tyrell omasu Said :
"Great stuff excellent information"
Buck Sauveur Said :
"I simply want to tell you that I am just very new to weblog and honestly savored you're web blog. Very likely I’m likely to bookmark your blog post . You absolutely have fabulous well written articles. Thanks for sharing your blog."
Dudley Bidstrup Said :
"WONDERFUL Post - thanks!"
Chadwick Gaeta Said :
"I just want to say I am newbie to weblog and seriously loved this web site. Very likely I’m going to bookmark your blog post . You really have perfect articles and reviews. Cheers for revealing your web page."
Michael Said :
"Thank you!"
Pay day loans Said :
"This is a topic that's near to my heart... Many thanks! Where are your contact details though?"
Michael Said :
"Scroll Down...!"
Payday loans Said :
"I’m impressed, I have to admit. Seldom do I come across a blog that’s both equally educative and amusing, and let me tell you, you've hit the nail on the head. The issue is an issue that too few folks are speaking intelligently about. I'm very happy I found this during my search for something concerning this."
Payday loans Said :
"I have to thank you for the efforts you've put in penning this website. I'm hoping to see the same high-grade content by you in the future as well. In fact, your creative writing abilities has inspired me to get my own, personal website now ;)"
Pay day loans Said :
"Youre so cool! I dont suppose Ive learn something like this before. So nice to seek out someone with some authentic thoughts on this subject. realy thank you for starting this up. this web site is one thing that's wanted on the net, somebody with a little bit originality. helpful job for bringing something new to the internet!"
Payday loans Said :
"Hmm it seems like your website ate my first comment (it was super long) so I guess I'll just sum it up what I had written and say, I'm thoroughly enjoying your blog. I too am an aspiring blog blogger but I'm still new to everything. Do you have any tips for first-time blog writers? I'd definitely appreciate it."
Michael Said :
"Definitely check out this article on "How to title blog posts for SEO Wins". Then subscribe to our website, there will be many more articles to come on Optimising Blogging."
Holy chicken Said :
"Hmm is anyone else encountering problems with the pictures on this blog loading? I'm trying to find out if its a problem on my end or if it's the blog. Any suggestions would be greatly appreciated."
Michael Said :
"Hi, let us know if you still have issues with the images; no issues on the tests we performed this morning."
Bayan escort Said :
"Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is great, let alone the content!"
Michael Said :
"Thanks Bayan, much appreciated; We've only just started blogging ourselves but have been for years on our client's sites."
Tellervo Warelius Said :
"I will immediately snatch your rss feed as I can not to find your email subscription hyperlink or e-newsletter service. Do you’ve any? Please permit me understand in order that I could subscribe. Thanks."
Michael Said :
"The email signup is at the bottom of every page in the large footer. However point taken, we will look to improve the visibility of this signup."
Lanfranco Sal Said :
"I can not thank you adequately for the posts on your web site. I know you'd put a lot of time and effort into them and hope you know how much I appreciate it. I hope I'll do exactly the same for someone else at some point."

Trusted by

White Suede
Melbourne Heart
Madman Entertainment
Bintani Australia
Sports Power
McArthur Skincare
Florsheim Shoes
Acquia Certified Site Builder Drupal
The Burger Cheese
Aqium Gel
DeeWhy Market
Federation Square
Mecca Brands
Engineers Without Borders
Smart Company
ISO Certified
Plan It Sync It
Peter Mac
The Fortune Institute
Focus On Furniture
Loan Market
High Street Armadale
James Buyer Advocates
CB Richard Ellis
The University Of Melbourne
Macmillan Publishing
Arthur Galan
Associated Press
SwinBurne University of Technology
NMI Insurance
CSquared Executive
Grow Your Business
Palace Cinemas
Magento Solution Specialist
Tomorrow Stars Basketball
Green St Juice CO
Rock Pool Group
Street Kitchen
Australian Physiotherapy Association
GPT Group
Viktoria & Woods
Grays Ecommerce
CAN- Common Wealth Bank
Bondi Sands
Victorian Government
Think & Grow Rich Inc
SMH – The Sydney Morning Herald
OMS – Order Management System
Australian Anthill
Switzer Media+Publishing
Craft CMS
Federation University Australia
POSTER Magazine
Parker Lane
Bank of Cyprus
National Museum of Australia
Melbourne Sports and Aquatic Centre – MSAC
21st Century Australia Party
LBG Australia and New Zealand
Positive Poster
Toy World
Australian Government
Amino Active
RMIT University
Mamma Lucia
Engine Swim
Natralus Australia
Passage To India
Fairfax Media
Microsoft Certified Azure Fundamentals
Royal Freemasons
The Royal Melbourne Hospital
Hairhouse Warehouse
Melrose Health
SunSense Digital Agency
Melbourne Central
One Shift
Australian Organic Food CO
Brisbane Times
Unsw Australia
National Relay Services
The Canberra Times
Heat Holders
Dial Before You Dig
ADP Payroll
Cell Therapies
Celebrate Health
The Age
DUSA, Deakin University Student Association
Moov Head Lice
Arc One
Buy Aussie Now
Tek Ocean
Castran Gilbert
Ego Pharmaceuticals
Catholic Insurance
131 Pizza
Dinosaur Designs
Matchbox Homewares
Cronos Australia
Etihad Stadium
Fresh Cheese Company
Passage Foods
Watches of Switzerland
Van Egmond Group
Carlton Football Club
Oakdale Meat Co
Ubertas Group
Sunday Creek
Vendor Advocacy Australia
Bulk Nutrients
Marshall White
Wild Rhino Shoes
Boston Consulting Group
Adobe Professional
Melrose MCT
Instant RockStar
Atlantic Group of Companies
QV Skincare


The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials