15 May. 2012 - Michael Simonetti - Total Reads 18,383
The Voice Australia (#TheVoiceAU, @rachaeleahcar @Kariseeden @delta_goodrem @Seal) Launched its “Live” Shows last night, showing how across Twitter, an Australian TV show can dominate trending topics online. How did they do it? The power of TV sure; However according to B&T, 27% of people watch a TV show based on a friend’s recommendation via a social networking site. So add in smart social strategy – All of the contestants and every mentor, Seal, Delta Goodrem, Joel Madden, Keith Urban, and back up coaches, Ricki-Lee Coulter, Darren Hayes, Megan Washington and Benji Madden all have twitter accounts which they post from live on the show. The effect? many trending topics including #TheVoiceAU on during the entire show.
The genius here is the audience reached is multiplied by users across Twitter asking; why is this trending; and ending up watching the YouTube videos or TheVoice Website www.thevoice.com.au/. How powerful is this? TheVoiceAU YouTube is fast heading to 10 Million views in 2 weeks. TheVoiceAustralia/ – Could the engagement and conversion be better, certainly; The Facebook and Website should have easier listed @twitternames so audience can connect the to their favourite star faster. Plus add in a social media coach who reminds the stars to actually link to the website and videos. Either way watch out for #TheVoiceAU trending again when LIVE on Channel Nine in the coming weeks.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon HomesMore Testimonials