UX Redesign for eCommerce Brand Bondi Sands

18 Apr. 2017 - - Total Reads 5,749

ux redesign website

This case study looks at how we worked with Bondi Sands, Australia’s number one self-tanning brand, on a UX redesign project for their website.

The Challenge

Bondi Sands is a well-known brand with great products that the Australian market has already fallen in love with. Their social media presence, including the Bondi Sands Instagram page, is built on a highly influential and engaging strategy. To reflect the strength of the brand and stay ahead of industry competition, they needed a website that was digitally sound.

The Goal

The aim of the project was to bring the Bondi Sands eCommerce and Digital Ecosystem up to a standard that not only met customer expectations but exceeded them. Through a more fluid and enjoyable experience, customers would be more likely to either complete the purchase journey on the website or, convinced by their online brand experience, convert in store.  

Our Method

The AndMine team identified various areas of the Bondi Sands website that could be targeted for improvement to achieve the desired outcome for the website UX redesign. The areas we worked on included the following:

  • Design; the site needed to be more visually appealing – this was especially important given the industry
  • Mobile responsive; the website was not optimised for mobile, a platform where many target customers would be researching and/or buying the products
  • Desktop responsive; many eCommerce transactions still happen on desktop, so the site needed to be fully optimised to convert this traffic
  • Consistent branding; Bondi Sands had three websites for different geolocations which needed to be streamlined in terms of brand consistency for stronger brand awareness
  • Customer pathways; the website needed a way to direct regular customers and professional customers to the correct, respective journeys on the website
  • Ordering process; the products needed to be filtered by location per customer
  • Ordering system; the ordering system needed improvement
  • Reporting; the website needed regular reporting set up for overview and maintenance
  • Back-end fixes; necessary website fixes included broken code and API changes

The AndMine worked hard to transform the already highly customised website into a highly optimised one and presented Bondi Sands with their new, digitally advanced website.

With beautiful design, improved UX and a strong back-end structure, the new website was now on a level that matched the brand’s reputation. The launch was smooth and successful and the website was well received by loyal customers.

Measuring Success

AndMine is dedicated to achieving maximum digital optimisation for maximum client satisfaction. We continued to work with Bondi Sands post-launch to test and tweak the site where necessary. We also followed up on user growth and increasing sales figures to ensure that our website redevelopment was helping them achieve their business goals

See The Website UX Redesign

Don’t just take out word for it. Check out the new and improved Bondi Sands website and experience the user journey for yourself.  

 

To work with &Mine, see the full list of services we offer or simply get in touch.

Michael Simonetti
Posted by:

Post Reads: 5.7K

Share this

Go on, see if you can challenge us on "UX Redesign for eCommerce Brand Bondi Sands" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Positive Poster
Google
Bigcommerce
Van Egmond Group
Beaumont
News
Plants
Gilbert+Tobin
Melbourne Central
DeeWhy Market
DUSA, Deakin University Student Association
The Canberra Times
Federation Square
ADP Payroll
HGG 
Toy World
Viktoria & Woods
Street Kitchen
Arthur Galan
Fresh Cheese Company
Melrose Health
Mecca Brands
Dial Before You Dig
CAN- Common Wealth Bank
VISSF
Fast.co
Etihad Stadium
Natralus Australia
Vendor Advocacy Australia
Moov Head Lice
POSTER Magazine
Boston Consulting Group
Coles
Victorian Government
Matchbox Homewares
Rock Pool Group
Australian Physiotherapy Association
Liveoneday
Australian Organic Food CO
PranaOn
Microsoft Certified Azure Fundamentals
iPrimus
Ubertas Group
Tomorrow Stars Basketball
ABC
Australian Anthill
DepSkin.com
Elucent
MAP
Wild Rhino Shoes
21st Century Australia Party
Rydges
Craft CMS
RMIT University
Cronos Australia
Naturtint
Heat Holders
Ego Pharmaceuticals
Novvi
SwinBurne University of Technology
Instant RockStar
Schiavello
Metricon
CB Richard Ellis
Adobe Professional
CSquared Executive
Sports Power
Australian Government
Ello
Celebrate Health
Grainshaker
High Street Armadale
Palace Cinemas
LBG Australia and New Zealand
Drupal
The Royal Melbourne Hospital
Atlantic Group of Companies
Jalna
The Burger Cheese
Appstore
Melbourne Sports and Aquatic Centre – MSAC
Buy Aussie Now
Vitura Health
Uber
Grow Your Business
Mamma Lucia
French Tables
Watches of Switzerland
Cell Therapies
National Museum of Australia
Paypal
Amino Active
Oracle
Castran Gilbert
Tassal
Madman Entertainment
The Age
One Shift
Fairfax Media
TPP
Forbes
Peter Mac
Grays Ecommerce
Tribe
QV Skincare
Mark Alexander Design
Bondi Sands
McArthur Skincare
Unsw Australia
Catholic Insurance
Focus On Furniture
Shell
Windsorsmith
Bostik
Think & Grow Rich Inc
Cleanfit
Max’s
Smart Company
Maxine
Arc One
Gadens
Royal Freemasons
Rackspace
The University Of Melbourne
Hanover
BHF
Dinosaur Designs
Melrose MCT
Green St Juice CO
White Suede
NMI Insurance
National Relay Services
OMS – Order Management System
Scrum.org
Acquia Certified Site Builder Drupal
Hairhouse Warehouse
Jetstar
Passage Foods
Magento Solution Specialist
Carlton Football Club
BlackMores
ACTUATE IP
Chia
Thomson Geer
Plan It Sync It
King Wood Mallesons
Florsheim Shoes
Garmin
ISO CERTIFIED 27001
Eway
Cooper Mills
Bintani Australia
Tek Ocean
GooglePlay
NextTech
Switzer Media+Publishing
Bank of Cyprus
Brisbane Times
AC/DC
SunSense Digital Agency
Macmillan Publishing
WTFN
Federation University Australia
GPT Group
ISO Certified
The Fortune Institute
Inferflora
Engine Swim
Parker Lane
Engineers Without Borders
Marshall White
Kadac
Loan Market
Magento
Xavier
Crumpler
Passage To India
Bulk Nutrients
Kay&Burton
Associated Press
Ebay
Sunday Creek
Melbourne Heart
Herbert Smith Freehills
Aqium Gel
SMH – The Sydney Morning Herald
OJAY
James Buyer Advocates
131 Pizza
Telstra
Toni&Guy
Movember
MyAccount
Oakdale Meat Co

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

More Testimonials
AndMine-Google-Partner-Signature