UX Redesign for eCommerce Brand Bondi Sands

18 Apr. 2017 - - Total Reads 3,926

ux redesign website

This case study looks at how we worked with Bondi Sands, Australia’s number one self-tanning brand, on a UX redesign project for their website.

The Challenge

Bondi Sands is a well-known brand with great products that the Australian market has already fallen in love with. Their social media presence, including the Bondi Sands Instagram page, is built on a highly influential and engaging strategy. To reflect the strength of the brand and stay ahead of industry competition, they needed a website that was digitally sound.

The Goal

The aim of the project was to bring the Bondi Sands eCommerce and Digital Ecosystem up to a standard that not only met customer expectations but exceeded them. Through a more fluid and enjoyable experience, customers would be more likely to either complete the purchase journey on the website or, convinced by their online brand experience, convert in store.  

Our Method

The AndMine team identified various areas of the Bondi Sands website that could be targeted for improvement to achieve the desired outcome for the website UX redesign. The areas we worked on included the following:

  • Design; the site needed to be more visually appealing – this was especially important given the industry
  • Mobile responsive; the website was not optimised for mobile, a platform where many target customers would be researching and/or buying the products
  • Desktop responsive; many eCommerce transactions still happen on desktop, so the site needed to be fully optimised to convert this traffic
  • Consistent branding; Bondi Sands had three websites for different geolocations which needed to be streamlined in terms of brand consistency for stronger brand awareness
  • Customer pathways; the website needed a way to direct regular customers and professional customers to the correct, respective journeys on the website
  • Ordering process; the products needed to be filtered by location per customer
  • Ordering system; the ordering system needed improvement
  • Reporting; the website needed regular reporting set up for overview and maintenance
  • Back-end fixes; necessary website fixes included broken code and API changes

The AndMine worked hard to transform the already highly customised website into a highly optimised one and presented Bondi Sands with their new, digitally advanced website.

With beautiful design, improved UX and a strong back-end structure, the new website was now on a level that matched the brand’s reputation. The launch was smooth and successful and the website was well received by loyal customers.

Measuring Success

AndMine is dedicated to achieving maximum digital optimisation for maximum client satisfaction. We continued to work with Bondi Sands post-launch to test and tweak the site where necessary. We also followed up on user growth and increasing sales figures to ensure that our website redevelopment was helping them achieve their business goals

See The Website UX Redesign

Don’t just take out word for it. Check out the new and improved Bondi Sands website and experience the user journey for yourself.  

 

To work with &Mine, see the full list of services we offer or simply get in touch.

Michael Simonetti
Posted by:

Post Reads: 3.9K

Share this

Go on, see if you can challenge us on "UX Redesign for eCommerce Brand Bondi Sands" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Bigcommerce
TSB
Fed Square
Aqium Gel
Arc One
Bondi Sands
Fairfax Media
Ubertas Group
OMS
Rackspace
High Street Armadale
Jalna
Max
Anthill
Sports Power
Magento
Dusa
Vendor Advocacy Australia
University of Melbourne
Associated Press
Florsheim
POSTER Magazine
QV Skincare
Microsoft-Certified-Azure-Fundamentals
Swin
Canberra
Digital Agency Panitsync
Positive Poster
Celebrate health
WTFN
Mecca cosmetics
National Relay Services
MyAccount
TPP
OJAY
ADP Payroll
Coles
National Museum of Australia
street kitchen
Castran Gilbert
Watches of Switzerland
GooglePlay
Shell
Switzer
Drupal
RMIT University
Smart Company
Novvi
iPrimus
SunSense Digital Agency
White Suede
Uber
Toy World
Bintani
Hanover
Brisbane Times
Eway
One Shift
Maxine
Bostik
Crumpler
Tek Ocean
21st Century Education Agency
Atlantic Group
LBG Australia and New Zealand
Loan Market
Tassal
Australia Goverment
Matchbox
DeeWhy Market
abc
Telstra
Movember
Instant RockStar
James Buyer Advocates
GPT Group
Fortune Institute
Natralus Australia
Dial Before You Dig
Madman Entertainment
CBRE
The Burger Cheese
Grays Ecommerce
Xavier
Paypal
Melbourne Central
McArthur Skincare
Kay Burton
Australian Physiotherapy Association
Ego Pharmaceuticals
Schiavello
Viktoria + Woods
Engine Swim
Etihad Stadium
Unsw Australia
ISO Certified
CSquared Executive
Mamma Lucia
Hairhouse Warehouse
Grainshaker
Tony and Guy
Cronos Australia
Victorian Government
BCG
Federation
CAN
131 Pizza
Elucent
Melrose Health
Oracle
Liveoneday
Heat Holders
Palace Cinemas
Windsorsmith
Chia
DepSkin.com
tribe
Green St Juice
Bulk Nutrients
catholic insurance
Focus On Furniture
Melbourne Heart
Grow Rich
Australian organic foods
Melrose MCT
Dinosaur Designs
Royal Freemasons
Acquia Drupal Certification
Amino Active
Google
MSAC
News
Engineers Without Borders
Rydges
Garmin
Scrum
BlackMores
Bank of Cyprus
Moov Head Lice
Jetstar
Beaumont
Sunday creek
Appstore
Arthur Galan
Ebay
Ello
Oakdale
Professional
Nmiinsurance
Grow Your Business
Smh
Parker Lane
AC/DC
Forbes
The Age
Macmillan
vissf
Rock Pool Group
Metricon
Wild Rhino Shoes
Fresh Cheese Company
MAP
Marshall White
passage to india
Van Egmond Group
Magento Solution Specialist

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

More Testimonials
AndMine-Google-Partner-Signature