Willow Brooke – Branding and Website Case Study

Part of our Branding and Website services;

NewSouthern Capital is an investment company that is developing a new residential community in Melton South. The brief to &Mine was to come up with a name, Branding and Website identity to promote home sales.

From multiple discovery sessions with the client,  &Mine conceptualised ‘Willow Brooke’ as the name for this community. The name was derived from the history of Melton South as a resting place for settlers on their way to the goldfields in Ballarat, and an ode to the historical park ‘The Willows’.  ‘Your Future Starts Here’ is the tagline that accompanies the name. 

Branding and Website

&Mine designed a new logo that alludes to the Willow tree and the parklands surrounding Willow Brooke, with a singular leaf and classic typography. The colour pallette is a subdued green and offwhite, with a bright shade of orange making up the secondary colour palette and used in call-to-actions in print and digital.  Technically the site is built over a core CMS allowing easy updates as the project progresses for the client and land sales – and of course we rely on Mobile First design iterations to drive the project style and aesthetic, as most buyers are looking on their phones these days (we’ll over 50%).

Branding and Website

The brief was also to showcase Willow Brooke as a new way of living – with well built homes for young families or investors, nearby amenities and nature in Melton South. This is incorporated through a seamless navigation, reflecting a very sleek and refreshing feel with a lush green and orange colour palette with images to accompany the offerings of Willow Brooke.

View the website here  part of our Branding and Website services at &Mine. 

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I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. - Harry Goles, OJAY Clothing

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&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
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    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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